Ivy Yang Email & Phone Number

New York, New York, United States

https://waveletnyc.com Strategic communications consulting and Reputation Management

London, England, GB

I write a column called "Discourse Power" 话语权时代. I've written about TikTok, Temu, Shein, TSMC, the CHIPS Act, Alibaba, Bytedance and more. https://www.ftchinese.com/column/007000099

The China Institute-Serica U.S.-China Next Gen Leaders Circle (NGLC) is one of the first U.S. and China-focused, young professionals-powered philanthropy leadership platforms that aims to facilitate U.S.-China relations through social innovation and philanthropy.I serve on the Executive Commitee and am the Head of Publicity and Partnerships

New York, NY, US

116 Street Ventures is a private venture fund for Columbia University alumni and friends of the community to access high-quality, diversified venture portfolios in early to growth-stage companies, many with a Columbia University alumni connection.

Hangzhou, CN

Beijing, CN

- Headed public relations function for all incoming international media inquiries for CEO Zhang Xin- Led SOHO China Scholarships efforts, interfaced with leading universities in the U.S. and managed SOHO China Scholarships' board of directors engagement efforts

Morristown, New Jersey, US

- Spearheaded crisis management efforts for a national natural gas company; collaborated with senior management to create relevant messaging for industry-specific media outlets- Supported event content creation for a global consumer products company: completed three global conferences for 400 corporate affairs associates within a two-months time frame- Led.

Ocean Township, New Jersey, US

- Collaborated with cross-functional teams during the anti-corruption investigation of the former Chairman of the New York / New Jersey Port Authority; managed incoming media requests and actively monitored emerging reports on issues related to the investigations - Key member of a team that designed personal branding strategies for political figures.

New York, US

- Conducted online research on mobile marketing and demographic trends for radio and TV industries; synthesize research into insights reports and white papers for clients- Produced marketing competitive analysis for clients’ sales and marketing teams

New York, NY, US

- Created content and engaged thought leaders and C-level speakers for “Big Data" industry events- Established highly efficient processes and drove integration cross-functionally for all outbound event database marketing, event ad placement and purchases, as well as collaboration protocols with media partners.

New York, New York, US

- Produced, filmed, and edited daily TV interviews with NYSE traders that focused on broad market performance and individual stock picks - Produced and reported "Wall Street Daily" for China's CCTV Securities channel

New York, NY, US

- Actively monitor media coverage and generate competitive analysis report for Nickelodeon channel.- Conduct market research for children's shows and evaluate the Nickelodeon channel's advertising scope and effectiveness.- Evaluated the effectiveness of print and digital advertising in order to recommend potential advertisers.

- Consulted for U.S. companies that were interested in entering the Chinese market; researched, networked and secured meetings between officials at China’s Department of Education, executives at Chinese education companies, and a visiting U.S.delegation-Served as translator for Deputy Chief of Mission at official events

Toronto, Ontario, CA

- Worked with the PR director to plan seasonal marketing promotions and packages.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Media, Culture, And Communication

Education record