- Developing a Gen-Z focused vertical for Betches- Producing & sourcing content for the vertical- Creating content strategies for Gen-Z focused social moments across all Betches verticals.

Producing videos promoting and reviewing products found on Thingtesting's website for Thingtesting social.

-Producing designed shareable assets for Cat Person's social-Brainstorming & pitching longer-term social strategies-Coordinating influencer collaborations for organic and paid social advertising -Identifying social trends that can be utilized in brand-focused content-Assembling videos for organic social featuring trending audio-Developing social media posts and initiatives

-Own BARK, BARK Food, and BARK Bright channel strategies, voice, & visuals -Supervise and manage Social Team Content Associate-Spearhead BARK Food organic social rebranding through asset design, content creation, and influencer partnerships-Build out BARK Food organic product marketing process from scratch with graphics, UGC, and IG shop integration to drive sales & subscriptions-Key liaison to licensing & retail team for creating in-house assets and videos for multiple digital touchpoints, including external retail partner social pages.-Develop & repackage big social marketing moments for paid social, growth marketing, and public relations teams -Maintain budget for BARK Bright, BARK, and BARK Food marketing events & social collaborations-Collaborate with team leaders to align organic social assets with press, growth, and creative team initiatives-Develop marketing campaigns from conception to execution, including creative briefs, timelines, documents, and reports, and present final metric analytics to stakeholders-Source, hire, and manage freelance creatives and influencers as needed for campaigns-Work with influencers and contract creatives to create deliverables fit for organic and paid campaigns on time and in budget-Leverage BARK Food organic social product launch metrics to stakeholders to test new content types on BARK’s larger brand accounts-Spearheaded Shop integration & partnerships on Instagram; designed IG Shop for BARK Food-Grew core accounts by 161 K followers & increased engagement by 582%-Managed community for BARK, BARK Bright, and BARK Food channels

-Video-edit, design, and write copy for multi-platform posts for @Bark, @Bark.Food, @Bark.Bright, & @Dogs-Collaborate with contract influencers to create UGC content with BARK products that performed above engagement goals. -Generate strategies that integrated product & growth team goals into product and GWP pushes on organic-Source, hire, and manage freelance creatives and influencers as needed for campaigns-Work with influencers and contract creatives to create deliverables fit for organic and paid campaigns on time and in budget-Collaborate on & repackage marketing moments for paid social, growth, and creative teams-Lead communication between paid social, growth, and creative teams to align assets & copy across channels

-Create original Instagram stories and tweets on topical issues with interactive content that has engaged 70,000+ Betches followers and drawn new viewers to Betches Sup's platform-Producing viral Tik Tok audio that saw 3.2+ million views at 16,500 re-uses-Integrating social analytics into social media content-Live-tweeting political events as needed -Creating assets & copy for paid social initiatives-Assist in coordinating and creating deliverables for paid social partnerships -Sourcing potential partner brands & performing outreach as needed-Community management on social channels as needed-Copy-Editing Betches Sup's daily newsletter-Producing clips, animated graphics, and copy to promote the Betches Sup Podcast-Crafting an editorial piece for the Betches Sup Website

-Spearhead the concept of MidWave, a multimedia website that celebrates the irony and beauty of pop culture, art, and lifestyle trends-Devise the magazine branding, marketing approach, voice, and website with a group of fellow Barnard and Columbia students-Strategy grew Twitter by 50% and Instagram by 30% in two months-Currently leading website redesign.

Summer 2020 product and brand development intern for launching The Real Aless, a digital creative writing resource under All-Creator's Studio. As a brand development intern, I acted as a liaison between all other departments. Responsibilities included: -Assisting the head of the products team-Developing a unique brand voice and uniform outreach that integrated SEOs into all branded content-Strategizing & coordinating their social media calendar-Creating and producing online course content

Wrote Validated Independent News story that appeared in Project Censored’s Censored 2019 book, a published collection of the most censored news stories of 2017-18. Contributing writer and section co-editor for the Junk Food News chapter of Censored 2019, Censored 2020, and Censored 2021. Two-time guest radio panelist for the Project Censored Radio Show on KPFA. Member of the planning committee and PR representative for Project Censored's Summit 2.0 Planning Board.

Revolution 9 is a Fairfax retail setting with clothing, home, and art supplies, vivarium, and book shop. Community host for after school workshops and summer camps. Regularly arranged displays in windows and in-store. Checked in and priced items. Responded and solved customer complaints and supplier inquiries. Managed and updated all social media (Instagram, Facebook). Helped buyer select newest merchandise. Routinely cared for and cleaned all back room animals. Worked part time from 2015 to fall 2017, and then summer and winter breaks 2018-2019.

Revolution 9 is a Fairfax retail setting with clothing, home, and art supplies, vivarium, and book shop. Community host for after school workshops and summer camps. Worked with retail suppliers and buyer to include the newest merchandise. Supervised employee responsibilities and Intern schedules. Coordinated summer art show sales. Scheduled summer camp counselors. Managed budget for supplies.