Digital Strategist
San Luis Obispo, California, United States
Driving revenue growth through expert product knowledge, creating custom ad campaign presentations, providing sales expertise with campaign strategy/guidance to a team of Account Executives and their respective clients. Digital ad products include Display/Video, Targeted Network Display/Pre-roll, Facebook, AdWords, SEO, OTT/CTV Solutions, emails and contesting. Develop, implement, and manage digital marketing content strategies across platforms to achieve client goals.Conduct market research, analyze consumer behavior, and identify target audiences for campaigns.Collaborate with teams and clients to design/develop creative assets.Monitor and analyze campaign performance, adjust strategies for optimization.Develop and manage budgets, collaborate with sales and product teams.Maintain client relations, manage online brand presence.Executed digital marketing campaigns, integrating diverse media strategies to increase brand visibility and engagement. Leveraged analytics to boost conversion rates by 20% in the first quarter.