Leadership & Team Development: Successfully lead and mentor a team of two, fostering professional growth through training sessions, hands-on guidance, and knowledge-sharing. Organize workloads to create equal development opportunities and maintain open communication through regular 1:1 catch-ups. Provide strategic and technical support, empowering team members to excel in campaign management, reporting, and prioritization.Strategic Collaboration: Actively participate in cross-channel strategy meetings and advanced training programs, sharing key updates with the team. Ensure alignment across campaigns by integrating insights from paid media and other digital channels.Client-Centric Approach: Manage high-demand clients with complex campaign requirements, demonstrating independent decision-making and exceptional problem-solving skills. Handle additional campaign requests efficiently while ensuring timelines are met.Campaign Management Expertise: Oversee programmatic campaigns across multiple DSPs (The Trade Desk, DV360, Amazon, and more) for diverse EMEA brands, spanning all funnel stages from Awareness to Conversion. Utilize platforms like Flashtalking Ad Server to achieve goals and deliver KPIs with precision. Maintaining real-time communication with publishers to monitor and address campaign performance.Results-Driven Performance: Consistently meet deadlines and flag potential challenges proactively. Provide monthly recommendations to the Addressable Strategy team, delivering insights into tactic performance and suggesting data-driven optimizations for client PCAs.Training & Mentorship: Train junior team members on platform operations, campaign management, and performance analysis, building a skilled and confident team capable of handling complex programmatic strategies.

Programmatic Campaign Management: Expertly managed Awareness and Consideration campaigns for top brands in Entertainment, Travel, and Investment sectors within the UK market. Proficient in using platforms such as The Trade Desk, DV360, Amazon DSP, Verizon, Quantcast, TAM, Adobe, and others. Ensured campaigns adhered to tight SLAs while implementing robust Brand Safety measures, including blocklists, category and keyword exclusions, and continuous monitoring.Campaign Oversight & Quality Assurance: Conducted comprehensive daily and weekly checks to monitor pacing, performance, and brand safety. Ensured all campaigns underwent meticulous QA processes pre-launch and post-updates to guarantee flawless execution and alignment with objectives.Optimization & Performance Strategy: Implemented data-driven weekly optimizations to enhance performance and meet KPIs. Addressed underperformance or delivery issues by proposing actionable solutions to stakeholders before applying significant adjustments. Delivered consistent improvements in campaign outcomes.Data Analysis & Reporting: Prepared detailed weekly and monthly reports, analyzing performance against key metrics. Generated strategic recommendations based on insights from campaign data trends, including pacing, audience engagement, and performance fluctuations.Agency & Client Collaboration:Actively participated in agency meetings to present campaign performance insights, discuss optimization strategies, and share test results. Fostered strong communication to align with client objectives and resolve any challenges proactively.Training & Professional Development: Engaged in industry-specific training sessions on programmatic advertising, digital marketing, and content strategies to stay abreast of trends and best practices. Conducted internal team training sessions to upskill junior members in campaign management, platform use, and performance analysis.

- Monitoring and revenue optimization big Polish and international Publishers like Vinted, Agora from programmatic side.- Monitoring traffic and user behaviour on websites (using Google Analytics, Google Ad Manager, SSPs and DSPs)- Monitored performance trends through Data Studio and own dashboards for effective analysis and evaluation.- Setting simple campaigns in DV360- Preparing analyzes for departments and clients; cooperation with other departments and with publisher's sales and advertising product development department- Analysed Publisher's data, identifying trends and suggesting process improvements.- Taking part in the product development process, liaising withproduct teams to design, execute, and interpret randomised split tests or natural experiments.- Contact with clients.- Trained and supported new team members to maintain department productivity.- Analysed Publisher's data, identifying trends and suggesting process improvements.- Taking part in IAB Europe panels and projects.

- monitoring and revenue optimization Publisher inventory using Programmatic- checking performance metrics- monitoring traffic and user behaviour on websites (Google Analytics)- creating reports for clients that present the achieved results- preparing analysis for departments and clients- cooperation with other departments and with the publisher's sales and advertising product development- recommendation of solutions aimed at increasing publishers' revenue- contact with clients

- collecting and stitching together data across various platforms to complete view of web performance, provide standard reporting on key KPIs - Evaluate website performance, analyze site content, measure effectiveness of merchandising and ensure the website is delivering optimal value to the organization.