Igor Zelfon

Igor Zelfon Email and Phone Number

Chief Information Officer @ Digital Health Information
Philadelphia, PA, US
Igor Zelfon's Location
Greater Philadelphia, United States, United States
Igor Zelfon's Contact Details

Igor Zelfon personal email

n/a
About Igor Zelfon

HIGH IMPACT DIGITAL MARKETING PROFESSIONAL with 20+ years of experience in online marketing and E-commerce on both the client and agency sides of the business. Proven track record in implementing data driven marketing by leveraging trends and customer insights. Possess excellent collaboration and client relationship management skills; quickly establishes relationships of trust with internal and external business partners. Strong project management skills; manage initiatives on time and within budget. Possess deep technological knowledge and experience. Marketing Automation Email MarketingSEM (Search Engine Marketing)SEO (Search Engine Optimization)E-Mail MarketingSocial Media MarketingE-Commerce SolutionsPPC (Pay Per Click)Internet Marketing

Igor Zelfon's Current Company Details
Digital Health Information

Digital Health Information

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Chief Information Officer
Philadelphia, PA, US
Igor Zelfon Work Experience Details
  • Digital Health Information
    Chief Information Officer
    Digital Health Information
    Philadelphia, Pa, Us
    View
  • Tpg
    Digital Marketing Manager
    Tpg Apr 2018 - Present
    Philadelphia, Pennsylvania, Us
    View
  • The American Law Institute
    Email Marketing Manager
    The American Law Institute Sep 2015 - Apr 2018
    Philadelphia, Pa, Us
    Responsible for ongoing strategies and implementation of all digital campaigns o Researched, evaluated and lead the integration into Oracle Eloqua. o Received Oracle Eloqua B2B Master Certificationo Maintain, Implement and enforce Eloqua best practices. Ongoing strategy development to drive engagement and revenue and improve overall email marketing effectiveness:o Current customers/ New customer acquisitiono Re-Engagement Campaigns implementation:o Segmentationo Creativeo Deploymento Tracking/Reporting/Analysis Continually monitor deliverability and spam/blacklist services. Strive on improving deliverability across various ISPs. Oversee a team of digital marketers and graphic designers responsible for various digital marketing efforts/channels and creative.o Ensure digital advertising campaigns and social media campaigns and programs are cost-effective and are driving relevant traffic to our website.
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  • Tpg
    Digital Media & Analytics Manager
    Tpg Jul 2014 - May 2015
    Philadelphia, Pennsylvania, Us
    Responsible for coordinating project strategy, design, development, pricing and on-going operations of digital analytics and other code-dependent activities. Collaborated with SME’s and Account Managers to generate innovative digital marketing, digital media, analytics and other code-dependent strategies & deliverables. Developed & tracked budgets, time allocations and expenditures of all digital and code dependent activities with external and internal resources. Actively participated and encouraged revenue growth among current and new agency clients.Also actively participated in client work: Creative: Wireframing (Balsamiq), Sitemaping Development: Web and application development (LAMP, WP, Angular JS) Analytics: Measurement Plans, Site tagging: GTM, Adobe Site Catalyst. Reporting Custom dashboards: GA, Unica, Tableau.  Content Marketing: Content curation, Email Marketing, Email nurturing, Customer Journey Builder.
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  • Athene Annuity & Life Assurance Company
    E-Marketing Manager
    Athene Annuity & Life Assurance Company Jan 2012 - Jun 2014
    Responsible for the strategy and execution of all e-marketing and online campaigns and programs to support business goals and objectives. Prioritize online marketing initiatives based on impact and business needs and the management of all e-marketing programs. Develop plan and execute online marketing campaigns. Manage public facing websites and agent sales portals. Research, recommend, develop and implement web strategies and projects.
  • Global Icon, Inc
    Website Design | Internet Marketing | Seo | Ppc | E-Commerce
    Global Icon, Inc Apr 2003 - Jan 2012
    Huntingdon Valley, Pa, Us
    Website Design & DevelopmentSEO Services (Search Engine Optimization)PPC Services(Pay Per Click)Email MarketingSocial Media BlogsInternet Marketing
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  • Bank Of America
    Senior Web Developer
    Bank Of America Aug 2000 - Aug 2005
    Charlotte, Nc, Us
    Worked on the online banking system for Fleet Credit Card Services and then Bank of America
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  • Fleet Credit Card Services
    Ivr Developer
    Fleet Credit Card Services Aug 2000 - Aug 2003
    Us
    IVR Development
    View
  • Omnicare Clinical Research
    Ivr/Web Developer
    Omnicare Clinical Research Apr 1998 - Aug 2000
    Slough, Berkshire Sl1 4Aa, Gb
    View

Igor Zelfon Skills

Seo Social Media Marketing Online Marketing Ppc E Commerce Email Marketing Sem Web Design Marketing Web Marketing Blogging New Business Development Lead Generation Online Advertising Sales Management Web Analytics Wordpress Search Engine Optimization Marketing Automation Oracle Eloqua Eloqua

Igor Zelfon Education Details

  • Temple University
    Temple University
    Mis
  • Temple University
    Temple University
    Computer Science

Frequently Asked Questions about Igor Zelfon

What company does Igor Zelfon work for?

Igor Zelfon works for Digital Health Information

What is Igor Zelfon's role at the current company?

Igor Zelfon's current role is Chief Information Officer.

What is Igor Zelfon's email address?

Igor Zelfon's email address is ig****@****ity.com

What is Igor Zelfon's direct phone number?

Igor Zelfon's direct phone number is +121524*****

What schools did Igor Zelfon attend?

Igor Zelfon attended Temple University, Temple University.

What are some of Igor Zelfon's interests?

Igor Zelfon has interest in Web Design And Development, Sem, Green Energy, Internet Marketing.

What skills is Igor Zelfon known for?

Igor Zelfon has skills like Seo, Social Media Marketing, Online Marketing, Ppc, E Commerce, Email Marketing, Sem, Web Design, Marketing, Web Marketing, Blogging, New Business Development.

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