Marketing strategy & execution

● Establish and execute marketing strategy for all service lines in alignment with business goals● Competitive landscape and market analysis for forecasting service lines● Foster relationships with alumni and current clients over multiple touchpoints● Lead generation by building inbound traffic across channels● Define metrics and analyse effectiveness of campaigns and activities● Maintain CRM and customer database along with opt-in campaigns to nurture new traffic●… Show more ● Establish and execute marketing strategy for all service lines in alignment with business goals● Competitive landscape and market analysis for forecasting service lines● Foster relationships with alumni and current clients over multiple touchpoints● Lead generation by building inbound traffic across channels● Define metrics and analyse effectiveness of campaigns and activities● Maintain CRM and customer database along with opt-in campaigns to nurture new traffic● Identify, plan and manage events and trade shows Show less

● Introduced the company in online and offline markets● Strategized product lines , developed & tracked pricing for the products● Nurtured the AR’D brand and built compelling differentiation across touch points● Drove strategic partnerships with other companies and industry bodies● Created collaterals and social media content in local languages● Created a positive net cash flow within first five months

Head global marketing and India operations for Ja-Welt Bay IQ• Develop pricing strategy for target geographies• Develop and manage marketing strategy for target geographies• Identify new customers/channels globally• Support sales and lead generation• Create promotions in local languages• Build brand awareness and positioning• Handle social media and public relations

• Develop annual marketing plan• Develop high-impact communications • Run all marketing activities (BTL promotion, events & digital marketing)• Monthly reports on marketing plan and competition analysis• Generate engaging content for industry specific forums and magazines. Write content for online and offline platforms• Develop strategic alliances with key external stakeholders including government and industry bodies• Manage and monitor outbound marketing efforts to… Show more • Develop annual marketing plan• Develop high-impact communications • Run all marketing activities (BTL promotion, events & digital marketing)• Monthly reports on marketing plan and competition analysis• Generate engaging content for industry specific forums and magazines. Write content for online and offline platforms• Develop strategic alliances with key external stakeholders including government and industry bodies• Manage and monitor outbound marketing efforts to generate leads• Run email campaigns and monitor outcomes• Work with sales & BD teams on communication content and collaterals Show less

• Drive partner relationships, business development, enablement, and solution development.• Negotiate sponsorships and partnerships for events and workshops.• Relationship management and collaboration with partners across sectors and geographies.• Identify problem areas, create value propositions and targeted custom solutions for organizations.• Responsible for driving growth, lead generation and business development.• Designing OD interventions for business transformation

Content development, Social Media strategy, Brand building for Ford, Baidyanath, People's Gym, CIBMRD, Politician Ajay Sancheti, NEERI, Naturals Salon chain, Airqueen, among others.

Program Manager: (Jan, '18 – Jun, '18)• Supplier Management & Business Support, EDP Soluções ComerciaisManagement Trainee: (Oct, '16 - Dec, '17)The EDP Trainee Program enables high potential young graduates to start a career in a global energy company, a leader in value creation, innovation and sustainability through a 3 stage accelerated career development program from one of the world's foremost energy companies.This challenge gives an overview of the EDP Group, from a… Show more Program Manager: (Jan, '18 – Jun, '18)• Supplier Management & Business Support, EDP Soluções ComerciaisManagement Trainee: (Oct, '16 - Dec, '17)The EDP Trainee Program enables high potential young graduates to start a career in a global energy company, a leader in value creation, innovation and sustainability through a 3 stage accelerated career development program from one of the world's foremost energy companies.This challenge gives an overview of the EDP Group, from a structured and global program, providing challenging professional experiences that contribute to the development of technical and personal skills.Digital Marketing Consultant: (Jan, '17 – Jun, '17)Part of the Marketing and Communication team at EDP Commercial, rethinking EDP's complete online connect in the B2C space as a multifaceted yet seamless experience.Office of the Ethics Ombudsperson: (July, '17 – Dec, '17)• ISO 37001 accreditation for anti-bribery management systems• Design, award and coordination of ethics training actions for over 6000 employees of the group in Portugal Show less

• External student consultant for development of a strategic implementation plan for a CSR initiative in the Iberian peninsula.• Deliverables included overall campaign, communication strategy as well as scalable implementation template.

Worldwide Operations APJ Lead: (Apr, '15 - Sept, '15)• Provided strategic and tactical program management support for a portfolio of Executive Workshops (Strategic, Transformation and Assessment) for sales enablement/acceleration of HP's top accounts across the APJ region resulting in over $9 million cross-BU opportunity (MIO & MGO combined).• Played a key role in planning, building strategy, supporting outreach, agency management, optimization of resources, program effectiveness… Show more Worldwide Operations APJ Lead: (Apr, '15 - Sept, '15)• Provided strategic and tactical program management support for a portfolio of Executive Workshops (Strategic, Transformation and Assessment) for sales enablement/acceleration of HP's top accounts across the APJ region resulting in over $9 million cross-BU opportunity (MIO & MGO combined).• Played a key role in planning, building strategy, supporting outreach, agency management, optimization of resources, program effectiveness progress and execution support that helped create 3 new workshops and conduct 12 more for existing and new businesses.Consultant: (Jun, '12 – Mar, '15) • Provided market research insights through primary research data analysis for the Early Evaluation Program for HP Personal Systems and Printing solutions worldwide; Interpreting survey data and providing key takeaways from user feedback for over 300 product surveys and 2 industry wide Net Promoter Score surveys.Program Coordinator (Jun, '14 – Jan, '15)• Managed top EMEA based accounts at Discover, HP's largest customer event in Europe and America resulting in $4.3 million pipeline generation and onboarding 35 more accounts after a successful pilot with 4.• Lead the account based marketing program for top accounts for HP's enterprise business group in Europe, Middle East and Africa.• Provided project management support in marketing campaigns for HP’s top enterprise customers in the EMEA region to generate new leads and accelerate existing pipeline in Cloud, Security, Mobility and Big Data.Editorial Board Member (Mar, '13 – Dec, '14)• Member of the editorial board of CInchronize, an HP internal newsletter on Competitive Intelligence.• Journalist for GAzette, an intra-Global Analytics newsletter, winner of the externally hosted ICE award Show less