Abi Iyer Email & Phone Number

Melbourne, VIC, AU

• Design Executive at Easygo, the parent company behind the eGaming powerhouse Stake and the rapidly growing online streaming platform Kick. Focused on innovation, design excellence, and delivering user-centric digital.
• Uplifting organisational design maturity by identifying gaps and building new capabilities
• Cultivating and managing one of the best game-design teams globally
• Advocating for and building a culture of design thinking practitioners
• Defining frameworks and procedures for an exceptionally effective design function
• Establishing a product research capability covering both qualitative & quantitative methods

Melbourne, Victoria, Australia

• With a greater focus on collaboration, human-centred design and data-driven insights, my role is to define and deliver delightful product experiences. My responsibilities include:
• Building and managing one of the best Property Exchange Design teams in the world
• Defining frameworks and processes for a high-performing Design function
• Managing design operations for global teams across UK and IND
• Leading the Experience Design streams with global build partners
• Facilitating workshops with key stakeholders to understand and validate requirements

Melbourne, Australia

• Cognizant Digital Business engage customers by envisioning and building innovative products and experiences, developing go-to-market approaches and inventing disruptive new business models. My responsibilities include:
• Driving product strategies, business plans and budgets
• Leading client pitches on all aspects of experience design
• Leading discovery workshops to understand user behaviour and motivations
• Conducting Ethnographic studies including qualitative and quantitative research
• Leading, coaching and mentoring a team of designers, BAs and developers

Melbourne, Victoria, Australia

I was selected to be a part of the First Gens 2.0 pre-accelerator program delivered by Catalysr in collaboration with ygap.Along with a team of other entrepreneurs, we went through the journey of defining our problem statements, validating them with potential customers and building a prototype for seed funding.

Melbourne, Australia

• Kloud was the fastest growing start-up in Australia in 2015. Operating in a consultancy model, Kloud specialised in cloud strategy, defining customer roadmaps, web applications and designing effective public and hybrid.
• Managing a team of consultants including UX designers and mobile developers
• Leading client pitches on experience design, customer experience and service design
• Leading discovery workshops to understand customer pain-points and their journeys
• Leading UX research activities such as Heuristic Evaluation, Ethnographic studies, Diary Studies, Card Sorting and Usability Testing
• Building product and go-to-market strategies for fortune 100 clients

Melbourne

• Co-founded an ethical Coffee Roasting business by sourcing beans from around 20 different countries. Scaled the business within 16 months & opened another cafe.
• Managing sales and business development of coffee bean supply
• Managing eCommerce, Social Media platforms and Branding requirements
• Hired and trained a team of exceptional baristas & roasters to compete in national championships
• Achievement - Scaled the coffee roasting business into two businesses within 2 years
• Achievement - Acquired $500,000 funding to expand cafe operations into a franchise model

Melbourne, Australia

• A start-up digital agency specialising in the construction sector. I was brought in to form an in-house UX practice and hire new designers.My responsibilities included:
• Built an in-house UX capability to reduce expenditure on hiring external agencies
• Management of product portfolio through driving new business demand and retention
• Product evaluation, idea validation and adoption of UX agile methodologies
• Creating a scalable customer experience model and UX process
• Running collaborative workshops involving stakeholders and blue-collar workers

Melbourne, Australia

• Sensis helps Australian businesses with all their marketing needs including websites and local search in digital and book directories. I was hired to focus on the re-build of their Yellow Pages platform. The project.
• Focus on all aspects of customer research and customer experience journey
• Leading the UX team for Yellow Pages Android application build
• Running collaborative workshops with internal and external stakeholders
• Conducting various UX activities such as Heuristic Research, Diary Studies and Usability Testing
• Face-to-face user interviews with numerous business owners from various sectors

Melbourne, Australia

• Gee Multimedia is a fast-paced digital agency specialising in web design, web development, eCommerce and marketing.Responsibilities & Achievements:
• Field research, competitor analysis and heuristic analysis
• Interaction design and customer journey mapping
• Designing Front-end architecture
• Visual design and maintaining asset library
• Search Engine Optimisation and Search Engine Marketing

Melbourne, Australia

• Aussie Internet is a small-scale web design studio. I started working here part-time (3 days a week) while I was completing my Master's degree.My responsibilities included:
• Visual design for websites and mobile applications (iOS & Android)
• Front-end architecture and build using HTML & CSS
• Usability testing (mainly A/B testing online)
• White hat Search Engine Optimisation
• Client liaison and management

Noida Area, India

• TCS is a global Leader in IT Services, Consulting, Technology and Digital Solutions with a Large Network of Innovation & Delivery Centres across the globe. This was my first IT consultancy job where I was travelling to.
• Consulting with major clients such as Bank of America, CVS Pharmacy and HSBC Bank
• Negotiating solutions with internal and external stakeholders & development teams
• Conducting various UX activities such as Heuristic Research, Diary Studies, Card Sorting etc.
• Visual design for Web portals and SharePoint portals
• Interaction design and prototyping using Axure

Technology Entrepreneurship: Lab To Market

- Implementing a systematic approach to technology entrepreneurship - Generating new use scenarios by matching customer needs with.

Entrepreneurship/Entrepreneurial Studies

- The opportunities for entrepreneurship in fast-growing emerging markets - An understanding of a conceptual framework for evaluating such.

Masters, Design

• Achievement - Topped the university consistently in all 4 semesters • Achievement - Was awarded Golden Key Scholar certificate 2 years.

Post Graduate Diploma, Design

• Achievement - Won Student Excellence Award for 2 semesters in a row • Hired as a Design Coach for Year 1 students

Bachelor Of Arts, Economics

• Majored in economics and psychology