Ivy Wu Email and Phone Number

• Owned and managed the end-to-end process for delivering standardized daily, weekly & monthly reports to support business operations. • Leveraged strong analytical skill set (including SQL/R/PowerBI) to extract actionable insights from large datasets containing over 100 million customer records. • Automated key reporting processes using SQL, VBA (Macros) and VBScript, reducing manual effort by 80% and ensuring timely delivery of reports to stakeholders.• Designed and formulated KPIs for cross-functional departments, enabling data-driven decision making and alignment with business goals.• Created interative dashboards in PowerBl to uncover trends and opportunities that contributed to business improvements.

• Managed over 10 Fintech software development projects and co-led a team of software engineers during every software development life cycle. • An extensive exposure to Financial Services with a strong portfolio of projects included Tap & Go (Hong Kong’s mobile wallet), Visa & MasterCard payment integrations, Alipay & WeChat Pay integrations (targeted for China), POS systems, O2O solutions for external merchants.

Business process and technical advisor for ERP systems. Served as day-to-day contact for up to 8 clients with a combined contract value of HKD $1M. Identified opportunities to develop and market additional product functionalities for clients.

Assisted in ERP project implementation, system quality control (QC), user acceptance test (UAT) and as a front-line contact point with clients.

Organised Business Series Workshops for up to 5600 business student members, as one of the largest student associations in CityU. Cooperated with 6 departments under the College of Business and created dialogues between the university and the business college.