I have more than 25 years experience in the industry having owned and operated my own Salons as well as working with some of the biggest Spa & Beauty groups in the industry.I have international qualifications from CIDESCO, ITEC & CIBTAC as well as numerous Product-House certifications and massage qualifications.My experience ranges from operational to Senior/General Management and I have been involved in International Consultancy for many years.As a Consultant I engage with Spa's across the region offering expertise and training to Spa's & Salon's across all aspects of Spa operations as follows:- Training- Skills Assessment- Menu Development- SOP Development- Pre-openings- Front-desk & Retail Sales Training- Sales & Marketing- Spa OperationsIn addition, HealthWorX Staffing Solutions is a specialist placement company focused on sourcing industry professionals for specialist roles within the UAE Spa/Salon vertical.We work closely with the regions largest Spa Groups and are recognized as the leading head-hunting entity for the industry.

• Direct responsibility of 20 staff members of the Training Department• Training and maintaining of skills for over 1000 therapists, front-desk and Managers• Recruitment of staff – working with head-hunters & agencies• Guide and coordinate training • Guide and coordinate training calendar• Handle training budget for academy• Ensure training centre runs at maximum capacity • Ensure that all candidates have the treatment/product knowledge to perform their job function/s• Training is done in manicure, pedicure, facials, massage waxing, threading, Enhancements (Acrylic. Gel), add on signature treatments and all product knowledge to perform treatments• Improve and assist in offering a higher quality service within the Spa’s presently owned by the Group through training• Improve training material on an ongoing basis• Create new training modules• Assist in monthly promotions and that all staff are trained and informed to sell the promotion• Training all staff to up sell products and treatments• Guide and assist trainers in delivering training• Conduct Trade tests• Conduct final assessments after training program• Assist in Procurement costing• Source new product lines as per Group/Salon standards • Set out training schedule • Ensure health and safety is followed in the academy• Dealing with complaint handling and relating that to further training• Identify any training needs• Assist operations in identifying any training needs and executing the training needs• Development to update all treatment SOP’s• Ensure therapists are aware and follow SOP’s for sterilization and sanitization in the work environment

• Recruitment of staff – working with head-hunters & agencies• Monitoring sales – service revenue and retail sales on a daily basis• Review salaries and increments• Implement memo’s - exit interviews, peer relationships general salon procedures• Create and implement uniforms for staff• Ensure maintenance of all facilities is carried out • Negotiate Distributors pricing• Assist in Procurement costing• Source new product lines as per Group/Salon standards • Ensure all service menus are up to standard and all pricing is in line with the industry and competitors.• Create service menu recipes • Ensure all treatments and salons are in standard with the UAE regulations• Assist with pre-opening set up of new locations• Perform Quarterly meetings for salon operations and prepare the quarter plan of action• Assist marketing with social media & content• Co-ordinate social media content• Loyalty programs• Recruit staff as per salon requirements – Hairstylists, Nail technicians, front desk and Beauty staff• Develop budgets & ensure that targets are met • Ensure that all candidates have the treatment/product knowledge to perform their job function• Training is done in manicure, pedicure, facials, massage waxing, threading, Enhancements (Silk, Acrylic. Gel), add on signature treatments and all product knowledge to perform treatment• Dealing with complaint handling and relating that to further training• Treatment development and introduction of new products• Create new Training modules• Assist in monthly promotions and that all staff are trained and informed to sell the promotion• Training all staff to up-sell products and treatments• Assess and observe in all Spa’s that standards are upheld• Identifying any training needs and executing the training required• Development of all treatment SOP’s• Ensure therapists are aware and follow SOP’s for sterilization and sanitization in the work environment• Staff responsibility for 250 members

As the Group Training Manager my role consisted of the following activities:• Established the Training Centre for the Group • Ensure all Treatments and Salons are compliant with UAE regulations• Ensure that all candidates have the treatment/product knowledge to perform their job function/s• Training is done in manicure, pedicure, facials, massage waxing, threading, Enhancements (Silk, Acrylic. Gel), add on signature treatments and all product knowledge to perform treatments• Co-ordinate distributor training• Training groups consisting of up to 23 candidates• One on one training for individuals within the group• Dealing with complaint handling and relating that to further training• Treatment development and introduction of new products • Internal Training to the Group• Improve and assist in offering a higher quality service within the Spa’s presently owned by the Group through training• Assist with pre-opening set up of new locations• Improve training material on an ongoing basis• Create new training modules• Assist in monthly promotions and that all staff are trained and informed to sell the promotion• Training all staff to up sell products and treatments• Assess and observe in all Spa’s that standards are upheld• Identify any training needs• Assist operations in identifying any training needs and executing the training needs• Development of all treatment SOP’s• Ensure therapists are aware and follow SOP’s for sterilization and sanitization in the work environment• Create content and power point presentations for training • Source new products for new treatments• Create treatments within the group with the internal distribution company

• Ensure that all candidates have the treatment/ product knowledge to perform their job function• Training is done in manicure, pedicure, facials, massage waxing, threading, Enhancements (Silk, Acrylic. Gel and Bio sculpture), add on signature treatments and all product knowledge to perform treatments• Training groups consisting of 23 candidates• One on one training for individuals within the group• Dealing with complaint handling and relating that to further training• Treatment development and introduction of new products • Internal Training to the Group• Improve and assist in offering a higher quality service within the Spa’s presently owned by the Group through training• Assist with pre opening set up of new locations• Improve training material on an ongoing basis• Create new training modules• Assist in monthly promotions and that all staff are trained and informed to sell the promotion• Training all staff to up sell products and treatments• Assess and observe in all Spa’s that standards are upheld• Identify any training needs• Assist operations in identifying any training needs and executing the training needs• Development of all treatment SOP’s• Ensure therapists are aware and follow SOP’s for sterilization and sanitization in the work environment• Create power point presentations for training

My part time duties as GM of the SensAsia Group of Spa's include Operations, Recruitment, Training, development of Treatment menu's and marketing of the SensAsia brand across the UAE.

• Lecture all Aesthetics in the ITEC, CIBTAC & CIDESCO syllabus• Lecture Spa Management• Setting of mid term exams• Setting of mock exams• Weekly tests in aspects of the Aesthetics syllabus• Lecture all short courses that are on offer within Cleopatra Beauty Institute• Train practical aspects of the Aesthetics syllabus