Jason Mack Email & Phone Number

Tooele, Ut, Us

I am responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products, including consumer & market insights, digital marketing, advertising, and analytics as well as IT functions and setup of key systems/tools. My position requires expert knowledge with sometimes little to no instruction as well as cross collaboration with varying partner company teams included but not limited to development, creative services, manufacturing and fulfillment, sales and marketing, contract acquisition and other specific channel owners. -Manage EDI customers, onboarding and day to day troubleshooting-Identify, analyze/execute new and potential product/services, markets, and advertising opportunities.-Develop marketing, voice, and engagement strategies for social media channels-Design, Edit and Implement Crystal reporting setup for custom reports and labels-Collect and analyze data on established and prospective customers, competitors, and marketing channels/sources.-Prepare reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.-Design, Strategize and Execute Lead Generation campaigns and Sales Funnels-Investigate & evaluate marketing methods, consumer insights, advertising channels (Including Amazon, Walmart, and our Affiliates Program), and their results.-Prepare educate & present materials/findings both internally and externally for the marketing focus/channels, Stakeholders and Executives-Provide insights and development strategy of plans for in-house & partner promotions andexecute against partner marketing plans to deliver results and optimize defined objectives-Help to bring “The Vision” ..what’s good for all is worth doing a little extra from one. Through a simple management philosophy “I will always try to make it Fare, but it might not always be Equal”)

Salt Lake City, Utah, Us

Manage Ecommerce Team, Accounts, Platforms, Sales, Promotions, Analytics, Social Media, Email Marketing, UI/UX, Design Elements and Profiles. Direct & coordinate with development architects and web contractors. Manage all phases of our Ecommerce platform and execution of marketing efforts. Strategize and manage product. Design and implement “Back Office” training platform. Manage Adwords, Google Analytics and Web Analytics for Visual Visitor Traffic (Heatmapping, EyeTracking etc.) Manage company affiliates web use and reporting. Identify, implement and maintain project management to maintain low impact scope for a streamlined execution. Migration of platform from Drupal to Salesforce Commerce Cloud - Demandware. Coordinate with internal teams as well as external contractors maintaining company goals and direction. Streamline the user experience with a focus on conversion rate for optimal revenue. Identify, Track and Report KPI’s and communicate with C-Class Executives. Both for my department as well as our company direction and internal culture.

Salt Lake City, Utah, Us

*Senior Web Analyst * Strategic Director of UX/UI * Lead to E-commerce Team * Marketing LiaisonSenior Web Analyst - to turn data into information, information into insight and insight into business decisions. While maintaining company culture and end user positive experience. My position is where the rubber meets the road. The brainchild of Marketing vs. the understanding and experience of the end user. One of the best ways to describe this is as a “Translator” I have to be informed enough in the understanding of business requirements to effectively translate not only to our users but also the needs of our users (Through analytics) to our business minded departments. Communication is never a one-way street and often times it becomes the downfall of companies that think they need to communicate their message or agenda to the end user without ever listening to what the user has to say. It is one of my jobs to bridge this gap. A few Deliverables I am responsible for:♣ Weekly, monthly reports (excel, BI tools, analytics, Heat mapping, Eye-tracking, Graffiti, Email analytics and many more.♣ Lead development of senior management dashboards.♣ Website behavior and customer experience analysis.♣ Direct UX/UI teams (Strategic direction for our UX/UI Designers)♣ Strategic development of internal processes, optimization of business operations. ♣ Coordinating tags, tracking parameter implementations.♣ Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis.♣ Create and Disseminate business requirements synthesized from multiple sources including product managers, development teams, and functional group members. ♣ Documentation relating to existing processes and suggestion / presentations for improving those processes.♣ Effective and persuasive presentations (verbal and written) for project teams and business leaders.

To succeed in today’s environment, businesses need to lead through increased data complexity and innovation, drive operational excellence and enable collaboration across enterprise functions, develop higher quality leadership and talent, manage amidst constant change and unlock new possibilities grounded in data and culture. It is my responsibility to integrate management consulting expertise with the science of analytics to enable intuitive organizations to succeed through a true third party perspective. I accomplish this by considering the business implications involving application of technology to the current and future business environment. Identify process and procedures that can be adjusted for optimization. Strategic planning of SOP’s and current software analytics. Support software within office and provide training where required. Analyze integrity of data “Garbage in Garbage out”. Review and infiltrate company culture while applying a positive view to management.

Chief Inspector for McDaniels Technical Services & MarkWest Energy Partners NGL compressor stations. Safety, Environmental and Plant Management. Project Management for Natural Gas Compression Station. Responsible for Safety, Environmental Inspections, and progress in Building Management. Verify P&ID's takeoffs for building specifications. Management of subcontractor responsibilities on site. Issue permits, work authorizations and hazard analysis. Responsible for reporting daily operations and overall site progress reports.

Manage Marketing Team, SEO Team, CRO Team, SEM Team, SalesFloor. Plan SEO strategies with traffic team. Create SOP's and tracking with our Conversion Rate Team. Optimizing user experience and web flow over our many sites. Planning promotions for our online sales, call floor, affiliates and wholesale. Establish, track, report and refine Analytics.

Evaluate and establish web marketing plans. Evaluate a companies online presence, message and delivery. Establish mood board, SOP documents for changing a site, Messaging directed to specific client profiles. Setup analytics and start pulling site tracking and trends. Develop conversion strategies and A/B test results to optimize potential of ecommerce traffic.