Heading up and building out a newly established marketing function for an FT Top 20 management consultancy with in-house dev team and proprietary web app suite. Global role encompassing marketing, PR, events, institutional partnerships and BD support with a focus on complex engineering and advanced manufacturing.Positioning: development of messaging to carve out PDM as a distinct discipline rather than daughter function of PLM. Operationalised through editorial content, speaking opportunities and institutional partnerships (academic, industry and govt.) targeting advanced manufacturing.Productisation: rationalisation of diverse offerings into three outcome buckets supported by modules from digital tool suite. Greenfield creation of digital funnels from CRM system deployment and roll-out, target segmentation and persona building to prospect origination and target-specific content creation.Marketing operations: processes and infrastructure for content creation. Procurement, planning, vanning and ‘showrunning’ for physical and virtual global events with associated audience lifecycle management. Collateral creation and creative supplier management. Merchandising. Media training senior management for broadcast appearances.

Providing advisory and support services to facilitate clients’ business objectives including market-entry, strategic brand positioning and lead generation. Goodyear OE (Europe)Evolution Time Critical (Europe & North America)Prodrive Motorsport (UK & China)ALPINA GB (UK)The People’s Mosquito (UK)Project lead for a fully joined-up service for national importers of specialist marques, providing deep operational insight into automotive import, retail and resale activities, alongside a more strategic focus on product management and dealer network development.

Broad portfolio of responsibilities at ALPINA’s sole UK concessionaire focused on facilitating conditions for the marque’s nationwide success. National role with 23 indirect reports. Brand Management:Fostered excellent press relations ensuring key messaging conveyed to increase awareness of brand values and market positioning through editorial content rather than paid advertising, significantly improving ROI. Secured feature on Amazon's Grand Tour and pioneered manufacturer engagement with emerging social-media led motoring and lifestyle influencers, producing directly attributable revenues. Established strategic partnerships to showcase ALPINA models throughout high-net-worth circles.Project managed regional and national model launches and motorshows including Goodwood Festival of Speed. Encompassed factory-backed efforts and collaborations with key partners including Michelin.Dealer Network Development:Project lead for the reinvigoration of the ALPINA presence within network dealers. Centred around the introduction of a regional ‘inkspot’ model, revised cost and incentive structures, identification and training of ALPINA Specialists and provision of increased POS.Conception, design and implementation of an Intranet based Group-wide stock control tool and sales aid, including rollout of an associated training package.Designed and implemented agreed processes for the handling of New and Approved ALPINA enquiries. Near doubling of conversion rates within six months, with associated improvements in stock churn. Product Localisation and Planning:Specified stock, show and press cars to showcase higher-end options and ALPINA-unique features resulting in 42% increase in average spend and 25% increase in option profitability while maintaining volumes.Production planning model mix and quantities to minimise customer lead time (reduced from six to four months) and minimise time stock held.

Headed video production team encompassing scheduling, coordinating, production and post-production as part of a broader effort to boost graduate recruitment. Included workflow planning and scheduling, presentations to senior staff and exposure to procurement, conducted where possible to Six Sigma standards.Rationalised and unified partially complete contact details into a single Intranet-facing database, facilitating a more targeted and discriminating approach to communications, increasing pertinence and efficacy.