Jeri Diarra Email & Phone Number

Olympia, Wa

Key Responsibilities:• eCommerce Management: Oversee the management of multiple Shopify stores, including product launches, promotions, and assortment optimization to maximize sales performance.• SEO and UX Optimization: Implement data-driven strategies to enhance website performance through SEO best practices and user experience improvements.• Digital Merchandising: Curate and optimize product assortments across various platforms, focusing on visual presentation and effective promotional strategies.Key Achievements:• Homepage Redesign: Successfully redesigned the homepage layout using the AIDA model, resulting in a 75% increase in homepage engagement and a significant boost in conversion rates.• Sales Growth: Drove year-over-year sales growth, with notable increases in product categories, including:Espresso Parts Porcelain: 32% increase.Loveramics: 54% increase.• User Journey Enhancements: Identified and resolved navigation issues, leading to improved user journeys, increased add-ons, and upsells across equipment, wares, and parts promotions.• Search Optimization: Conducted a comprehensive site search optimization project that improved conversion rates by 21% year-over-year for Q3.• Promotional Strategy Development: Leveraged customer insights for key sales events, enhancing promotional clarity and engagement, during major sales periods (e.g., Black Friday, Cyber Monday).• Streamlined Communication: Redesigned customer communication regarding shipping and financing options, reducing response time and enhancing customer satisfaction.• Catalog Management: Led an extensive catalog cleanup initiative, improving search accuracy and product discoverability, ultimately resolving long-standing customer service issues during promotions.

Seaside, Or

Key Responsibilities:• Product Catalog Management: Oversaw a diverse catalog of 3,500 SKUs, ensuring accurate categorization and efficient inventory management to support operational efficiency.• SEO Strategy Implementation: Developed and executed SEO strategies to enhance website visibility and improve organic search rankings.• Campaign Development: Created and managed targeted homepage campaigns aimed at boosting user engagement and driving sales conversions.Key Achievements:• Increased Organic Traffic: Achieved a 42% increase in organic traffic within the first year through effective SEO strategies, significantly enhancing brand visibility and reach.• Sales Conversion Boost: Successfully implemented targeted campaigns that led to increased click-through rates and higher sales conversions, contributing to overall revenue growth.• Market Research and Analysis: Conducted comprehensive competitor analysis and market research, resulting in product assortment expansion and improved customer engagement through tailored offerings.• Data-Driven Decision Making: Utilized analytics tools to track performance metrics, enabling informed business decisions and strategic adjustments to improve overall site performance.

Portland, Oregon Area

Key Responsibilities:• Planogram Execution: Executed corporate-directed planograms and visual merchandising directives to ensure consistency across retail locations.• Operational Streamlining: Streamlined back-of-house operations to enhance productivity and improve overall operational efficiency.• Display Development: Created engaging visual displays and presentations that aligned with the brand’s aesthetic, enhancing the shopping experience for customers.Key Achievements:• Sales Improvement: Contributed to a 15% sales improvement through effective implementation of corporate visual strategies and engaging displays that attracted customer attention.• Increased Productivity: Improved back-of-house operations, leading to enhanced productivity and more efficient workflows, positively impacting store performance.• Enhanced Customer Experience: Developed visually appealing presentations that resonated with the brand’s identity, leading to a more enjoyable shopping experience and increased customer engagement.

Vancouver, Wa

Key Responsibilities:• Visual Merchandising Strategy: Led the execution of visual merchandising strategies across the store, significantly enhancing aesthetics and driving sales.• Marketing Integration: Integrated visual elements into marketing campaigns to create a cohesive brand presentation that resonated with customers and aligned with Target’s marketing goals.• Training & Development: Trained and guided team members on visual standards and best practices, ensuring consistent, high-quality presentations throughout the store.Key Achievements:• Sales Enhancement: Successfully implemented visual merchandising strategies that led to a noticeable increase in sales, contributing to a more engaging shopping experience.• Brand Cohesion: Developed and executed cohesive visual campaigns that enhanced brand identity and customer recognition, fostering brand loyalty.• Team Performance: Elevated team performance by providing ongoing training and mentorship, resulting in improved consistency in visual presentations and a more knowledgeable staff.

Spokane, Washington

Key Responsibilities:• Visual Standards Maintenance: Maintained visual merchandising standards to ensure a consistent and engaging brand experience across the store.• Sales Floor Leadership: Led the sales floor team to optimize customer service, enhancing the shopping experience while driving sales performance.• Inventory and Layout Management: Managed inventory processes and store layout, ensuring effective product placement that maximized visibility and accessibility for customers.Key Achievements:• Brand Consistency: Achieved high standards in visual presentation, contributing to a cohesive brand image that resonated with customers and strengthened brand loyalty.• Sales Performance Improvement: Enhanced sales performance through effective team leadership and customer service training, resulting in increased customer satisfaction and repeat business.• Customer Experience Enhancement: Streamlined inventory management and optimized store layout, significantly improving overall customer experience and operational productivity.