Ivy Liu Email & Phone Number

San Francisco, US

Ivy Insights is an Ecommerce data science and AI solution that helps brands acquire customers and increase sales based on unique customer insights. Built by data scientists from MIT and Carnegie Mellon, Ivy Insights connects the dots across channels, and helps your brand discover opportunities to capture untapped market segments and scale marketing.

San Francisco, California, US

Towards Data Science is the largest professional publication for data science in the world. I write about how to optimize customer acquisition with data-driven approaches.

Houston, TX, US

• Cart.com is an end-to-end ecommerce platform.
• Closed Deals: Led multi-touch marketing attribution software sales to ecommerce brands. Closed $800k deals by total contract value within the first nine months of product commercialization.
• Go-to-market Strategy: Built sales playbook as the first data science sales professional. Responsible for discovery, demo, and proposal in pre-sales; and customer training in post-sales. Achieved a 50% win rate.
• Data Science: Collected product feedback from prospects and customers, advised data science teams on turning the designs into production, and outperformed competitors with the new features in three deals.
• Pricing Strategy: Designed and implemented an innovative usage-based pricing strategy. 3x annual contract value and shortened deal cycle by 75%.
• Product Advocate: Led data science content writing, specializing in translating complicated AI/ML concepts into business stories. Published 3 product marketing blogs.

San Francisco, CA, US

• Streamlit is a data app framework acquired by Snowflake in 2022.
• Data Science: Built a lead scoring model and a win-loss prediction model. Identified high-potential leads with firmographic, persona, and user behavior metrics. Guided sales efforts and tripled sales productivity.
• Product Strategy: Built marketing and sales dashboards powered by machine learning with real-time data. Provided customer insights for product feature prioritization. Lowered information aggregation cost by 70%.

San Francisco, California, US

• Amplitude is a product analytics platform that went public in 2021.
• Product Strategy: Pioneered product research on marketing analytics. Uncovered opportunities to enter new market segments and attract new target persona. Presented proposal on developing marketing attribution product.
• Product Development: Discovered upselling opportunities to double revenue with session replay feature. Coordinated with engineers and designers to develop the feature during Hackathon and won first place. Amplitude.

Espoo, Southern Finland, FI

• Data Science: Pioneered customer segmentation with machine learning models. Proposed customer acquisition approaches tailored for each segment. Unlocked the opportunity to increase revenue by selling to long-tail.

Nanchang, Jiangxi, CN

• O-Film is the largest optical module manufacturer for electronic devices.
• Closed Deals: Sourced and closed a $45MM acquisition deal. The acquired company went public, generated a 55x return for the investment.
• Business Development: Led fund-raising campaign, presented to the largest asset management company in China, raised the initial $150MM investment fund.
• Executive Communications: Coordinated with co-founder and business unit CEOs to prepare presentations to the board. Provided suggestions that led to organization restructuring, doubled ROI.

• Triwise Capital is a startup venture capital with focus on tech and biotech.
• Closed Deals: Closed a biotech deal, responsible for financial due diligence. The portfolio company went public, generated a 5x return for the investment.
• Deal Execution: Led due diligence for an electronics technology deal. Uncovered financial misstatements and streamlined investment processes, improved IRR by 30%.

Shanghai, CN

• Citi Orient is an investment banking joint venture with Citi.
• Closed Deals: Designed deal structure and coordinated executives, lawyers, and auditors in a cross-border M&A deal. Closed the deal and help the customer eliminate the risk of a price war.

Worldwide, OO

• Workflow Automation: Designed automatic financial analysis workflow for customers with large datasets. Tailored procedures for China Telecom’s initial audit. Reduced workforce cost by 25%.

Mba

Exchange Program

Bachelor'S Degree