Responsabilities:- Develop and execute comprehensive marketing strategies to enhance the company's presence in the construction industry.- Align marketing initiatives with the overall business goals and objectives.- Manage and enhance the company's brand identity within the construction sector.- Ensure consistent branding across all communication channels and materials.- Conduct market research to understand customer needs, industry trends, and competitor activities.- Use research findings to adapt marketing strategies and identify new opportunities.- Plan, execute, and oversee marketing campaigns, both online and offline, to generate leads and increase brand visibility.- Create compelling content that highlights the company's services, projects, and achievements.- Manage the company's online presence, including the website, social media platforms, and online advertising.- Optimize digital channels to attract and engage potential clients.- Develop high-quality content such as blog posts, articles, videos, and infographics that showcase the company's expertise in construction.- Collaborate all construction department to generate leads through effective marketing strategies.- Identify key customer segments within the construction industry and tailor marketing efforts to address their specific needs.- Ensure that all marketing materials and activities adhere to relevant industry regulations and standards.

Strategically led online communication campaigns for pharmaceutical brands including Medsana, GSK and SEVA, elevating their digital presence and engagement.Navigated in the sensitive pharmaceutical landscape, engaging audiences, and conveying critical information through impactful online campaigns.Pioneered digital marketing projects for ASE University, effectively connecting with stakeholders in the education sector. I led rebranding of Signal Iduna in Romania's insurance industry, driving the brand visibility and resonance. Led strategic projects for HR solutions provider Edenred, using digital channels to enhance their brand image and engagement in the HR sector. Led projects for Green Group and community support initiatives, utilizing digital communication to amplify social impact and foster community engagement.

Guiding the development of a comprehensive marketing calendar and facilitating strategic decisions with stakeholders to drive business growth.Skillfully managing marketing budgets to ensure alignment with business objectives and achievement of key performance indicators (KPIs). Conducting thorough market research and analyzing customer feedback to enhance overall satisfaction and inform strategic improvements. Integrated BTL, ATL & PR Expertise: Leveraging my expertise in ATL, BTL, and PR projects to make a significant impact, designing and executing activities aligned with brand guidelines, leasing team collaboration, and customer needs.Leading the design and implementation of tailored activities and promotions, fostering strong connections with customers and shoppers.Continuously monitoring market trends and marketing landscape to ensure Veranda's brand message remains resonant and impactful. Maintaining a keen awareness of each brand's status within the market, providing valuable insights for strategic decision-making.Working closely with agencies and partners to craft, execute, and assess comprehensive annual brand business plans. Actively monitoring, measuring, and managing brand equity to ensure its sustained growth and relevance.Exercising effective oversight of marketing budgets, ensuring optimal allocation for maximum ROI. Assuming the role of a brand guardian, ensuring consistency and alignment across all brand-related activities.

Marketing Architect: Engineered, nurtured, and executed comprehensive marketing strategies tailored to the company's evolving needs.Global-Local Marketing Synergy: Crafted external marketing initiatives that harmonized both Global and Local business requirements, amplifying brand impact. Innovative Recruitment Vision: Shaped ingenious recruitment campaign concepts for clients, seamlessly aligning marketing strategies with their talent acquisition goals.Enhanced Brand Visibility: Revitalized brand prominence through dynamic social network activities across platforms such as Facebook, LinkedIn, Twitter, and Instagram.Employee Brand Advocacy: Mobilized employee engagement as brand ambassadors, nurturing a potent employer branding network.HR Marketing Powerhouse: Empowered dynamic recruitment campaigns and advertising as a part of adept HR marketing strategy.Media Relations Maestro: Fostered impactful relations with newspapers, radios, and TV channels, amplifying the reach and resonance of the brand.Client-Centric Engagement Maven: Conceptualized and orchestrated tailored client-oriented activities in close collaboration with business leaders.Global Campaign Coordination: Led the coordination of far-reaching marketing endeavors, spanning "Way to Work," "CEO for One Month," "Win4Youth," and other CSR projects.Strategic Internal Unification: Championed the development and execution of an internal communication strategy, fostering a cohesive team environment.Brand Reinvention Catalyst: Revamped brand perception and market positioning through visionary rebranding strategies and their successful implementation.

Planning and coordinating BTL campaigns for Green Cola, Olympus, Huawei, Telekom, Unilever and Microsoft; Maintaining the relationship between the client and the Creative Dept., Production and Financial Dept., with deep involvement in the creative process;Delegating tasks to my subalterns and supervising the projects;Making sure that the work is produced on time and within budget;Defining the Shopper, Experiential, Promotional Marketing strategies with the clients;Presenting the best strategic recommendations in line with client KPIs and goals;Managing all the Shopper, Experiential and Promotional Marketing campaigns from brief to delivery through suppliers coordination and budget management;Experience in managing and developing multiple client accounts, planning and executing BTL strategies.

Managing complex integrated campaigns with ATL, Digital, PR, BTL components;Managing exclusively Digital projects (the development of mobile applications, sites) by coordinating Digital Agency;Identify the role of strategy & tactics in the development of that project;Identify the relevant benefit of the products and finding solutions for integrated communication through a multiplicity of channels (ATL, Digital, PR..);Working with creative to find a campaign-able concept and communicating it according to the brand positioning;Managing financial situation.

Playing an important role in the design, development and implementation of Direct Communication materials;Integrating communication strategy with brand and overall with business strategy;Involvement in proactive retention campaigns;Identifying the customers’ needs and proactively addressing them by up sell opportunities;Engaging key stakeholders to incorporate strategy and best practice into their plans;Supporting over 10 new prepaid launches and generating approx. 50.000 gross additions /each release;Aligning seasonal Christmas campaign and generating over 200.000 engaged users.

Identifying the needs of corporate customers and running and delivering sales and marketing campaigns; Execute promotions within brand approved program plan;Presenting and sustaining advertising ideas to the client;Directing and controlling marketing proposals for Star Foods, Pepsi, Procter & Gamble (for Blend-a-Med products) , Vodafone, Dacia; Actively participating in business meetings with the client;Building long term business relationship with top customers;Negotiating different offers with various distributors to be able to get the best offer in the market;Responsible for the development of the promotional material;Planning and coordinating activities within the agency;Managing the financial aspect of the projects (invoicing in and out);Supervising and control the activity of teams that I coordinate