Media professional with extensive analytical and communication skills, experienced in national audio buying, radio network creation, research and usage of industry programs. Professional, reliable and has a strong attention to detail. Learns quickly and enjoys working with others in a group setting to achieve common goals and objectives.
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Associate DirectorDentsuWest Hartford, Ct, Us -
Senior Manager, National Audio And BroadcastDentsu Jul 2022 - Present• Manage all things Audio (national terrestrial radio, national and local streaming audio, podcasts) on a national, multimillion dollar account• Create and present audio portion of bimonthly media strategy deck to client team• Responsible for determining flighting, weight distribution, demographic mix and category mix of audio budget on a monthly basis.• Synthesize and order direct buys while balancing two separate barter agency relationships in order to produce the maximum cost savings for the client.• Coordinate with Media Tech teams to create, traffic and monitor Google Campaign Manager 3P tags for Audio activity• Manage digital audio creative traffic• Track weekly digital audio pacing, actualize audio activity within Prisma and reconcile all audio invoices• Oversee negotiation and execution of audio-centric event sponsorship packages -
Media Research And Affiliate SupportG Networks Mar 2021 - Feb 2022• Revamped company’s ACT1 lineups to match up to date contracts and available inventory• Maintained up-to-date lineups as stations were added/dropped from company inventory pool• Ran qualitative and quantitative reports on company’s vehicles and provided buyer’s perspective during creation of new sales networks• Created and maintained composite lineups of sales networks in ACT1, pulled affiliate lists and lineup exports for sales teams as requested.• Handled all Nielsen RADAR responsibilities for company• Made sure that all inventories and affiliations were up to date for latest iteration of RADAR network, pulled relevant clearances from Counterpoint, loaded into RNIS and corrected any errors that the system identified• Pulled clearances for stations selected for Monthly RADAR checks, worked out solutions with station representatives when discrepancies were found• Pulled quantitative and qualitative data on sales networks and audience demo profiles from ACT1, MRI and Scarborough to support sales team • Pulled station specific audience information via TapScan and ACT1 and entered information into Powerpoint to update affiliate ownership groups on book-to-book audience changes. -
National Audio BuyerGroupm Sep 2019 - Mar 2021New York, United States• Availed, negotiated and ordered National Audio flights across several multi-million dollar clients concurrently (Walgreens, Dell, General Mills, US Census)• Experience evaluating and purchasing terrestrial radio, streaming audio, podcasts, satellite radio, and short-form• Knowledge of audio landscapes and listener habits across General Market, African American and Hispanic demographics• Purchased both upfront and scatter flights while achieving strategic demographic targets, including barter accounts• Analyzed and evaluated proposed network lineups using ACT1 • Developed professional relationships with coworkers, publisher salespeople and media planners/clients• Trained numerous new team members on how to understand the audio landscape, analyze data and perform buys to meet client criteria -
National Audio Assistant BuyerGroupm Jun 2018 - Sep 2019New York, United States• Performed various functions required to assist buyers in planning, placing and reporting on national radio flights using ACT1 and MediaOcean applications• Worked with buyers, finance teams and vendor sales teams to resolve invoice discrepancies• Compiled and organized reports for client data requests and audits
J.J. Hutton Education Details
Frequently Asked Questions about J.J. Hutton
What company does J.J. Hutton work for?
J.J. Hutton works for Dentsu
What is J.J. Hutton's role at the current company?
J.J. Hutton's current role is Associate Director.
What schools did J.J. Hutton attend?
J.J. Hutton attended University Of Connecticut, George Mason University.
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