- Manage day-to-day operations and support team decision-making processes.- Oversee client project management, ensuring timely delivery and quality standards.- Handle crisis situations, implementing solutions to mitigate risks and maintain business continuity.- Lead and build a team for an in-house travel blog startup focused on Saudi Arabia.- Develop brand strategy and brand guidelines, aligning with business objectives.- Hire and onboard key talent for the travel blog, fostering a strong, creative team.- Lead in-house teams in the execution of marketing, Manage day-to-day operations and support team decision-making processes.- Collaborate with website development teams for the design, functionality, and testing of the website.

Soul of Saudi is a travel blog focused on promoting tourism and enhancing the image of Saudi Arabia by highlighting its culture, attractions, and unique experiences.𝐁𝐫𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:- Built the brand from scratch, crafting a distinctive brand strategy aligned with market trends and audience insights.- Conducted comprehensive market and competitive analysis to position Soul of Saudi effectively within the travel and tourism space.- Collaborated with designers to develop a unique and compelling brand identity that resonates with our mission and vision.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬:- Lead and manage a diverse team of 5, including 2 marketers, 1 local insights manager, and 2 copywriters, ensuring smooth operations and synergy across all functions.- Provide day-to-day leadership and guidance to team members, driving high performance and delivering on key objectives.- Manage cross-functional deliverables to ensure timely execution of tasks and readiness for launch.𝐖𝐞𝐛𝐬𝐢𝐭𝐞 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:- Spearhead website development by leading external partner agencies, ensuring the website is built from the ground up to meet project goals and user needs.- Collaborate with the marketing team to develop comprehensive content and SEO strategies, laying the foundation for impactful content creation.𝐋𝐚𝐮𝐧𝐜𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧:- Develop and implement the brand’s launch strategy, ensuring maximum visibility and engagement at launch.- Design the business model and monetization strategies to ensure long-term growth and profitability.𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:- Liaise with internal teams, external partners, and stakeholders to ensure seamless collaboration and project progress.

Responsible for managing and handling all campaigns and communication for the following brands:1. Indus Motor Company2. UBL3. Dabur4. 5th Pillar 5. CSPL (Hero & Bouncer)6. Sanofi (Hoechst)• Liaising with, and acting as the key point of contact between the clients and the advertising agency by maintaining seamless communication.• Meeting and communicating with the clients to discuss and identify advertising requirements.• Working with the advertising agency teams to diversify campaigns and collaterals that meet the client's requirements.• Collaborating and working closely with the media, creative, and research teams, assisting with the formulation of marketing campaigns.• Preparing and presenting comprehensive reports and competition scans to the clients.• Presenting creative work to clients for approval and modification, handling budgets, managing campaign costs, and invoicing clients.

• Managing a varied clientele of Middle Eastern brands, including Fortune 500 companies.• Ensuring smooth client correspondence through emails and meetings.• Creating & designing business proposals, client questionnaires, briefs, and social media posts on Canva.• Working on social media content calendars for our in-house brands.• Editing, proofreading, and finalizing the copy.• Responsible for research + benchmarking.• Collaboration between freelancers, copywriters, and clients.• Training new interns/employees and helping them reach their utmost potential for optimal productivity.• Taking initiatives, identifying potential business & working on plans to attract new market segments.• Preparing performance reports for the founders.• Auditing and enhancing our website's SEO for better targeting and generating organic leads.• Writing and designing the presentations and pitch decks for client meetings.