Iwona Pelletier Email & Phone Number

• Lead the execution of marketing strategy through collaboration with stakeholders, interpreting operational and market research data, establishing objectives and needs, and implementing marketing plans
• Develop and implement repeatable processes for our content creation and recurring marketing work
• Provide support as a marketing subject matter expert for product improvement and new product initiatives, represent marketing on project teams and in meetings, lead meetings about marketing plans, and effectively pitch.

• Created strategic marketing plan focused on lead generation and retention, which doubled revenue from all accounts year-over-year
• Worked with internal and external creative teams to create engaging stories about our events and venue spaces
• Used innovative multi-channel marketing to increase client engagement with our content and services
• Managed multiple detailed projects simultaneously, consistently meeting deadlines and navigating review and approval processes

Notre Dame, IN

• Created and implemented a business plan focused on rebranding the college’s external events department
• Contributed to the development of an efficient content process, enabling the team to consistently meet deadlines and maintain a reliable content cadence
• Played a key role in developing content that promoted the College’s mission and elevated its reputation
• Assisted in reporting and measuring the success of the content created for the external events department

Madison, Wisconsin Area

• Created clear and compelling content that supported relevant comprehension by target audiences
• Contributed to the development of marketing plans for products, projects, and regulatory changes
• Managed content metadata by recording the revisions and locations of company documents
• Partnered with stakeholders and subject matter experts to research and obtain an in-depth understanding of products and processes

Bloomington, Indiana Area

• Planned programs for over 1,000 students to promote academic, community, and identity development
• Analyzed crisis situations and used problem analysis and interpersonal skills to ensure student’s safety
• Supported a floor of 50 residents by informing them of campus and community resources available to them
• Mentored and trained recently hired Resident Assistants so that they become familiar with job responsibilities