Chi-Jia (Ivy) Chen Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Needham, Ma, Us

Columbia, Md, Us

Columbia, Md, Us

Develop statistical test designs from model building/new data back test to in-market test plan and result measurement that increase response rate by 40% while saving up to 30% cost.Lead analytics team on developing predictive models which improve prospecting campaigns response rate by 37%, cross sell campaign response rate by 24% and incremental response rate lift by 20%. Predictive models developed include logistic regression model built in SAS decision tree gradient boosting model built in RBuild business strategies for prospecting, new leads, cross sell and win back marketing campaigns optimizing inquiries/conversion rate and driving better quality leads .

Columbia, Md, Us

 Develop business strategy and statistical test designs for multi-channel campaigns to optimize customer inquiries and conversions. Lead the analytics team on developing responses models and delivering regular/ad hoc business reports. Build data-driven business performance and customer behavior reports on Tableau. Create lookalike models on M1 for paid social marketing campaigns.

Columbia, Md, Us

 Built Adobe Campaign Management Tool for automating marketing campaigns selections. Designed trigger-based marketing campaigns to drive customer’s investment in retirement plan. Tests involved multiple touches, audience segments and creative. Conducted multi-channels marketing campaigns analyses including DM/EM/Display/Paid Search/Paid Social Automated monthly data process by building marketing data feed on customer database.

Columbia, Md, Us

 Plan and execute analytical projects based on transactional, demographic data with SAS/SQL. Create and build BI reports based on client marketing data Process and QC monthly data loads and manage receipt and delivery of data files.

Evanston, Il, Us

Chicago, Il, Us

- Developed digital strategic plan “MVP” with futuristic idea to create competitive advantage for Nissan dealership and increase retention rate with stronger customer relationship.- Conducted marketing research for Nissan to discover opportunities in mobile, internet of things, connected car technology and after-sales business through web, Radian6, Qualtrics.- Designed prototype of Nissan app for drivers to monitor the health of the cars and manage services.

Bang Wua, Chachoengsao, Th

- Explored new business opportunities including new products and e-commerce partnership with Microsoft, Palmgoo Digital and BankPro E-Service Technology.- Analyzed monthly sales reports and financial forecasting for wholesalers and retailers.- Started the Double A membership plan and successfully signed up with 380+ copy centers in 3 months. - Formulated seasonal marketing strategies for franchises and executed market visits every 2 weeks.- Coordinated 12 stores designs, website updates and management.

-Executed a research of cost effectiveness for “Immediate Support Program for Labor Litigation”.-Assisted lawyers in investigation meetings for legal-aid applicants.

Tw

-Executed group counsels and individual counsels through artistic therapies with children exposed to domestic violence. -Assisted in interaction and mental developments of children from disadvantaged families.

Delft, Zuid-Holland, Nl

-Executed TV and media furniture sales and placed orders for customers. -Designed customized products combinations and displays.

Master Of Science In Integrated Marketing Communications

Bachelor Of Social Work / Minor In Economics, Social Work / Economics

Education record