Provar is a privately-owned, independent new fruit cultivar and rootstock evaluation company and data centre with new product development intelligence based in Paarl, Western Cape, South Africa. The company places a high value on transparency and objectivity of fruit evaluation for its clients including breeders, nurseries, IP owners of new cultivars, producers, exporters and other fruit industry related entities. Provar has gained much support form the South African organised fruit industry, i.e., Hortgro-Stone, Hortgro-Pome and SATI for their role in making sure that producers plant well adapted and commercially viable new cultivars and rootstocks. Provar develops in-house software for optimising and standardising evaluation protocol on an international level.