Izzat began his career working in a Corporate Advisory firm working on Mergers and Acquisition and Corporate Restructuring projects. He then managed the Corporate Planning Division in a tourism organisation. Izzat worked closely with some of the major airlines in Asia Pacific for some of the marketing and branding projects.He also managed the Business Advisory Division in a Government-Linked Company. His last post before he began his venture, he worked in a Media Research company providing consulting services to assist clients to improve their Public Relations strategies. He was also interviewed by a major Malaysian newspaper on his views on the use of Social Media in the modern world of business.