Ivy Luo Email and Phone Number

- Main clients: Mobike, Panasonic, Sunac, Uni-president, Weqian Noodle, Galderma, Omron etc. - Report to the Head of Strategy, and lead a team of 4 planners from senior to junior levels to drive business growth in HumanCare division

- Main clients: Tech - Intel, Insurance - Manulife, Auto - Acura, F&B - The Cheesecake Factory FMCG - Master Kong

- Overseeing creative & brand strategy for Apple brand, iPhone, iPad & Mac, in CN- Developing local contextual content to make Apple’s global creatives more appealing to the local audiences based on in-depth understanding of global strategy- Researching on market trends and competitor landscape to bring consumer insights to life through workshops to inspire creative ideas- Acting as the voice of consumer and simplifying complex research findings to actionable briefs for creatives- Collaborating with media team to identifying local opportunities in new media to make recommendation for Apple’s brand in China

- Strategic planning for digital and social media in China, and implementing online brand campaigns on SNS platforms, such as Sina Weibo, Douban, and Renren- Working closely with product manager to leverage new product online campaign into social platforms- Managing multiple agencies and evaluate their performances to meet target KPI- Allocating quarterly marketing budget to meet campaign objectives

- Planning and implementing online campaigns to engage fans on MTV’s forum - Collobrating with ad sales team to make digital efforts in offline events/concerts