AsmaraKu is a leading Indonesian e-commerce platform offering a wide range of romantic products.In my role, I work closely with the Marketing Lead to drive our digital marketing efforts across various channels. My primary responsibilities include:• E-commerce Oversight: Manage the Shopify platform to enhance the shopping experience for our customers.• Digital Advertising Management: Lead the strategy and execution of campaigns across Meta Ads, Google Ads, and Marketplace Ads (Shopee & Tokopedia).• SEO Strategy Implementation: Enhance our online presence through effective SEO practices, driving organic traffic to our site.• Campaign Development: Design and implement innovative strategies for paid advertising channels to maximize performance.• Performance Analysis: Conduct in-depth campaign data analysis to identify improvement opportunities and optimize conversion rates.• Brand-Specific Advertising: Manage Marketplace Ads for five brands, tailoring strategies to meet each brand's unique goals.• Creative Strategy Recommendations: Propose and implement creative solutions to push KPIs beyond expectations.• Collaborative Execution: Support the team in executing, monitoring, and reporting on growth initiatives, ensuring alignment with overall marketing objectives.• App Marketing Strategy: Develop and execute marketing strategies for our mobile app, focusing on user acquisition, engagement, and retention to drive downloads and in-app purchases.• CRM Management: Execute WhatsApp and Email blast campaigns to engage customers, promote products, and drive sales.• Data Cleanup and Management: Conduct regular data cleanup and management to ensure accurate customer records, enabling effective segmentation and targeted marketing efforts.

Kanara ID is a fashion brand within the accessory realm, specializing in women's bags, wallets, and a plethora of other stylish accessories.• Develop effective strategies and manage campaigns on platforms like Facebook Ads and Shopee Ads.• Analyzing campaign data to enhance efficiency and improve conversion rates.• Achievement Result: Generate 12x ROAS on Shopee Ads • Achievement Result: Generate 7x ROAS on CPAS.

Hyppe is an Indonesian social media platform. Hyppe is designed to be a platform for content creators in Indonesia to share their ideas and monetize their content.• Understanding the competitors, market, user problems, customer requirements, and market trends.• Collect and analyze data and create reports to help assess the right moves to capture the target market.• Test, manage, and optimize marketing tactics for user acquisition and Conversion Rate Optimization.• Prepare campaign performance evaluation by learning to understand different marketing metrics from Google Analytics and various ad platforms such as Meta Ads, TikTok Ads, and Apple Search Ads.• Pushing the boundaries and recommending creative ideas on how to grow KPIs.• Assist the team in executing, monitoring, and reporting the growth initiatives.• Work closely with the KOL & Community, Graphic Design, and Customer Experience.• Achievement Result: Generate lowest Cost Per Install $0.37.• Achievement Result: Decreasing the Average Cost Per Installation by 70% from $3,21 to $0,94.• Achievement Result: Create a high-level view of the business operations that allowed for a quick review of growth efforts. I proceeded to collect data and build a dashboard using Google Data Studio. • Achievement Result: I conducted interviews with four users, developed a User Survey Satisfaction & Interview Report, and crafted User Personas based on the findings.

Fine Creative Agency is a digital agency specializing in working with Micro, Small, and Medium Enterprises (MSMEs) to enhance the top and middle funnel of marketing.• Handling around 10-15 clients for branding advertising. • Do market research to understand the target audience, industry trends, and consumer behaviour.• Assist in media plans to promote clients' products or services.• Support managing the advertising campaign budget and ensuring spending stays within the set plan.• Monitoring ads performance day to day.• Analyze the performance of advertising campaigns to evaluate the results and provide recommendations for future improvements.• Brainstorming with other divisions, such as marketing strategists, content production, and graphic designers.

• Provides excellent customer service, answers questions, and resolves any issues or complaints.• Collaborates with team members to ensure smooth operations and a positive work environment.• Works efficiently in a fast-paced environment while maintaining attention to detail.• Handles cash transactions and operates the point-of-sale system accurately

• Assists customers in choosing and using products.• Offers troubleshooting support.• Provides exceptional customer service.• Educates customers about available options.