Director, Cx Strategy & Insights
St Petersburg, Florida, United States
Promoted to oversee Customer Experience (CX) strategy and insights, directing, building, and uniting three omni-channel Shopping Experience digital content management teams. Addressed and predicted customer friction points. Reported to key stakeholders across the organization. Executed Customer Shopping Experience vision by collaborating across areas including CxO and executive management, marketing, product management/onboarding, graphic design, SEO, UX/UI, data science, and VoC.Exceptional Contributions:Instrumental in increasing margin by 3.72% for a wider range of promotions from more diversified customers, by leading the project to design and launch a re-platformed tool built around consumer preferences.