As a Fractional Chief Marketing Officer (CMO), I deliver high-impact, strategic marketing leadership for organizations seeking to accelerate growth. I specialize in crafting and executing tailored go-to-market strategies that drive demand, increase customer acquisition, and enhance brand visibility. Working closely with key stakeholders—especially in sales, product, and customer experience—I ensure alignment across functions, translating business objectives into integrated marketing and revenue initiatives.Key areas of focus include:• Developing people in a way that fosters both success and employee engagement.• Driving cohesive, data-driven strategies that amplify brand, demand, and revenue.• Creating an environment anchored in trust that supports high performance, accountability, and morale.This approach combines insight and vision, empowering brands to achieve scalable success within a cohesive, sustainable revenue framework.

A people-first, data-driven executive who leads the strategic vision, planning, and execution of all marketing programs and initiatives to drive record-setting revenue and support customer retention. Works collaboratively with executives and key stakeholders across departments, such as sales, product, and customer success to foster innovation, ensure alignment, and promote growth.Key Accomplishments & Results:• Promoted to Vice President within the first year• Consistently sources 90%+ of all qualified opportunities, pipeline, and revenue• Multiple record revenue quarters, resulting in business ARR milestones• #1 engaged department multiple times per 15Five performance management and engagement survey• Launched myCOI’s partner channel program, driving new, scalable revenue• Launched demand generation, SEO, and ABM strategies and campaigns to create brand awareness,earn trust, establish brand affinity, and drive pipeline • Led the strategy and execution to win numerous company and individual awards

A scrappy, hands-on, and innovative marketing leader responsible for the strategy and execution needed to achieve meaningful business results. Established the digital marketing foundation, including channels, campaigns, and metrics, while up-leveling existing marketing activities to drive new revenue. Built and led a data-driven, high-performing team focused on results.Key Accomplishments & Results:• Deployed lead generation, content, and SEO strategies and campaigns to create brand awareness and drive pipeline• Launched live events that drove new customer logos, customer expansion, and renewals• Recruited key marketing staff to scale marketing• Created a comprehensive marketing plan and budget for internal alignment and goal-setting

A strategic, hands-on marketing consultant driven by helping companies scale processes, grow recurring revenue, and create healthy team environments based on trust and accountability. Well-versed in strategic planning, brand marketing, product marketing, demand/lead generation, data analysis, goal-setting, and resource allocation (people, programs, and budget).

FileWave is a global, class-leading modern endpoint management solution that enables IT teams to manage all macOS, iOS, Windows, Chrome OS, and Android devices with one comprehensive tool.Grew and led an internal team of B2B marketing experts with direct responsibility for the global strategy, organization, communication, productivity, and overall effectiveness, ensuring measurable results and ROI. Managed partner, agency, and vendor relationships to drive scale and revenue. Established key metrics and reporting to track trends and facilitate data-driven decisions.Worked collaboratively with executives, product owners, sales, and customer success leaders as a trusted and strategic partner to create product and brand messaging, sales enablement materials, demand and lead generation tactics, and more.Key Accomplishments & Results:• Developed FileWave’s global marketing plan and budget• Expanded marketing into global regions (APAC and EMEA)• Established strategic partnerships and co-marketed with large resellers to increase market share andrevenue• Revenue: 233% increase in ARR

Responsible for creating and executing the brand, performance, and go-to-market (GTM) strategies. Hands-on experience included creating digital and traditional marketing content, managing over 70 trade shows annually, planning and executing global user events, CMS management, graphic design,and more. A diverse range of technical and soft skills that consistently contributed to the company's growth and success.Key Accomplishments & Results:• Built FileWave’s marketing team from the ground up, including external partners• Developed FileWave’s global marketing plan and budget• Planned and executed FileWave’s first ever annual user conference (2016-2020)• Implemented modern marketing tools, such as HubSpot, resulting in streamlined operations andprocesses, improved data integrity, and increased ARR• Qualified Leads: 201% increase, 123% in MQLs MoM in 2018• Web: Increase of 89% in sessions, 132% in users, and 41% in avg. session duration• Social followers: Increase of 1,526% LinkedIn, 253% Facebook, and 1,372% Twitter

A strategic problem-solver directly responsible for leading a team of 10+ professionals across 15 locations. Responsibilities included creating the district’s three-year state technology plan, managing the IT budget, streamlining operations, and planning and executing large-scale projects.Delivered top-tier, expert-level technical support (Tier 3) while overseeing the management of 15 district-wide websites. Employed project management expertise, effective communication strategies, and data-driven decision-making to guarantee the accurate and timely completion of projects. Served as the marketing lead on the PR and communications team.

Oversaw a team of six employees spanning seven locations. Strategically planned, directed, and assessed expansive technology initiatives and projects, concurrently delivering advanced end-user support.

Led comprehensive management of hardware and software systems, ensuring seamless operation. Delivered proficient tier 2 technical support for remote locations. Collaborated in creating the technology plan and budget while spearheading the development and oversight of the website and news crew.