Spearheads the development and execution of the digital marketing strategy, overseeing the entire marketing funnel from awareness to conversion. Utilizes a blend of data analytics and marketing expertise to inform strategic planning across various channels including Meta paid social, email marketing, Amazon Advertising, and Google Search.Drives the online business growth for Emotional Utility Beverage, achieving aggressive sales goals across Amazon Seller Central, DTC, TikTok Shop, and other online marketplaces such as Airgoods and Faire.com. Leads strategic initiatives that significantly enhance online visibility and sales performance.Responsible for the comprehensive management of the eCommerce P&L, including the creation and oversight of sales forecasts, weekly sales tracking, and the analysis of monthly actualized sales numbers, with an emphasis on budget allocation, cost management, and ROI optimization. Deploying cost-saving strategies such as negotiating with vendors, cutting excessive agency fees, and optimizing shipping expenses.Conducts consumer research to refine brand positioning, identify target demographics, optimize messaging, and enhance engagement strategies, ensuring a personalized and impactful customer experience.Leads in-depth post-campaign analyses to assess marketing performance, leveraging insights into customer activity to develop a dynamic, insights-driven customer segmentation strategy. This includes formulating targeted tactics for online initiatives to maximize market penetration and customer loyalty.Manages relationships with all key stakeholders, including external and internal partners, mentoring team members, fostering collaboration, and ensuring cohesive execution of digital strategies.

Key member in launching the Amazon ecommerce channel for Joico in 2020 and drove revenue growth from $0 to a $14MM business YOY. Partners with leadership to deliver a holistic 360 digital marketing and e-commerce strategy to meet aggressive sales and growth goals across Amazon, Ulta, Salonory, and B2B distributor channels such as CosmoProf, State RDA, and Salon Centric. Responsible for initiatives such as AMS, DSP, Amazon Live Influencer Marketing, Amazon Streaming TV, Google Search, paid social activations, and PR activities. Leads Amazon agency to strategize, plan, and execute AMS & DSP campaigns, monitoring ad spend, sales, ACOS, ROAS, DPV, conversion rate, and NTB purchasers while optimizing campaigns for efficiency and cost effectiveness. Oversees the Associate eCommerce Marketing & Content Manager to develop content for Amazon PDP's, Amazon Lifestyle Instagram submissions, Amazon Posts, and Storefront banner submissions by creating photo/video shoot briefs, shot lists, and project timelines for digital agency to execute.Manages digital agency relationship to plan and execute all digital content needs for ecommerce channels including assets for PDP's, A+ Content, Syndigo Enhanced Content, paid and organic social campaigns, and promotional banner submissions.Provides reporting, actionable insights, and budget recommendations to the leadership team for yearly, quarterly, monthly, and peak event promotional planning.

Built, planned, and implemented the overall digital marketing strategy for L'ANZA, a prestige beauty brand, across multiple channels such as the brand website, Meta, Amazon, Ulta, Salon Centric, and media partner relationships. Increased Amazon sales by 51%, grew Facebook audience by 44%, and Instagram audience by 50%.Planned and executed all digital marketing and e-commerce initiatives, including Amazon Vendor Central management, AMS campaign management, SEO/SEM, email marketing, and paid social.Tracked and managed the digital marketing budgets, KPI’s, and provided in-depth analysis and reporting.Oversaw a marketing team in strategic planning of all digital initiatives including content development, paid and organic social media, influencer marketing, campaign management, and e-commerce. Developed content for brand website, social media, email marketing, Amazon PDPs, A+ Content, Ulta PDPs, Syndigo Enhanced Content, and other marketing initiatives.Provided creative direction and assisted with brand shoots, product shoots, and video editing.

Launched a swimwear fashion, accessories, and eco-friendly beauty ecommerce website incorporating market research, competitive analysis, and business planning.Established relationships with designer swimwear labels, beauty brands, and manufacturing companies while leading the buying, merchandising, and assortment planning.Developed the brand and vision, and created a social media presence through organic and paid efforts while deploying SEO/SEM tactics, and email marketing initiatives.Responsible for the development of all the content including SEO-friendly copy on PDPs, blog posts, and social media content.Crafted influencer marketing plans by collaborating with key influencers to promote Mirza Swim to their followers, creating PR buzz, word-of-mouth awareness, and brand recognition through social media channels.Developed expertise selling products via Shopify ecommerce platform, Amazon Seller Central, Ebay, Facebook, Pinterest, and Google Shopping.

Oversaw paid social team of 3 in campaign strategy, planning, execution, and performance analytics for Fox Broadcast Television.Led partner relationships and campaign management across Facebook, Instagram, Twitter, Pinterest, Tumblr, and Snapchat.Enhanced team operational efficiencies by establishing a QA process and campaign tracking using project and implemented task management tools to meet deadlines in a timely fashion.

Oversaw a paid social and search team of 4 in strategic planning, campaign management, and performance analytics for Universal Pictures Theatrical, managing over $45MM in media spend across 23 movie titles.Led campaign management efforts across several media channels including Facebook, Instagram, Twitter, Google Search & YouTube.Increased operational efficiency by standardizing the QA process, automating task management, coordinating team-building activities, and implementing one-on-one meetings to discuss KPI's and personal development.Managed day-to-day client communication including daily and weekly status updates, creative insights, wrap-up decks, presentations, and media plan reviews.

Managed relationships with brand partners and advertising agencies.Responsible for social media ad campaign management such as campaign setup, monitoring daily & overall ad spend, pacing, campaign optimizations, and operational tasks such as billing.Created weekly reports and campaign wrap-up decks based on brand KPI's, providing overall campaign performance, and actionable insights.

Clients include: The Savoy, TheMID, Spybar, Makkah Tours & Travel