Joyce K.

Joyce K. Email and Phone Number

Digital Marketing Professional @ Approov Mobile Security
Joyce K.'s Location
Los Angeles Metropolitan Area, United States, United States
About Joyce K.

● Extensive experience in B2B software marketing in the enterprise space. ● Deep understanding of both inbound and outbound marketing.● Thorough and hands-on marketing experience in the Americas and the Asia Pacific. ● In-depth knowledge of cybersecurity, anti-piracy business. ● Expert in marketing automation platform- Hubspot (certified).● Substantial international (global) experience to be able to play a global role and work with remote teams across time zones. ● Four times company-wide annual ‘Top Performer’ winner in 10 years of service and ‘Employee’s Choice Award’ winner at my previous employer, Irdeto. ● Proven project management skills in fast-changing and cross-functional environments. ● Superior analytical skill and ability to develop processes to track and measure results.● Focus on outcomes, highly organized, able to multi-task, quality of output. ● A team player with strong interpersonal skills and communication skills, especially in multi-cultural/ multiregional environments. ● Strong leadership and influencing skills at various levels of organizations. ● A problem-solver, proactive, confident, and effective in a dynamic environment.

Joyce K.'s Current Company Details
Approov Mobile Security

Approov Mobile Security

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Digital Marketing Professional
Joyce K. Work Experience Details
  • Approov Mobile Security
    Senior Manager, Lead Generation Marketing
    Approov Mobile Security Jan 2023 - Present
    Edinburgh, Scotland, Uk, Gb
  • Demyst
    Senior Digital Campaign Manager
    Demyst May 2022 - Feb 2023
    New York, New York, Us
    - Report to VP of Marketing. Lead all campaign management programs ensuring growth of key metrics such as inbound leads, conversion, and growth.- Lead MarTech stack optimization and integration: Hubspot, Zoominfo, ZoomInfo Engage, Pipedrive, Zoom, LinkedIn etc.- Lead Hubspot marketing automation.- Lead lead-gen Campaign: Measure, optimize, and grow lead generation efforts across paid andorganic channels including accurate definition, measurement, and growth of MQL and SQL.- Lead social media marketing: organic social, LinkedIn Ads.- Conversion Optimization: Constantly testing and optimizing the customer experience to ensure thehighest levels of customer conversion is occurring from website visitors.- Plan and drive lead scoring exercise.
  • Cylynt
    Marketing Manager
    Cylynt Jul 2019 - Apr 2022
    Dublin, 2, Ie
    - Report to group CEO and work closely with Sales, product, and customer success teams. Manage a multi-functional contractor team that includes copywriters, graphic designers, video editors, etc.- Responsible for Cylynt marketing strategy, budget & planning, and delivery of innovative marketing programs that bring in qualified leads to support our sales targets.- Conduct a wide range of lead-gen campaigns, marketing programs, and activities including digital marketing, email marketing, SEO, PPC campaigns, partner marketing, social media marketing, and ABM campaigns.- Develop and execute a full-funnel and multi-channel content strategy aiming to drive acquisition, engagement, and conversion.- The project manager of company rebranding, website restructure and SEO enhancement, annual summit and user group (both in-person and online), multiple new product launches. - Responsible for marketing automation- using Hubspot, and website performance analysis and reporting- using Google Analytics.- Organize both in-person and virtual customer events and webinars.
  • Irdeto
    Regional Marketing Manager
    Irdeto Jan 2016 - Jan 2017
    Hoofddorp, Noord-Holland, Nl
    Responsible for Irdeto marketing activities in the Americas. A key business partner and the 'go-to' marketing resource in the region to the regional sales team.
  • Irdeto
    Project Manager
    Irdeto Jul 2013 - Dec 2015
    Hoofddorp, Noord-Holland, Nl
    Responsible for facilitating and driving end-to-end delivery of Irdeto's products and services; working across functions to deliver on time and within budget, ensuring quality standards are achieved.Client facing role; central point of contact for multiple customer engagements.
  • Irdeto
    Senior Leader Team Associate/ Project Manager
    Irdeto Aug 2009 - Jul 2015
    Hoofddorp, Noord-Holland, Nl
    Reported to Irdeto group CEO; worked directly with members of the Senior Leader Team (SLT); and worked closely with various project teams across the whole organization.
  • Irdeto
    Marketing Manager-Apac
    Irdeto Jan 2006 - Jul 2009
    Hoofddorp, Noord-Holland, Nl
    Responsible for Irdeto marketing activities in Asia Pacific region, reported to Managing Director- APAC Marketing, and then Corporate Marketing Director;
  • University Of North Carolina At Greensboro
    Research Assistant
    University Of North Carolina At Greensboro Aug 2002 - May 2005
    Greensboro, Nc, Us
    Engaged in various marketing and consumer related researches, such as market segmentation, brand extension, market entry analysis, etc.

Joyce K. Education Details

  • University Of North Carolina At Greensboro
    University Of North Carolina At Greensboro
    Consumer Behavior Studies
  • Tianjin Polytechnic University
    Tianjin Polytechnic University
    Bachelor

Frequently Asked Questions about Joyce K.

What company does Joyce K. work for?

Joyce K. works for Approov Mobile Security

What is Joyce K.'s role at the current company?

Joyce K.'s current role is Digital Marketing Professional.

What schools did Joyce K. attend?

Joyce K. attended University Of North Carolina At Greensboro, Tianjin Polytechnic University.

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