Izra Ferrasta Email and Phone Number
I am Izra, fueled by a passion for merging data-driven insights with creative marketing strategies, I specialize in crafting digital campaigns that not only engage but also deliver measurable outcomes. At MULA Indonesia, I leveraged Google Ads and Meta to generate hundreds of high-quality leads, achieving an impressive 30% conversion rate within my first six months. My proactive mindset and a keen eye for detail allow me to anticipate challenges and devise innovative solutions, ensuring projects are on course. To strengthen my expertise in Digital Marketing, I completed the Full Stack Digital Marketing program at RevoU, where I gained hands-on experience in key areas such as performance marketing, SEO, content strategy, analytics, and social media management.. With my strong communication and collaboration skills, I consistently align teams and drive initiatives to success. Whether it’s strategic planning or hands-on execution, I am committed to delivering impactful results that make a difference.
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Digital Marketing SpecialistMula IndonesiaJakarta, Indonesia
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Digital Marketing SpecialistMula Indonesia Feb 2024 - PresentCilandak, Jakarta Raya, Indonesia- Developed and executed digital marketing strategies that generated 123 leads and achieved a return on ad spend (ROAS) of 1.71 within one month using Google Ads, directly supporting other divisions in meeting sales targets.- Designed and implemented a comprehensive social media strategy, producing 28-84 pieces of content monthly, which contributed to a 5% growth in social media engagement over three months, enhancing brand visibility and awareness.- Developed and executed a push strategy through META Ads, generating 752 active leads within 8 days using a limited ad budget, effectively supporting the company's future sales prospecting efforts.- Organized and aligned team efforts to achieve 80-94.4% on KPIs and ensured 100% adherence to submission deadlines, markedly improving overall team productivity. -
Social Media SpecialistKlinik Hang Lekiu Aug 2018 - Aug 2023Kebayoran Baru, Jakarta Raya, Indonesia- Spearheaded the creation of the brand’s social media strategy from the ground up, achieving a consistent output of 30 pieces of high-quality content monthly and boosting the engagement rate to 100% within months.- Cultivated partnerships with key opinion leaders (KOLs) that generated 10-25 leads per campaign, achieving a 50% conversion rate from inquiries to sales, thus significantly enhancing brand awareness.- Organized and directed photoshoots for 15 successful product launches, elevating brand visibility and contributing to increased customer interest and sales through compelling promotional materials.- Conducted comprehensive market research to anticipate consumer behavior and needs, allowing tailored campaigns that directly contributed to the company’s sales objectives.
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Production EditorUdemy Sep 2019 - Feb 2020Indonesia- Maintaining timeline of submission and quality check to match the standard.- Organizing the footage taken and arranging individual shots into one continuous sequence.- Coordinating with videographers about which shots to use and the order in which to place forthe final product.- Approach and research potential KOL candidates.- Negotiating and familiarize KOL to match the company’s guidelines, policies and procedures.- Ensuring a smooth communication between company and clients.- Responsible for end to end process of production. -
Visual Merchandising & Merchandiser PlannerTaman Safari Indonesia Dec 2018 - Dec 2019Indonesia -
Marketing ExecutiveMookie Feb 2018 - Aug 2018IndonesiaManaging partnership with media, e-commerce and events to ensure the growth of company’s sales and brand awareness. Approach and research potential new events, marketplace and e-commerce to collaborate with. -
Customer Success Lead & Customer Service RepresentationKorean Air Group Aug 2016 - Aug 2017MalaysiaEnsuring the team to understand the customer service goals and increase customer satisfaction,reduce customer churn and attain new customers by still perfectly following the company’s communication guidelines, policies and procedures. Assist customers in placing orders, fulfilling refunds and handling exchange. -
Featured/Fashion Writer & Stylist AssistantFimela.Com Apr 2015 - Jul 2015IndonesiaFinal Year Internship Program
Izra Ferrasta Education Details
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Fashion & Retailing -
Mentari Intercultural School JakartaHigh School
Frequently Asked Questions about Izra Ferrasta
What company does Izra Ferrasta work for?
Izra Ferrasta works for Mula Indonesia
What is Izra Ferrasta's role at the current company?
Izra Ferrasta's current role is Digital Marketing Specialist.
What schools did Izra Ferrasta attend?
Izra Ferrasta attended Universiti Teknologi Kreatif Limkokwing, Mentari Intercultural School Jakarta.
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