-Elevated annual net profit of $100k to $1.2milli in 2 years-Orchestrated staff recruitment, training and development; grew team from 2 – 17 with a retention rate of 100%-Authored brand SOP; implementing all systems and procedures regarding customer service, booking, recruitment, staff management, budget, payroll and inventory-Facilitated transition to a fully integrated software system to improve all channels of operation-Expanded service offerings; creating more revenue… Show more -Elevated annual net profit of $100k to $1.2milli in 2 years-Orchestrated staff recruitment, training and development; grew team from 2 – 17 with a retention rate of 100%-Authored brand SOP; implementing all systems and procedures regarding customer service, booking, recruitment, staff management, budget, payroll and inventory-Facilitated transition to a fully integrated software system to improve all channels of operation-Expanded service offerings; creating more revenue, exposure and a wider range of clientele -Directed the creation of a fully custom and interactive website-Heightened online engagement by over 40% through SEO and marketing strategies, including the direction and creation of a fully custom and interactive website-Garnered brand a 7900% increase in online reviews; maintaining a 5-star rating through reputation management-Established and solidified brand identity through web presence, promotional events, advertising campaigns, community engagement and branded merchandise Show less

-Increased annual net profits from 350k to 1.8milli in 2 years-Executed all staff recruitment and training; grew team from 7 to 13 employees-Crafted and implemented all systems and operational procedures including but not limited to customer service standards, booking, recruitment, staff management, cash handling, budget, payroll and inventory-Transitioned operation to a fully integrated software system to assist with all channels

-Set and exceeded sales goals while supporting the team; increased profit by over 10% in 2019-Built long lasting relationships with clients through outstanding experiences by providing expert sales skills, product knowledge and honest feedback on products -Created exclusive events and promotions to bring animation and connection to the brand-Leveraged vendor relationships to maximize business results -Kept department ready for its close-up, including stocking, re-merchandising… Show more -Set and exceeded sales goals while supporting the team; increased profit by over 10% in 2019-Built long lasting relationships with clients through outstanding experiences by providing expert sales skills, product knowledge and honest feedback on products -Created exclusive events and promotions to bring animation and connection to the brand-Leveraged vendor relationships to maximize business results -Kept department ready for its close-up, including stocking, re-merchandising and handling general operation maintenance Show less

-Oversaw and managed 5 New York City Metro locations; responsible for Store Managers and internal staff, reported directly to US Head of Retail - Served as sole recruiter, trainer and developer of all employees -Transformed 5 underperforming stores into top producers in the US market with nearly all stores surpassing monthly sales goals within 5 months; Increased sales nearly 10% increasing KPIs across the board, ATV +6.5%, UPT +7%,-Created brand and campaign promotion-based… Show more -Oversaw and managed 5 New York City Metro locations; responsible for Store Managers and internal staff, reported directly to US Head of Retail - Served as sole recruiter, trainer and developer of all employees -Transformed 5 underperforming stores into top producers in the US market with nearly all stores surpassing monthly sales goals within 5 months; Increased sales nearly 10% increasing KPIs across the board, ATV +6.5%, UPT +7%,-Created brand and campaign promotion-based strategies to create animation, drive traffic and produce increase in sales -Partnered with US area managers to head product launches and educational events for entire retail division-Improved staff retention and created strong teams and relationships within my area Show less

-Acted as main ambassador; provided council to the founder/CEO on all decisions involving branding, operations, policies, procedures and employee relations for 9 retail doors and online ecommerce platform-Fashioned and facilitated branding strategy and enduring message ensuring all aspects of marketing aligned with the company ethos; increasing sales, brand loyalty and improving market share; all while decreasing costs and overhead-Collaborated with department heads; executing new and… Show more -Acted as main ambassador; provided council to the founder/CEO on all decisions involving branding, operations, policies, procedures and employee relations for 9 retail doors and online ecommerce platform-Fashioned and facilitated branding strategy and enduring message ensuring all aspects of marketing aligned with the company ethos; increasing sales, brand loyalty and improving market share; all while decreasing costs and overhead-Collaborated with department heads; executing new and existing initiatives for both in store and online business, outreach and esthetic -Essential player in buying, sourcing and manufacturing of products and ensure all aspects of align with the brand - Oversaw 9 retail doors throughout the Southeast market including GA, AL, NC & SC and online ecommerce Show less

-Oversaw operations, sales, and staffing of 8 high volume locations throughout NY and MA as well as developed new territory for emerging brand by overseeing the build out of 3 new locations-Orchestrated recruitment, training/development and retention of top talent-Maximized profits by developing and piloting sales/promotional platforms for the company’s product line, including design and roll-out of sales training modules in the local market; leading to implementation of systems… Show more -Oversaw operations, sales, and staffing of 8 high volume locations throughout NY and MA as well as developed new territory for emerging brand by overseeing the build out of 3 new locations-Orchestrated recruitment, training/development and retention of top talent-Maximized profits by developing and piloting sales/promotional platforms for the company’s product line, including design and roll-out of sales training modules in the local market; leading to implementation of systems nationwide Show less

Created, directed, and oversaw all operations and marketing for a privately owned, high-end, boutique salonRebranded a long-established, creative boutique salon: Within two years, garnered them their first inclusion in ELLE Magazine’s Top 100 U.S. SalonsIncreased gross profit by 344% in first two and a half yearsIdentified signature product line for focus of salon product sales (Phyto); created and integrated education and promotion system, bringing retail sales to 24% of overall… Show more Created, directed, and oversaw all operations and marketing for a privately owned, high-end, boutique salonRebranded a long-established, creative boutique salon: Within two years, garnered them their first inclusion in ELLE Magazine’s Top 100 U.S. SalonsIncreased gross profit by 344% in first two and a half yearsIdentified signature product line for focus of salon product sales (Phyto); created and integrated education and promotion system, bringing retail sales to 24% of overall business, making the salon Phyto’s fastest-growing account in the Tri-State AreaLead to being contracted by Phyto to train their educational directors in this system, which became their blueprint for training, education, and sales philosophy in salons in key markets Show less