IVLeague Marketing provides "Fractional" CMO services, coaching, and consulting to help refine, scale, and sustain business growth. We elevate small businesses to "corporate status" by offering CMO solutions traditionally unattainable due to a lack of capital, resources, and access. IVLeague Marketing leverages 15+ years of experience supporting Fortune 500 companies in business development, branding, marketing, strategic planning, creative management, social media, email, operations & project management. We pride ourselves on being powered by the Black IVLeague Ecosystem, our curated network of trusted entrepreneur partners who provide services and/or products with quality, professionalism, and integrity. The Ecosystem identifies and facilitates the circulation of resources, commerce, and partnerships among like-minded small business owners and organizations. Client List: Play Pits | STEMulate Young Minds | Kulture Karaoke | RCR Custom Designs | ATL Chill | Estate & Family Planning | CPAngel

As a Business Coach, I guide aspiring entrepreneurs and established businesses on their journey toward marketing excellence and sustainable growth. I collaborate closely with clients to uncover their unique strengths, challenges, and aspirations.My role entails understanding their current brand health and/or desired business goals. Together, we craft personalized marketing roadmaps that align seamlessly with the agreed vision and objectives. My coaching approach focuses on demystifying complex marketing concepts and empowering my clients to feel confident navigating the marketing landscape. Whether it's formulating compelling content strategies, harnessing the power of social media, or honing digital advertising efforts, I equip my clients with the tools and know-how to create meaningful connections with their target audiences.One of the hallmarks of my coaching philosophy is fostering a collaborative partnership. I engage in open dialogues, facilitating discussions that encourage my clients to actively participate in shaping their marketing strategies. By tailoring my guidance to their specific needs, I ensure that they not only achieve short-term milestones but also develop a sustainable, long-term strategy that will bring their vision into focus.

Manage and execute strategic marketing plans across all owned channels supporting Loyalty Marketing – from ongoing member communications programs/creative to the launch of new program initiatives, such as Marriott Bonvoy, Marriott’s new rewards program. Served as a key member of the Marriott Bonvoy rebrand task force. Develop and engages with over 100M members around the world bringing the latest marketing insights and innovations, such as pitching and launching member education series to identifying opportunities to create streamlined cross-company initiatives. Manage and develop membership credentials, gifts, and overall experience.

Responsible for supporting the network's new strategic direction of rebranding the network as the leading travel authority and a true lifestyle brand in response to industry downturn. Conceptualize, plan, and drive all aspects of integrated, multi-media marketing, branding, sponsorship, and promotional programs to increase awareness, strengthen engagement levels across social platforms, and drive viewership growth. Establish and enhance relationships with creative, research, programming, agency partners, and sponsors to research, develop, and launch campaigns and events.

Defined and implemented digital, social, and print marketing strategies that enabled marketing agency and accounts to increase visibility of business strategies and services, improve organizational effectiveness, and achieve business growth.

Developed communication tools and initiatives (webcasts, web chats, newsletters, SharePoint, and events) for TEN’s President and 500+ employees to maintain connectivity across multiple locations. Served as an intranet site administrator and trainer (developed site requirements, long-term strategy for marketing and adoption, and user acceptance tools).■ Core member of the TCM Revenue Generating Task Force that launched 3 successful platforms. Analyzed, conceptualized, defined action plans, and built 3 separate teams to monetize the brand.■ Led TEN (Turner Entertainment Networks) division-wide culture initiatives, executive communication (internal), collaboration, and innovation efforts.

Promoted within one year into newly created role to spearheaded division-wide executive web / social media communications, cultural, special events, and innovation efforts.■ Collaborated with cross-functional teams to develop effective business growth strategies for C3 Solutions, Diversity Targeting Summit, CNN Gaming / Digital Platforms, Cartoon Network, and Adult Swim.■ Managed the development and launch of the Employee Innovation Portal that resulted in generating over 3,000 ideas. Collaborated with educational company to develop the innovation certification program. Partnered with individuals to pitch, evolve, plan, and secure funding for new innovations. ■ Collected data and insights from primary and secondary sources used for divisional growth planning initiatives.

Chosen into highly selective Turner Training Program and hired (full-time) within 9-months to conceptualize and implement revenue-producing strategies for the Entertainment Brands.■ Conducted research on various external innovation organizations and reported findings to senior management. ■ Organized business-to-business meetings with companies such as Yahoo!, Delta Airlines, and The Weather Channel, which resulted in knowledge sharing of best practices.■ Designed and implemented a company-wide database that strategically categorized idea submissions.

• Managing and editing run-of-show• Recording timing of lighting, sound and set changes • Calling cues for presenters/performers• Assisting the director during rehearsals• Keeping track of onstage movements • Overseeing the time, flow, and on-stage logistics

• Created game log sheets for editors. • Assited Dallas Cowboy field reporters and producers.• In-studio camera operator for nightly shows.• Wrote reports of winning sports teams.