Iwona Pater Email & Phone Number

Warsaw, Pl

Lactalis Poland - Part of Lactalis Groupe - the largest dairy product group in the world, owning the brands such as Président, Parmalat, Siggi's Dairy, Skånemejerier, Rachel's Organic, and Stonyfield FarmResponsibilities• Managing the Président (mould&yellow cheese, twarogs, butters, creams) and recently also Galbani brand (Italian cheese: mozzarella, mascarpone, ricotta)• Portfolio and budget planning and execution• NPDs including core assortment development and in-out activities with very close R&D co-operation • Brand contribution management• Brand communication strategy and execution for ATL, Digital, packaging, trade materials• Close co-operating with sales team on portfolio development & activities for business partners (in-out and exclusive offers)• Co-operation with Brand Global Team on brand projects • Coordinating French Touch yearly, national event – PR activities (Président brand sponsorship and promotion)• Regular product quality internal assessments & tests

NESTLE POLAND - International FMCG company, operating in 197 countries, employing 339,000 people all over the worldResponsibilities• Third TOP culinary category within Nestle: the Recipe Mixes, brand: WINIARY Pomysł na. Key business KPIs such as: sales growth dynamics, market shares, margin contribution, operational profit and innovation pipeline• Managing the brand's portfolio, including planning and launching of new products within key segments, plus optimizing current one. Close co-operation with factory NPD department• Implementing diversified and seasonal offer at trade channels and particularly for discounters• Planning and executing brand communication• Preparing and carrying out annual and long-term plans for the brand, including communication strategy, portfolio, operations in key distribution channels, cooperation with the company's headquarters, result and plan reporting, budget management• Supervising a team • Marketing budget management

ROVESE - A leading manufacturer on the European market, listed on the Stock Exchange. Manufactures and distributes finishes, fixtures and fittings for bathroomsResponsibilities• Development of an international portfolio of six-bathroom equipment categories under the brand Cersanit (furniture, ceramics, bathtubs, shower cabins, concealed frames)• Managing the global product portfolio on the CEE markets, implemented an intensive product and concept implementation schedule. Conducted detailed analyses and product optimisation of categories, including creating and implementing innovations• Optimised the existing portfolio on a global scale, segmented products, conducted price repositioning for Polish and foreign markets in relation to the brand's global strategy

STORCK SP Z O.O. - Representative office of the German company AUGUST STORK KG, a leading, internationally renowned manufacturer of confectionery productsResponsibilities• Managing the brands Merci (pralines, chocolates) and Kopiko (hard-boiled candy, 3in1 coffee). Conducted ATL activities (including communication strategy for the brands on the Polish market, TV, radio and press advertising, cooperation with a media house, among others)• Intensively cooperated with sales and conducted BTL activities (including in-store and out-door consumer programs, POS materials)• Elaborated a development strategy for the brands Merci and Kopiko on the Polish market and implemented new products

MASPEX GROUP - Leader on the juice, nectar and drink market in Poland, the Czech Republic and Slovakia; leading manufacturer in Hungary, Romania, Bulgaria and Lithuania. Has the title of a Central and Eastern Europe Company.Responsibilities• Managing the food category (family of grain products Lubella: pastas, flours and groats, salty sticks; cereals; Mlekołaki; instant drinks category)• Planning and executing ATL communication, cooperated with trade marketing department, conducted BTL activities, coordinated the P&L of her categories, managed the marketing budget. Supervised a team of 7 people

BRITISH SUGAR OVERSEAS POLAND S.A. - the company belongs to the international group Associated British Foods, operating in the food industry. In 2010, the company was taken over by the company Pfeifer&Langen Poland.

TETRA PAK SP Z O.O. - One of the three companies that form the Tetra Laval Group. Tetra Pak provides high-quality process and packaging solutions for the liquid food industry.

CODES - Local agency, specializing in visual identity creation

Mba, General Management. National - Louis University

Post-Diploma Study, Psychology Of Market Behaviour

Management And Marketing

M.A., Serbian And Croatian Philology