Skilled in handling cross-cultural collaborations across international teams and supporting cross-functional projects. Experienced in managing online and offline campaigns. Fluent in Mandarin and proficient in English, with international work and study experience. Proven ability to drive engagement and deliver results.
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Affiliate Marketing And Strategic Partnerships SpecialistKkday Mar 2024 - Aug 2024台灣 臺北市- Managed over 70 influencer marketing sponsorship projects and collaborated with domestic and international business development teams in both English and Mandarin, successfully securing sponsorships from over 40 suppliers- Collaborated on four cross-departmental projects with KOLs and Universal Studios Japan, achieving over 200,000 views on a Reels video within 1.5 months- Assisted in proposing, planning, and operating 15 overseas travel media tours for influencers, generating over 400,000 views on a Reels video within 3.5 months - Collaborated with the research and development project management team to optimize influencer sponsorship and commission systems, improving overall operational efficiency- Organized a travel sharing event for 30 attendees with a KOL as the speaker -
Creator Marketing InternDcard Mar 2022 - Sep 2023- Assisted in managing a creator community with over 8000 members, maintaining relationships with Dcard and influencers on the platform- Organized and assisted in planning and operating 13 online campaigns, one of which resulted in over 1,000 articles on the website. Additionally, collaborated with the advertising team to brainstorm ideas for sponsored campaigns- Helped in organizing the Dcard Wave Fest for nearly 300 creators, achieving an overall satisfaction rating of 4.6 out of 5 stars- Assisted in tracking and measuring marketing campaign effectiveness, and optimized the marketing strategies- Assisted in the recruitment project for creators, successfully recruiting over 150 influencers- Boosted Instagram followers from 100 to 2,110 organically in one year, without advertising. Collaborated with social media teams to enhance creator community exposure- Collaborated with the advertising team, assisting in the admission of business partnerships for over 500 commercial creators. Assisted in finding influencers who match target audience and business goals- Assisted in managing a LINE group for over 100 food creators, providing creator analysis services based on data insights -
Content Editor InternThe News Lens 關鍵評論網 May 2021 - Feb 2022- Assisted in writing copy for drama-related content- Proofread articles and applied SEO techniques, enhancing article visibility and accuracy- Planned Instagram campaigns related to Korean culture, with one post achieving over 2,000 likes organically without paid ads -
Content Marketing Part-Timer菁英國際語言中心 Sep 2020 - Mar 2021- Wrote various types of content, including brand promotion and product launches- Measured the results of content marketing activities and optimized content for SEO- Planned the official website by designing website layouts and creating content that meets the audience's needs
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Front Desk/ F&B/ Housekeeping InternPacific Star Resort & Spa Jul 2017 - Aug 2017Guam- Cooperated with coworkers from different countries - Provided prompt and courteous service to ensure customer satisfaction and enhance their experience
Ivy Hsu Education Details
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International Tourism Management Exchange Program
Frequently Asked Questions about Ivy Hsu
What is Ivy Hsu's role at the current company?
Ivy Hsu's current role is Affiliate Marketing and Strategic Partnerships Specialist at KKday.
What schools did Ivy Hsu attend?
Ivy Hsu attended 東海大學, Högskolan Dalarna.
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