Consultant
New Delhi Area, India
• Managed a small team as well as multiple activities of websites individually and responsible for Increasing traffic to the website through Search Engine Optimization (SEO), Social Media Optimization (SMO), getting higher rank on major search engines.• Strategic Planning - Establishing own goals and of the team to match corporate goals, short term and long-term budgets and developing business plans for the achievement of these goals.• Web Analytics - To analyze website traffic, revenue, pages/session, bounce rate, study the user experiences and behaviour on the website and making changes accordingly.• PPC Marketing - Google Adwords, Structure Optimization, Campaign Management, Display and Video campaign Management, Reporting and Analysis, Facebook, LinkedIn, Yahoo/MSN AdCenter ads. • Comparison Shopping Engines: Created and optimized product feeds for Google Product Search (Base), Yahoo Shopping, Bing Shopping etc.• Website Management - To review and manage the quality of content and creative.• Website Marketing - Site Design and Architecture, Wireframes and Mock-ups, Understanding of Web Design, Development and Hosting Elements, Landing Page Design and Analysis, Conversion Optimization.• Recommendation for utilizing specific methods or ideas to improve quality traffic based on traffic analysis and reports.