Introduced the #IAMSTYLE Campaign for Style week in its 4th year to boost event visibility in the region by hand selecting influencers from the Pittsburgh region. Planning and execution of all creative materials in conjunction with SWP Board of Directors to effectively translate the mission and brand of SWP. Responsible for planning and direction of all SWP events, photoshoots, and fashion shows the coming year while overseeing the creative team to ensure proper execution on all branded content.Publicist04/2015 to 02/2016Creating and implementing the PR plan and marketing timeline to promote growth and visibility for the annual event. Coordinate and oversee the execution of all subsequent photoshoots and events. Secure placement of talent and SWP Founder and Director in all media outlets. Overseeing the creation and execution of all Social Media Marketing, keeping content true to the vision and branding of SWP.

Responsible for curating all branded content on the Pulchra social media pages. Attending photoshoots to ensure proper branding strategies are adhered to and executed. Ensuring that all in-store merchandising is consistent with company branding policies , which I assisted with the rebranding of. Assisted with the launch of the newly shoppable website. Per my contract, working two days a week in Pittsburgh location working with sales associates on proper sales techniques and verbiage, as well as learning the customer base to better implement branded content for company.

Collaborated on goals and marketing objectives to capitalize on sales opportunities.Consulted with clientele to determine objectives and requirements for weddings, conferences and nightlife events.Managed logistics and ensured smooth execution of events for diverse clientele.Leveraged community connections to bring in events, leading to a 30% increase in event sales during my tenure.

FORWARD is a new and innovative fashion production and PR house looking to build and expand its client base and continue to move the fashion industry forward. Specializing in brand management and helping young companies find their brands' identity, we offer many services, at cost, to help your business grow. FORWARD has since begun to rebrand and is now Juxtapose PR. Offering services in Fashion, Beauty, Culture and Lifestyle, and Special Projects. Specializing in launching start ups and adding artist management to our repertoire, Juxtapose is excited to help get your company off of the ground.What we do:Fashion show and photoshoot production, event planning, product launch, installations, consulting, advertisement, brand management, casting, creative direction, artist management, and of course press placement.