Director Of Information Technology, Digital Marketing
Piscataway, New Jersey, United States
• Leading a team responsible for CRM applications deployment and support, and defining global CRM technology strategy, focusing on programmatic marketing, first-party data activation, and privacy-compliant data sharing.• Partnering with our strategic CRM vendors to develop our technology roadmap for programmatic marketing, including technology selection, integration, rollout, and change management, while driving marketing automation capabilities to enhance user adoption and measure success through defined KPIs.• Working with our global and divisional marketing team stakeholders and our global digital organization to support their business goals for CRM expansion. • Coordinate POCs with software vendors to evaluate new technologies, enabling further expansion into new markets and channels, lead technical resource planning, and estimate project efforts to support scoping, pricing, and SOW negotiations for both internal and external staff augmentation.• Design & Implementation of governance controls for emerging technologies within the Digital Marketing category to ensure compliance with GDPR, CCPA, and consumer marketing consent management.