Chi-Jia (Ivy) Chen Email & Phone Number

Boston, MA, US

Needham, MA, US

Columbia, MD, US

Columbia, MD, US

Develop statistical test designs from model building/new data back test to in-market test plan and result measurement that increase response rate by 40% while saving up to 30% cost.Lead analytics team on developing predictive models which improve prospecting campaigns response rate by 37%, cross sell campaign response rate by 24% and incremental response.

Columbia, MD, US

 Develop business strategy and statistical test designs for multi-channel campaigns to optimize customer inquiries and conversions. Lead the analytics team on developing responses models and delivering regular/ad hoc business reports. Build data-driven business performance and customer behavior reports on Tableau. Create lookalike models on M1 for paid.

Columbia, MD, US

 Built Adobe Campaign Management Tool for automating marketing campaigns selections. Designed trigger-based marketing campaigns to drive customer’s investment in retirement plan. Tests involved multiple touches, audience segments and creative. Conducted multi-channels marketing campaigns analyses including DM/EM/Display/Paid Search/Paid Social.

Columbia, MD, US

 Plan and execute analytical projects based on transactional, demographic data with SAS/SQL. Create and build BI reports based on client marketing data Process and QC monthly data loads and manage receipt and delivery of data files.

Evanston, IL, US

Chicago, IL, US

- Developed digital strategic plan “MVP” with futuristic idea to create competitive advantage for Nissan dealership and increase retention rate with stronger customer relationship.- Conducted marketing research for Nissan to discover opportunities in mobile, internet of things, connected car technology and after-sales business through web, Radian6.

Bang Wua, Chachoengsao, TH

- Explored new business opportunities including new products and e-commerce partnership with Microsoft, Palmgoo Digital and BankPro E-Service Technology.- Analyzed monthly sales reports and financial forecasting for wholesalers and retailers.- Started the Double A membership plan and successfully signed up with 380+ copy centers in 3 months. - Formulated.

-Executed a research of cost effectiveness for “Immediate Support Program for Labor Litigation”.-Assisted lawyers in investigation meetings for legal-aid applicants.

TW

-Executed group counsels and individual counsels through artistic therapies with children exposed to domestic violence. -Assisted in interaction and mental developments of children from disadvantaged families.

Delft, Zuid-Holland, NL

-Executed TV and media furniture sales and placed orders for customers. -Designed customized products combinations and displays.

Master Of Science In Integrated Marketing Communications

Bachelor Of Social Work / Minor In Economics, Social Work / Economics

Education record