Leading & inspiring the Sales & Marketing teams to commercial growth.

Your partner in Transformations through strategy & business development, technology & data development, communication & change management.

Pushing the successful innovative online investment platform Re=Bel from Belfius to further growth.

Turning the new digital banking experience that is born from the partnership between Belfius (bank) & Proximus (telco) into a success.Responsibilities:- build & coach the team- guarantee a successful launch- Define the long term strategy- Design an offer that helps people & companies to live a more sustainable life- design a relevant development roadmap for the future supported by a solid technology- guarantee a frictionless customer experience - manage the partnership- run the day to day operations More info: check out www.banx.be

Leading a Centre of Expertise (17 FTE) with the mission to be a conversation starter and sparring partner for strategic and tactical decisions. We are experts in developing customer insights & revenue generation insights in order to find the right balance between customer appetite and company profitability.In our upgraded Agile organization our department gives inspiration & recommendations for business growth towards all strategy teams, all product tribes, all channel tribes and all non-tribe teams (like Go2Market, communication & sales).The departement activities includes- customer data analysis- market research & customer validation- benchmarking & competition watch- trend detection & trend watching- business case design- pricing strategy & tactics- Revenue growth projectionsThe role is part of the Agile Leadership and reports to the company’s Executive Committee.

Managing the External & Internal communication department with 5 senior direct reports and a total of almost 100 professional team members responsible for: - Planning, developing, implementing and overseeing all customer and internal communications (3.5m customers/ 10k employees)- Developing content marketing strategies- Growing audience and increase engagement across all digital channels - Reviewing marketing content to ensure consistency of tone of voice and style across all channels- Evaluating performance of all communication channels

Managing the Marketing, Communication an Digital team (25 fte's) that is responsible for customer strategy, data analytics, segment marketing, marketing communication(branding, advertising & campaigns), corporate communication (press, PR, internal communication), digital marketing, CRM, sponsoring, events, distribution activation and sales support. Reporting to the Management Team (Chief Commercial Officer).

Board member: supervision on budget, policy and vision.

Staff function reporting to the CEO and Deputy CEO Continental Europe of the Ageas Group. Acting as a Business Development consultant for the countries in Continental Europe and assure best practice sharing during different missions in these countries (Portugal, Italy, Turkey, France, Luxemburg). Main missions I concluded are:Staff function reporting to the Chief Sales Officer of our Joint Venture Cargeas Assicurazioni in Italy- Setup Commercial Intelligence infrastructure (datamart, dasboards,...)- Setup Commercial Data Analytics team- Define business potential and Customer Strategy- Deliver recommendations for marketing campaignsRebranding of Axa Portugal to Ageas Seguros after the aquisition by the Ageas Group including- Project Management- Visual identity- Communication Plan (internal & external)- Advertising campaign- Rebranding implementation (including branches, POS materials, corporate office, launch event,...)Regional Lead Continental Europe Data Analytics- SPOC Knowledge Transfer for all Data Analytics projects within Continental Europe- Representative Continental Europe in Ageas Data Analytics centre of Expertize Thought Leadership Board

Managing a team (14 FTE's) that is responsible for collecting and sharing all information (Industry insights, Market insights, Customer Portfolio insights, Sales performance) needed to enforce and further develop a customer centric marketing approach.The team scope spans Marketing Research, Customer Intelligence, Campaign Management & CRM, Retention, Data Mining and Sales Performance. The key challenge is to manage Big Data, to use in depth analysis to translate data into information and deliver recommendations for business development and growth.

Dealing with all matters of internal communication throughout the worldwide group including the strategy, the sharing of best practices and the organization of corporate events.

Board member: supervision on budget, policy and vision.

Political mandate. Develop general policy, set out strategic guidelines and take individual decisions in matters of social welfare. Apart from the general counsil, I participate in specific committees like social service, service flats, local service centers.

- Analyse and understand retail save&invest consumers- Combine these insights with business performance and objectives - Develop suitable concepts & value propositions- Determine product offer, service level and go to market strategy.

Responsible for client service and business development of a dedicated client portfolio (including the prospection of new clients) by offering communication strategy, concepts & executions.

Brand Management: responsible for marketing, communication and P&L of the "TUC"-brand in Belgium.

Coordinating the communication of marketing campaigns Save & Invest of Fortis Retail Banking Belgium: briefing, development, roll out & evaluation. This scope included the definition of the Communication mix over all different touch points: advertising ( print, TV, radio), POS materials, below the line campaign and mailings, sponsoring,...

18 months Programme for High Potential Young Graduates- Marketing Communication Manager Fortis Retail Banking Belgium- Junior Press Officer Fortis - Programme Manager Communication Fortis Consumer Finance Germany- Credit Analyst Fortis Commercial Banking Belgium- Project Manager local Branch Fortis Retail Banking Belgium