Joseph Cochran Email & Phone Number

Develop and execute end-to-end demand generation campaigns aligned with business goalsand target audience.Utilize digital marketing channels, including email, social media, paid advertising, webinar, andcontent marketing to drive lead generation.Use data and analytics to measure, report, and improve the performance of demand generationefforts.Collaborate with Product, Customer Success, Sales, and Marking to create cohesive demandgeneration efforts.Create and manage demand generation budgets and forecasts.Measure and report on the success of demand generation campaigns.Provide training and support to team members on demand generation best practices and tools.

Owned execution of demand generation and growth marketing effortsOptimized B2B lead-gen campaigns w/ new reporting, automation, and A/B testing processes, achieving more scalable martech operationsDirected solution architecture overhaulEstablished dynamic, engagement-based lead scoring segmentation, delivering customer journey insight and more targeted, data-driven ad-spend strategyConceptualized and developed programmatic performance dashboards for evergreen and seasonal digital campaigns

Decisively grew MRR, resulting in a 620% increase over 36 monthsTransformed MVP into industry-leading chiropractic marketing solution, growing subscriptions over 1300%Led development and launch of eCommerce platform, growing ARPU over 15%Led deployment of feature upgrades to products and systems UI, optimizing conversion rate and UXImplemented mind map program to guide prospect-to-customer lifecycle, increasing average LTVManaged reporting dashboards, effectively communicating technical data to non-technical audiences

Developed, tested, and deployed intricate digital marketing campaigns using various CRM systemsEstablished subscriber segmentation using data-analysis, achieving target ICA marketing capabilitiesStrategized and built effective asset delivery automation, adding business value and fulfillment flexibilityImplemented A/B testing throughout user journeys, improving campaign KPIs across systemsDrove DevOps toward meeting and maintaining GDPR (2016) and CCPA (2018) complianceEnsured accountable fulfillment of deliverables through appropriately customized SaaS solutions

Forest, Virginia, United States

Created and maintained comprehensive documentation and SOPs, increasing operational awarenessEstimated project budgets and set task objectives/milestones, enhancing critical path and hitting deadlinesPerformed requirements analysis and communicated needs to stakeholders, guiding strategic directionAnalyzed security vulnerabilities and articulated findings to key executive, contractor, and vendor teamsCoordinated resource availability across all organizational levels, optimizing asset effectivenessDirected simultaneous teams toward integrated system goals, ensuring timeline and quality standards

Forest, Virginia, United States

Supported dev and executive teams by tracking progress, analyzing risks, QA testing, and reportingFostered existing client and vendor relationships through consistent communication and reportingManaged small to medium sized development projects, assisting Senior Managers in oversight and testingCoordinated project files such as SOW, change requests, stakeholder matrix, project charter