Ivy Yang

Ivy Yang Email and Phone Number

Columnist | Founder | MBA Columbia Business School | Nonprofit Board Member @ Wavelet Strategy
New York, New York, United States
Ivy Yang's Location
New York, New York, United States, United States
About Ivy Yang

Seasoned public relations professional with experience in crisis management, financial media reporting, and media relations. Well-informed in macro U.S and China relations and understands the political, economic, and social nuances in U.S.-China cross-cultural communication. Ivy writes a FTChinese column and a substack: Calling the Shots https://ivyyang.substack.comIvy holds a B.A. in Media, Communication, and Culture from New York University's Steinhardt School and a Master's in Business Administration from Columbia Business School.

Ivy Yang's Current Company Details
Wavelet Strategy

Wavelet Strategy

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Columnist | Founder | MBA Columbia Business School | Nonprofit Board Member
New York, New York, United States
Ivy Yang Work Experience Details
  • Wavelet Strategy
    Wavelet Strategy
    New York, New York, United States
  • Wavelet Strategy
    Founder
    Wavelet Strategy Aug 2023 - Present
    https://waveletnyc.com Strategic communications consulting and Reputation Management
  • Financial Times
    Columnist
    Financial Times Aug 2022 - Present
    London, England, Gb
    I write a column called "Discourse Power" 话语权时代. I've written about TikTok, Temu, Shein, TSMC, the CHIPS Act, Alibaba, Bytedance and more. https://www.ftchinese.com/column/007000099
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  • Cings (China Institute Next Gen X Serica)
    Board Member
    Cings (China Institute Next Gen X Serica) Dec 2022 - Present
    The China Institute-Serica U.S.-China Next Gen Leaders Circle (NGLC) is one of the first U.S. and China-focused, young professionals-powered philanthropy leadership platforms that aims to facilitate U.S.-China relations through social innovation and philanthropy.I serve on the Executive Commitee and am the Head of Publicity and Partnerships
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  • 116 Street Ventures
    Venture Fellow
    116 Street Ventures Jan 2022 - Mar 2023
    New York, Ny, Us
    116 Street Ventures is a private venture fund for Columbia University alumni and friends of the community to access high-quality, diversified venture portfolios in early to growth-stage companies, many with a Columbia University alumni connection.
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  • Alibaba Group
    Manager, International Corporate Affairs
    Alibaba Group Nov 2017 - Nov 2019
    Hangzhou, Cn
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  • Soho China
    Assistant To Ceo
    Soho China Oct 2016 - Nov 2017
    Beijing, Cn
    - Headed public relations function for all incoming international media inquiries for CEO Zhang Xin- Led SOHO China Scholarships efforts, interfaced with leading universities in the U.S. and managed SOHO China Scholarships' board of directors engagement efforts
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  • Bmgzstrategies
    Consultant
    Bmgzstrategies Mar 2015 - Jun 2016
    Morristown, New Jersey, Us
    - Spearheaded crisis management efforts for a national natural gas company; collaborated with senior management to create relevant messaging for industry-specific media outlets- Supported event content creation for a global consumer products company: completed three global conferences for 400 corporate affairs associates within a two-months time frame- Led internal corporate communications initiative for Mars Food's Food Academy
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  • Evergreen Pr
    Public Relations Account Executive
    Evergreen Pr Jun 2014 - Mar 2015
    Ocean Township, New Jersey, Us
    - Collaborated with cross-functional teams during the anti-corruption investigation of the former Chairman of the New York / New Jersey Port Authority; managed incoming media requests and actively monitored emerging reports on issues related to the investigations - Key member of a team that designed personal branding strategies for political figures, C-suite executives, and top law firms within the tri-state area
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  • The Media Strategist
    Marketing Research Analyst
    The Media Strategist May 2013 - Jul 2014
    New York, Us
    - Conducted online research on mobile marketing and demographic trends for radio and TV industries; synthesize research into insights reports and white papers for clients- Produced marketing competitive analysis for clients’ sales and marketing teams
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  • Iqpc
    Conference Producer
    Iqpc Nov 2012 - May 2013
    New York, Ny, Us
    - Created content and engaged thought leaders and C-level speakers for “Big Data" industry events- Established highly efficient processes and drove integration cross-functionally for all outbound event database marketing, event ad placement and purchases, as well as collaboration protocols with media partners.
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  • Wall Street Multimedia
    Financial News Anchor
    Wall Street Multimedia May 2010 - Nov 2012
    New York, New York, Us
    - Produced, filmed, and edited daily TV interviews with NYSE traders that focused on broad market performance and individual stock picks - Produced and reported "Wall Street Daily" for China's CCTV Securities channel
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  • Mtv Networks
    International Marketing Intern
    Mtv Networks Sep 2011 - Dec 2011
    New York, Ny, Us
    - Actively monitor media coverage and generate competitive analysis report for Nickelodeon channel.- Conduct market research for children's shows and evaluate the Nickelodeon channel's advertising scope and effectiveness.- Evaluated the effectiveness of print and digital advertising in order to recommend potential advertisers.
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  • Embassy Of The United States In Beijing
    Foreign Commercial Service Intern
    Embassy Of The United States In Beijing Feb 2011 - Jun 2011
    - Consulted for U.S. companies that were interested in entering the Chinese market; researched, networked and secured meetings between officials at China’s Department of Education, executives at Chinese education companies, and a visiting U.S.delegation-Served as translator for Deputy Chief of Mission at official events
  • Four Seasons Hotels And Resorts
    Public Relations/ Social Media Intern
    Four Seasons Hotels And Resorts Jan 2010 - Jun 2010
    Toronto, Ontario, Ca
    - Worked with the PR director to plan seasonal marketing promotions and packages.
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Ivy Yang Education Details

  • Columbia Business School
    Columbia Business School
    Master Of Business Administration - Mba
  • New York University
    New York University
    And Communication
  • Arcadia High School
    Arcadia High School

Frequently Asked Questions about Ivy Yang

What company does Ivy Yang work for?

Ivy Yang works for Wavelet Strategy

What is Ivy Yang's role at the current company?

Ivy Yang's current role is Columnist | Founder | MBA Columbia Business School | Nonprofit Board Member.

What schools did Ivy Yang attend?

Ivy Yang attended Columbia Business School, New York University, Arcadia High School.

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