Abi Iyer work email
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I grew up in the colourful streets of India on a healthy diet of comic books and curries. Street smarts and common sense were two essential traits I developed quite early in my life. My natural curiosity to understand people, their behaviour and motivations led me to the path of entrepreneurship.At 15, I started my first business, and by the time I was 30 — I had already built four businesses and two start-ups all the while working full-time as a designer. It didn't take me long to realise that my real passion lies in the the 'human side' of business, and as Steve Jobs once put it — you can only connect the dots looking backwards.Today, I work in design, at the intersection of art and engineering. I spend most of my time understanding human problems, staging experiences, defining processes and omni-channel journeys that focus on people and are culturally relevant. I am proud that I've had the opportunity to work with some of the best people around the world that has led me to create real value and impact.My core competencies include:■ User Experience Design Strategy■ Building Design Capability and Teams■ Leading Discovery Workshops■ Customer Journey Mapping■ Hands-on Interaction Design■ User Experience Research Methods■ Startup Ideation and Seed Funding■ Investor Pitch and Presentation■ Executive Stakeholder Management
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Head Of DesignLyrebird HealthMelbourne, Vic, Au -
Head Of Product Design | Stake | KickEasygo Feb 2023 - PresentDesign Executive at Easygo, the parent company behind the eGaming powerhouse Stake and the rapidly growing online streaming platform Kick. Focused on innovation, design excellence, and delivering user-centric digital experiences that drive engagement and growth. My responsibilities include:• Uplifting organisational design maturity by identifying gaps and building new capabilities• Cultivating and managing one of the best game-design teams globally• Advocating for and building a culture of design thinking practitioners• Defining frameworks and procedures for an exceptionally effective design function• Establishing a product research capability covering both qualitative & quantitative methods• Providing design leadership across diverse initiatives and laying the groundwork for service design• Conducting workshops with key stakeholders to understand and validate thought-process• Collaborating and providing direction to analysts, designers and developers• Spearheading the creation of design artefacts, using best-practise user experience principles• Ensuring the consistent delivery of an omni-channel customer experience -
Global Lead - Experience DesignPexa Apr 2021 - Feb 2023Melbourne, Victoria, AustraliaWith a greater focus on collaboration, human-centred design and data-driven insights, my role is to define and deliver delightful product experiences. My responsibilities include:• Building and managing one of the best Property Exchange Design teams in the world• Defining frameworks and processes for a high-performing Design function• Managing design operations for global teams across UK and IND• Leading the Experience Design streams with global build partners• Facilitating workshops with key stakeholders to understand and validate requirements• Collaborating and providing direction to analysts, designers and developers• Leading the delivery of design artefacts employing best practice user experience principles• Ensuring a consistent and omni-channel customer experience is being delivered• Conduct usability testing, monitor outcomes and iterate to improve the overall experience -
Service Lead - Experience Design StrategyCognizant Jun 2018 - Apr 2021Melbourne, AustraliaCognizant Digital Business engage customers by envisioning and building innovative products and experiences, developing go-to-market approaches and inventing disruptive new business models. My responsibilities include:• Driving product strategies, business plans and budgets• Leading client pitches on all aspects of experience design• Leading discovery workshops to understand user behaviour and motivations• Conducting Ethnographic studies including qualitative and quantitative research• Leading, coaching and mentoring a team of designers, BAs and developers• Product management; setting vision and managing end-to-end delivery process• Identifying product marketing opportunities, constructing and monitoring new campaigns• Collaborate with cross-functional teams to develop and execute product design strategies• Facilitate workshops to validate business requirements against end-user' needs• Educate key stakeholders in Design Thinking methodologies• Achievement - Won the best innovation award from Google & ANZ at Sprout Hackathon. -
Fellow MigrapreneurCatalysr - Pre-Accelerator For Migrants & Refugees Jan 2020 - Mar 2020Melbourne, Victoria, AustraliaI was selected to be a part of the First Gens 2.0 pre-accelerator program delivered by Catalysr in collaboration with ygap.Along with a team of other entrepreneurs, we went through the journey of defining our problem statements, validating them with potential customers and building a prototype for seed funding. -
Lead - Experience DesignKloud Solutions Nov 2015 - Jun 2018Melbourne, AustraliaKloud was the fastest growing start-up in Australia in 2015. Operating in a consultancy model, Kloud specialised in cloud strategy, defining customer roadmaps, web applications and designing effective public and hybrid cloud architectures. My responsibilities included:• Managing a team of consultants including UX designers and mobile developers• Leading client pitches on experience design, customer experience and service design• Leading discovery workshops to understand customer pain-points and their journeys• Leading UX research activities such as Heuristic Evaluation, Ethnographic studies, Diary Studies, Card Sorting and Usability Testing• Building product and go-to-market strategies for fortune 100 clients• Building and maintaining effective internal relationships with key stakeholders and members• Develop and deliver reports with accurate financials and timelines reflecting the pipeline• Conducting workshops and negotiating solutions with different working groups* Kloud has now been acquired by Telstra. -
Founder - Iyer Coffee Company And Brew Society CafeIyer Coffee Co. Jun 2014 - Jun 2017MelbourneCo-founded an ethical Coffee Roasting business by sourcing beans from around 20 different countries. Scaled the business within 16 months & opened another cafe.• Managing sales and business development of coffee bean supply• Managing eCommerce, Social Media platforms and Branding requirements• Hired and trained a team of exceptional baristas & roasters to compete in national championships• Achievement - Scaled the coffee roasting business into two businesses within 2 years• Achievement - Acquired $500,000 funding to expand cafe operations into a franchise model• Achievement - Competed in national championship and was placed 7th best barista in Victoria in 2015• Achievement - Judged several barista competitions including Southern Region Victoria in 2016
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Lead - Experience DesignGenisys Studios Jan 2015 - Nov 2015Melbourne, AustraliaA start-up digital agency specialising in the construction sector. I was brought in to form an in-house UX practice and hire new designers.My responsibilities included:• Built an in-house UX capability to reduce expenditure on hiring external agencies• Management of product portfolio through driving new business demand and retention• Product evaluation, idea validation and adoption of UX agile methodologies• Creating a scalable customer experience model and UX process• Running collaborative workshops involving stakeholders and blue-collar workers• Leading traditional User Experience Research (Quantitative and Qualitative)• Usability Testing (A/B & guerrilla testing) and conducting face-to-face user interviews with construction workers across Victoria• Educating junior designers and external clients on Design Thinking methodology• Achievement - Saved Winslow group over $200,000 per year by rebuilding their careers platform
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User Experience DesignerSensis Mar 2012 - Jun 2014Melbourne, AustraliaSensis helps Australian businesses with all their marketing needs including websites and local search in digital and book directories. I was hired to focus on the re-build of their Yellow Pages platform. The project cost was $17 million. Responsibilities & Achievements:• Focus on all aspects of customer research and customer experience journey• Leading the UX team for Yellow Pages Android application build• Running collaborative workshops with internal and external stakeholders• Conducting various UX activities such as Heuristic Research, Diary Studies and Usability Testing• Face-to-face user interviews with numerous business owners from various sectors• Achievement - Increased the YP Android App store ratings from 2.2 to 3.8 stars and the daily App usage by 220%• Achievement - YP Android Net Promotor Score improved by 21%• Achievement - AIMIA & Mobile Awards Finalist - YP Responsive website• Achievement - Mobile & App Awards Finalist - YP Android application -
User Experience DesignerGee Digital Sep 2010 - Feb 2012Melbourne, AustraliaGee Multimedia is a fast-paced digital agency specialising in web design, web development, eCommerce and marketing.Responsibilities & Achievements:• Field research, competitor analysis and heuristic analysis• Interaction design and customer journey mapping• Designing Front-end architecture• Visual design and maintaining asset library• Search Engine Optimisation and Search Engine Marketing• Achievement - AIMIA Web Design Awards Finalist for building Target’s Christmas Micro Site -
User Interface DesignerAussie Internet May 2009 - Apr 2011Melbourne, AustraliaAussie Internet is a small-scale web design studio. I started working here part-time (3 days a week) while I was completing my Master's degree.My responsibilities included:• Visual design for websites and mobile applications (iOS & Android)• Front-end architecture and build using HTML & CSS• Usability testing (mainly A/B testing online)• White hat Search Engine Optimisation• Client liaison and management• Educating junior designers• Achievement - Built four websites in 3 weeks while liaising and managing client expectations. Saved the company in excess of $8,000 in salaries.
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User Experience ConsultantTata Consultancy Services Sep 2007 - Feb 2009Noida Area, IndiaTCS is a global Leader in IT Services, Consulting, Technology and Digital Solutions with a Large Network of Innovation & Delivery Centres across the globe. This was my first IT consultancy job where I was travelling to various client sites on a monthly basis.Responsibilities & Achievements:• Consulting with major clients such as Bank of America, CVS Pharmacy and HSBC Bank• Negotiating solutions with internal and external stakeholders & development teams• Conducting various UX activities such as Heuristic Research, Diary Studies, Card Sorting etc.• Visual design for Web portals and SharePoint portals• Interaction design and prototyping using Axure• Achievement - Won 2 TCS design awards for the CVS Pharmacy project• Achievement - Saved HSBC Bank $50,000 in costs by building a re-usable asset library that can be used across their ecosystem.
Abi Iyer Skills
Abi Iyer Education Details
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HarvardxTechnology Entrepreneurship: Lab To Market -
Entrepreneurship/Entrepreneurial Studies -
Design -
Design -
Economics
Frequently Asked Questions about Abi Iyer
What company does Abi Iyer work for?
Abi Iyer works for Lyrebird Health
What is Abi Iyer's role at the current company?
Abi Iyer's current role is Head of Design.
What is Abi Iyer's email address?
Abi Iyer's email address is gr****@****ail.com
What schools did Abi Iyer attend?
Abi Iyer attended Harvardx, Harvard University, Monash University, Arena Animation, Delhi University.
What are some of Abi Iyer's interests?
Abi Iyer has interest in Biology, Business, Designers, Food, History, Health, Start Ups, Web Design, Cooking, Environment.
What skills is Abi Iyer known for?
Abi Iyer has skills like Design Thinking, User Experience Design, Design Strategy, Interaction Design, User Interface Design, Information Architecture, Usability, Adobe Creative Suite, Digital Marketing, Digital Media, Accessibility, Emotional Design.
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