Overseeing the marketing and brand activity across Decorex, kbb Birmingham and the Seatrade Cruise portfolio.

Overseeing the marketing strategy and campaigns for Decorex, kbb Birmingham and the Tissue World Portfolio. My key responsibilities include: - Strategic Marketing Leadership: Crafting and directing innovative marketing strategies.- Campaign Management: Orchestrating end-to-end, data-driven marketing campaigns.- Data-Driven Insights: Leveraging data to optimize campaign effectiveness.- Stakeholder Management: Building and maintaining effective relationships with stakeholders.- Team Leadership: Guiding and empowering a talented team.- Budget Oversight: Maximizing ROI through budget management.- Cross-Functional Collaboration: Collaborating effectively across diverse teams.

Managing the marketing for exhibitions within the Design Portfolio, currently including Decorex and kbb Birmingham, having previously included Designscape and Sleep & Eat. My key responsibilities include: - Developing and implementing omnichannel marketing plans which deliver on the long term strategy of our events- Managing and executing marketing campaigns with the purpose of driving visitors to our exhibitions, and supporting our sales teams to book exhibitors - Working closely with our Digital Marketing team to develop digital activity in line with our goals, and to ensure our overarching objectives are being worked towards across our digital channels- Analysing and reporting on campaign activity with a view to enhance activity that is helping us to deliver our goals, and minimising activity that isn't working for us- Working closely with externaly agencies (predominantly PR, Creative and Paid-For Advertising) to deliver our strategic and tactical event goals - Managing a Content Marketing Executive and supporting her to deliver each brands' content strategy, and to support her in delivering on partnership agreements - Managing all marketing spend in our event budgets- Supporting our Event Manager to develop and launch virtual platforms in line with our brand identity

- Marketing Tissue World - a portfolio of Tissue Manufacturing events to a global audience- Working across multiple different channels to maximize communications- Using data analysis to identify ways to improve marketing, or to track performance of our campaigns

Travel Demand Management (TDM) is part of the wider customer marketing directorate. My key responsibilities are: - Managing and delivering communications strategies and campaigns to minimise customer disruption- Managing stakeholder engagement projects which focus on businesses implementing tried and tested initiatives to encourage mode shift from cars to public transport/walking/cycling- Working with academic partners to gauge insights on last-mile initiatives

Throughout the two year graduate scheme at TfL I will gain experience in a number of different areas under the Customers, Communications and Technology remit. Below are the placements I have undertaken so far, and my key achievements in each.Marketing Operations - Sept 2016 -Feb 2017- Managing an interim marketing campaign, liaising with TfL's advertising and media agencies on a regular basis to ensure the correct ads were placed in prime locations- Managing the marketing materials for various consultations, including the Crossrail 2 consultation- Managing the media plan from TfL's perspective for the 'Major Improvements Plan' campaign- Playing an active role on the accessibility integrated team Employee Communications and Engagement - Feb 2017-May 2017- Writing articles for the TfL intranet, to be seen by up to 30,000 members of staff - Assisting in the planning and execution of internal events - Creating engaging content to convey information across the business Press Office (Rail Desk) - May 2017 - October 2017- Managing the press for the 'DLR 30th birthday' campaign, for which I won an internal award for my enthusiasm - Assisting on the press for the Elizabeth line train launch, finding and collating key facts on the new Elizabeth line stations so the wider team can benefit - Organising interviews and filming with key media outlets and photographersCommercial Development - October 2017-January 2018- Setting up initial engagement meetings between specific London Boroughs and the Commercial Development leadership- Completing political audits for sites TfL may wish to develop on - Researching various advertising policies to ensure TfL is up to date with topical issues Travel Demand Management - January - May 2018- Working on and managing the internal resilience training programme - Leading and assisting on travel advice on short term, unplanned incidents - such as strikes or adverse weather Customer Information - May 2018 - August 2018

- Assisting with the manipulation and localisation of hard copy advertising for the EMEA market, including brochures, flyers and posters- Suggesting ideas on the layout/colour scheme of the said products - Creating and localising online banners using Flash- Working as part of the MarCom team to ensure the smooth running of campaigns and projects- Using InDesign, Photoshop and Illustrator to create hard copy adverts- Assisting in the re-branding of literature from Agilent to Keysight in a variety of languages, corresponding with local marcom's across Europe to ensure the literature has been re-branded properly- Formatting press releases and distributing them appropriately across the EMEA region