Equally at home in an Excel sheet of emotional analytics data and a creative ideation session, I help organisations create culture, influence behaviour, and change attitudes while working on some of the world's most important and pressing challenges. Focusing on the psychological impact of communication and the environments within which it is consumed. Over the last decade and a half, I've sat somewhere between creative, strategist and technologist and covered everything from video production to PR, behavioural change to brand strategy and global content planning to the metaverse.I currently work as the Strategy Director for Europe for M&C Saatchi World Services.Previously, I've been Creative Innovation Director for Drum, run Weber Shandwick's Australian digital offering and set up CMG's Australian digital studio.With a passion for all things comms, I have spoken at conferences in London and Sydney on a number of topics including the future of entertainment, AI & creativity, diversity, equity & inclusion, trans rights and virtual environments. I have also been published in a number of blogs and news sources.