Iyan M. Bruce Email & Phone Number

Los Angeles, Ca, Us

New York City, Ny, Us

I guide creation of marketing initiatives for 25-30 strategic partner-owned films each year including Parasite, The Gentlemen, Hustlers, Ammonite, Greenland, The Marksman, Redeeming Love, House of Gucci, and Addams Family II.I balance both marketing and business operations through team leadership, relationship building and management with partners that include MGM, STX Entertainment, Pureflix, Briarcliff, Open Road, Neon, and independent collaborators. I'm also a key stakeholder in determining which film projects the studio green lights for distribution.I’ve also driven multimillion-dollar incremental operating cash flow (OCF) by developing 360°, integrated, best-in-class, direct-to-consumer film marketing campaigns for both digital and physical format providers. When the pandemic forced a shift from in-theatre to in-home entertainment, I was a key stakeholder in the launch of premium video on demand (PVOD), impacting double-digit jumps in both FY2020 and FY2021 revenue. I also helped align strategic goals and campaign voice for theatrical, PVOD, TVOD, and Pay 1/SVOD monetization activities while working closely with C-level film partner executives. My role includes working intimately with paid media, social, business intelligence, consumer insights, and third-party agencies to fine-tune marketing strategies based on industry and campaign-specific consumer data and behavioral patterns. Additionally, I lead special projects focusing on the customer acquisition process, executing paid ad tests to onboard and retain new consumers.

New York City, Ny, Us

I co-created, produced and pitched a children’s animated series considered by a major children’s network for development. The U.N. Council on Climate Change endorsed the show.

My oversight of digital performance marketing across multiple channels fueled results spanning a >30% rise in year-over-year digital revenue growth. To accomplish this, I collaborated closely with merchandising, CRM, partnerships, social, affiliates, PR, promotions, business intelligence, and product/external licensing teams. Additionally, I boosted click-through rates (CTRs) and full funnel conversions after refreshing OTT, Google Desktop, and SmartTV ads using customer data analytics. I also delivered digital advertising campaigns via Roku, Samsung, Vizio, LG, and paid media that included Facebook, Google, and O&O web and mobile platforms. Our overhaul of creative content using both title and brand-building campaigns, resulted in much higher efficiency coupled with lower CPM metrics realized during a high-impact paid social campaign. Not only did it attract new customers, but it increased click-thru rates and fulfilled budget spend goals in alignment with customer lifetime value (LTV) objectives. I also used A/B offer tests for specific consumer segments to gauge the highest take rates by tapping 1st party customer purchase data and Facebook analytics to hone in on designated customer clusters and look-alikes.

El Segundo, California, Us

I managed entertainment content strategy and marketing teams in Los Angeles, London and New York in the development and implementation of direct-to-consumer, free video on demand (FVOD), subscription video on demand (SVOD), broadcast, limited theatrical and music strategies for an $80M+ entertainment content portfolio. My team and I supported some of the largest children’s brands in the world including Barbie, Thomas & Friends, Monster High, Max Steel, Ever After High, and Hot Wheels. In addition to increasing entertainment content by >300% for the billion-dollar Monster High brand, I guided my team in identifying incremental digital distribution opportunities for short-form content. This helped expand the content portfolio to enable us to build electronic sell-through (EST), ad supported video on demand (AVOD), video on demand (VOD), and interactive video on demand (IVOD) revenue as well as lift toy and product sales. Our launch of the company’s first-ever original series (Ever After High) on Netflix distinguished us as an on-trend content leader. We exceeded expectations for audience engagement, fueling double-digit toy sales growth using on and off channel digital and social media strategies.

El Segundo, California, Us

Culver City, Ca, Us

Under my leadership, sales in North America skyrocketed due to engaging marketing campaigns for top-selling titles such as Cloudy with a Chance of Meatballs and Michael Jackson’s This Is It. I oversaw 100+ movie releases in digital, Blu-ray, and DVD formats through the creation of comprehensive marketing strategies, aligning key functional stakeholders and advantaging innovative opportunities.One of many successes included driving interest and excitement for Hachi: A Dog’s Tale starring Richard Gere from dog lover, true-story lovers, and faith-based audiences—propelling the film to the #1-ranked non-theatrical film of the year.