Joseph Cochran is a Demand Generation Director @ Relish at RELISH. Colleagues describe him as "I had the pleasure of working closely with Joseph on various marketing initiatives, and I wholeheartedly recommend him for his exceptional skills and dedication in the field of martech management. Joseph is a seasoned professional with a profound knowledge of martech and a strong commitment to leveraging automation for optimizing sales and marketing processes. His expertise extends to marketing operations, where he has demonstrated a keen understanding of frameworks and solutions that drive success. One of Joseph's standout strengths lies in his extensive experience with CRM systems. He excels in integrating a plethora of third-party platforms seamlessly, expanding upon and optimizing native functionality. This ability has consistently contributed to the success of our projects, showcasing his technical prowess and strategic mindset. Joseph is deeply involved in data analytics, showcasing his commitment to understanding and improving key performance indicators (KPIs). His daily involvement in dashboard establishment, maintenance, and adoption reflects his dedication to data-driven decision-making, a quality that greatly benefits any team or project he's involved in. Beyond his technical acumen, Joseph brings invaluable soft skills to the table. His leadership within the team is exemplary, fostering a collaborative and motivated work environment. Communication is one of his standout qualities, ensuring that everyone is on the same page and aligned towards common goals. In summary, Joseph Cochran is a martech expert and strategic leader who not only possesses the technical know-how to navigate complex systems but also brings a set of soft skills that elevate the overall team dynamic. I am confident that Joseph would be a tremendous asset to any organization, and I recommend him without reservation." and "His sixth-sense of what it takes to get a job done within budget and deadline constraints is hard to come by. He's well-organized and keeps things upbeat with his sense of humor. It was a pleasure working alongside him!"
-
Demand Generation DirectorRelish Feb 2024 - PresentDevelop and execute end-to-end demand generation campaigns aligned with business goalsand target audience.Utilize digital marketing channels, including email, social media, paid advertising, webinar, andcontent marketing to drive lead generation.Use data and analytics to measure, report, and improve the performance of demand generationefforts.Collaborate with Product, Customer Success, Sales, and Marking to create cohesive demandgeneration efforts.Create and manage demand generation budgets and forecasts.Measure and report on the success of demand generation campaigns.Provide training and support to team members on demand generation best practices and tools. -
Marketing Operations DirectorHow To Manage A Small Law Firm Aug 2022 - Jan 2024Owned execution of demand generation and growth marketing effortsOptimized B2B lead-gen campaigns w/ new reporting, automation, and A/B testing processes, achieving more scalable martech operationsDirected solution architecture overhaulEstablished dynamic, engagement-based lead scoring segmentation, delivering customer journey insight and more targeted, data-driven ad-spend strategyConceptualized and developed programmatic performance dashboards for evergreen and seasonal digital campaigns -
Director Of OperationsThe Smart Chiropractor Jun 2019 - Aug 2022Decisively grew MRR, resulting in a 620% increase over 36 monthsTransformed MVP into industry-leading chiropractic marketing solution, growing subscriptions over 1300%Led development and launch of eCommerce platform, growing ARPU over 15%Led deployment of feature upgrades to products and systems UI, optimizing conversion rate and UXImplemented mind map program to guide prospect-to-customer lifecycle, increasing average LTVManaged reporting dashboards, effectively communicating technical data to non-technical audiences -
Lead Integration Specialist & Project ManagerFostm Agency Jan 2016 - Apr 2019Developed, tested, and deployed intricate digital marketing campaigns using various CRM systemsEstablished subscriber segmentation using data-analysis, achieving target ICA marketing capabilitiesStrategized and built effective asset delivery automation, adding business value and fulfillment flexibilityImplemented A/B testing throughout user journeys, improving campaign KPIs across systemsDrove DevOps toward meeting and maintaining GDPR (2016) and CCPA (2018) complianceEnsured accountable fulfillment of deliverables through appropriately customized SaaS solutions -
Senior Project ManagerSite Builder Corporation Dec 2013 - Jan 2016Forest, Virginia, United StatesCreated and maintained comprehensive documentation and SOPs, increasing operational awarenessEstimated project budgets and set task objectives/milestones, enhancing critical path and hitting deadlinesPerformed requirements analysis and communicated needs to stakeholders, guiding strategic directionAnalyzed security vulnerabilities and articulated findings to key executive, contractor, and vendor teamsCoordinated resource availability across all organizational levels, optimizing asset effectivenessDirected simultaneous teams toward integrated system goals, ensuring timeline and quality standards
-
Assistant Project ManagerSite Builder Corporation Jun 2012 - Nov 2013Forest, Virginia, United StatesSupported dev and executive teams by tracking progress, analyzing risks, QA testing, and reportingFostered existing client and vendor relationships through consistent communication and reportingManaged small to medium sized development projects, assisting Senior Managers in oversight and testingCoordinated project files such as SOW, change requests, stakeholder matrix, project charter
Joseph Cochran Education Details
-
Education
Frequently Asked Questions about Joseph Cochran
What company does Joseph Cochran work for?
Joseph Cochran works for Relish
What is Joseph Cochran's role at the current company?
Joseph Cochran's current role is Demand Generation Director @ Relish.
What schools did Joseph Cochran attend?
Joseph Cochran attended Central Virginia Community College.
Not the Joseph Cochran you were looking for?
-
Joseph Cochran
Chicago, Il1enova.com -
2hotmail.com, smartlightsystems.net -
Joseph Cochran
Washington, Dc1readyresponders.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial