● Extensive experience in B2B software marketing in the enterprise space. ● Deep understanding of both inbound and outbound marketing.● Thorough and hands-on marketing experience in the Americas and the Asia Pacific. ● In-depth knowledge of cybersecurity, anti-piracy business. ● Expert in marketing automation platform- Hubspot (certified).● Substantial international (global) experience to be able to play a global role and work with remote teams across time zones. ● Four times company-wide annual ‘Top Performer’ winner in 10 years of service and ‘Employee’s Choice Award’ winner at my previous employer, Irdeto. ● Proven project management skills in fast-changing and cross-functional environments. ● Superior analytical skill and ability to develop processes to track and measure results.● Focus on outcomes, highly organized, able to multi-task, quality of output. ● A team player with strong interpersonal skills and communication skills, especially in multi-cultural/ multiregional environments. ● Strong leadership and influencing skills at various levels of organizations. ● A problem-solver, proactive, confident, and effective in a dynamic environment.
-
Senior Manager, Lead Generation MarketingApproov Mobile Security Jan 2023 - PresentEdinburgh, Scotland, Uk, Gb -
Senior Digital Campaign ManagerDemyst May 2022 - Feb 2023New York, New York, Us- Report to VP of Marketing. Lead all campaign management programs ensuring growth of key metrics such as inbound leads, conversion, and growth.- Lead MarTech stack optimization and integration: Hubspot, Zoominfo, ZoomInfo Engage, Pipedrive, Zoom, LinkedIn etc.- Lead Hubspot marketing automation.- Lead lead-gen Campaign: Measure, optimize, and grow lead generation efforts across paid andorganic channels including accurate definition, measurement, and growth of MQL and SQL.- Lead social media marketing: organic social, LinkedIn Ads.- Conversion Optimization: Constantly testing and optimizing the customer experience to ensure thehighest levels of customer conversion is occurring from website visitors.- Plan and drive lead scoring exercise. -
Marketing ManagerCylynt Jul 2019 - Apr 2022Dublin, 2, Ie- Report to group CEO and work closely with Sales, product, and customer success teams. Manage a multi-functional contractor team that includes copywriters, graphic designers, video editors, etc.- Responsible for Cylynt marketing strategy, budget & planning, and delivery of innovative marketing programs that bring in qualified leads to support our sales targets.- Conduct a wide range of lead-gen campaigns, marketing programs, and activities including digital marketing, email marketing, SEO, PPC campaigns, partner marketing, social media marketing, and ABM campaigns.- Develop and execute a full-funnel and multi-channel content strategy aiming to drive acquisition, engagement, and conversion.- The project manager of company rebranding, website restructure and SEO enhancement, annual summit and user group (both in-person and online), multiple new product launches. - Responsible for marketing automation- using Hubspot, and website performance analysis and reporting- using Google Analytics.- Organize both in-person and virtual customer events and webinars. -
Regional Marketing ManagerIrdeto Jan 2016 - Jan 2017Hoofddorp, Noord-Holland, NlResponsible for Irdeto marketing activities in the Americas. A key business partner and the 'go-to' marketing resource in the region to the regional sales team. -
Project ManagerIrdeto Jul 2013 - Dec 2015Hoofddorp, Noord-Holland, NlResponsible for facilitating and driving end-to-end delivery of Irdeto's products and services; working across functions to deliver on time and within budget, ensuring quality standards are achieved.Client facing role; central point of contact for multiple customer engagements. -
Senior Leader Team Associate/ Project ManagerIrdeto Aug 2009 - Jul 2015Hoofddorp, Noord-Holland, NlReported to Irdeto group CEO; worked directly with members of the Senior Leader Team (SLT); and worked closely with various project teams across the whole organization. -
Marketing Manager-ApacIrdeto Jan 2006 - Jul 2009Hoofddorp, Noord-Holland, NlResponsible for Irdeto marketing activities in Asia Pacific region, reported to Managing Director- APAC Marketing, and then Corporate Marketing Director; -
Research AssistantUniversity Of North Carolina At Greensboro Aug 2002 - May 2005Greensboro, Nc, UsEngaged in various marketing and consumer related researches, such as market segmentation, brand extension, market entry analysis, etc.
Joyce K. Education Details
-
University Of North Carolina At GreensboroConsumer Behavior Studies -
Tianjin Polytechnic UniversityBachelor
Frequently Asked Questions about Joyce K.
What company does Joyce K. work for?
Joyce K. works for Approov Mobile Security
What is Joyce K.'s role at the current company?
Joyce K.'s current role is Digital Marketing Professional.
What schools did Joyce K. attend?
Joyce K. attended University Of North Carolina At Greensboro, Tianjin Polytechnic University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial