Media partnering the biggest category of Unilever Pakistan - Beauty & WellbeingMulti-media strategic planning (Traditional & Digital)Data driven marketingFinancial media management and media audit custodianMedia and cross function reporting & analysisE-commerce & Q-commerce media lead for UnileverCrafting strategic JBPs with traditional and digital players locally & internationally

Hybrid Media PlanningDigital Marketing Fundamentals

Building a marketing mix and channel strategy, to create and maintain a calendar of a cross-channel marketing campaigns (ATL & BTL).Liaise with local Marketing Leadership & Company Management to agree on upcoming plans and recommend budget requirements to drive needed growth.Reporting campaign performance, consolidate learnings and share knowledge across departments and local & regional teamsCollaborate with local & regional campaigns teams, regional & central (Delivery Hero) media teams and cross-department to improve the efficiency and effectiveness of campaignsIdentifying, KPIs setting, monitoring and management for ATL & BTL agencies/vendors for driving growthCross collaborations with external brands for partnerships(panda ads)

Strategic Marketing

Planning and Strategy Lead | National Foods Pakistan- Pakistan's first ever Google Data Studio Dashboard created for real-time digital reporting.- Strategizing & execution of National Ketchup Factory.- Pakistan's only FMCG e-commerce portal MadeEasy E-Shop.- International Division media management.

GroupM ESP, the second highest revenue generating department.Responsible for:- Strategic Planning - Creating a 360 solution for brands that encompasses from debriefing the brand brief to its final execution- Talent Management - Contracting talent for different projects- Production - Managing production from scripting to the final edit- Content Planning - Creating hybrid content for brands

Leading Unilever's biggest category; Haircare- Deployed and executed Pakistan's First Ever Social Listening (The Loop Room) across all platforms i.e Twitter,Instagram & Native Publishers- Creating hybrid media solutions for Unilever: DBI (Digital Brand Integrations) & Cross Media Studies (Admix, Google Brand Survey, Cross Media Study - Facebook)- Providing expert insight into media vernaculars on the creative side: DCO campaigns, Rich Media Executions, Trigger based advertisements to enrich the experience of the consumer - Spearheaded Unilever's Data Driven Marketing (DDM) framework to create audience clusters for both TV & Digital- Negotiate industry first innovations & products with Google,Facebook and other international & local vendors - Budget development and deployment of yearly and campaign wise investment - Managing reach and frequency guidelines to maintain media efficacy- Managing Client-Agency relationship- Preparing Client Media Campaigns based on media briefs- Pre Evaluation and Post Analysis of Media Plan- Preparation of Annual Brand Plans for media

Management Functions- Liaison with Media Manager, Brand Managers and Channels to ensure synergy in media executions.- Co coordinating within inter office entities including Media Buyers, Finance and Senior Planners to ensure smooth work flow.Media Planning Functions- Preparing Client Media Campaigns based on media briefs.- Development of Media Layouts, across channel mix.- Pre Evaluation and Post Analysis of Media Plan.- Spot Planning and Media Releases of Campaigns.Media Research Functions- Rating Trend analysis using Kantar Media.- Media Consumption Patterns for key period such as Elections & Sporting Events, to identify optimal media strategies for future events.- Air Time Clutter measurements across channels.Major Client :-Reckitt BenckiserMinor Clients :-Ismail Industries -United Bank Limited -Daraz.pk -World Lung Organisation (Australia)

Monitoring and reporting progress of all activities carried out by FM 106.2.Assisting senior management with the execution of plans.Preparing proposals for FM 106.2.Assisting with integration and plan executions for the past 6 months.Coordinating with clients, agencies and direct clients both, for keeping a look over the business.Responsible for offering value additions against the Release orders.

External Audit in cooperation with EnYConsolidating the financial statements for the year end 2015Reconciliation of taxesLearning of internal software(Oracle) used by the companyComputing the current year cost sheets

Overview of the operations of channel.Management of receivables along with the tax management.Preparation of weekly performance report in comparison to other news channels in industry.

Activation and management of Below the Line (BTL) campaign for the product UBL Wiz Cards in different universities of Karachi.Launching of UBL Ramzan(2014) campaign across different super marts of Pakistan.Coordinating with the UBL staff across Pakistan for maintaining a coordination between the head office and branches.

Worked as a call center agent and job responsibility was to collection of payments from different company which are situated in United States of America.