Izra Ferrasta Email & Phone Number

Jakarta, Indonesia

Cilandak, Jakarta Raya, Indonesia

- Developed and executed digital marketing strategies that generated 123 leads and achieved a return on ad spend (ROAS) of 1.71 within one month using Google Ads, directly supporting other divisions in meeting sales targets.- Designed and implemented a comprehensive social media strategy, producing 28-84 pieces of content monthly, which contributed to a 5% growth in social media engagement over three months, enhancing brand visibility and awareness.- Developed and executed a push strategy through META Ads, generating 752 active leads within 8 days using a limited ad budget, effectively supporting the company's future sales prospecting efforts.- Organized and aligned team efforts to achieve 80-94.4% on KPIs and ensured 100% adherence to submission deadlines, markedly improving overall team productivity.

Kebayoran Baru, Jakarta Raya, Indonesia

- Spearheaded the creation of the brand’s social media strategy from the ground up, achieving a consistent output of 30 pieces of high-quality content monthly and boosting the engagement rate to 100% within months.- Cultivated partnerships with key opinion leaders (KOLs) that generated 10-25 leads per campaign, achieving a 50% conversion rate from inquiries to sales, thus significantly enhancing brand awareness.- Organized and directed photoshoots for 15 successful product launches, elevating brand visibility and contributing to increased customer interest and sales through compelling promotional materials.- Conducted comprehensive market research to anticipate consumer behavior and needs, allowing tailored campaigns that directly contributed to the company’s sales objectives.

Indonesia

- Maintaining timeline of submission and quality check to match the standard.- Organizing the footage taken and arranging individual shots into one continuous sequence.- Coordinating with videographers about which shots to use and the order in which to place forthe final product.- Approach and research potential KOL candidates.- Negotiating and familiarize KOL to match the company’s guidelines, policies and procedures.- Ensuring a smooth communication between company and clients.- Responsible for end to end process of production.

Indonesia

Indonesia

Managing partnership with media, e-commerce and events to ensure the growth of company’s sales and brand awareness. Approach and research potential new events, marketplace and e-commerce to collaborate with.

Malaysia

Ensuring the team to understand the customer service goals and increase customer satisfaction,reduce customer churn and attain new customers by still perfectly following the company’s communication guidelines, policies and procedures. Assist customers in placing orders, fulfilling refunds and handling exchange.

Indonesia

Final Year Internship Program

Sarjana, Fashion & Retailing

Activities and Societies: Merah Putih Club 2015, Malaysian Fashion Week 2015

High School

Activities and Societies: President of the Student Council