• Developed and Customizing salesforce.com application based on user needs. Developed field & page layout customization for the standard objects like Account, contact, Leads.• Maintained and gave permissions to communication templates based on Profiles. Performed Data Analysis and migrated data from the SQL Server database to salesforce.• Involved in Accounts Merging, maintaining Public Groups. Created Reports and Dashboards as per the customer requirements. Worked on Record Types, Validation Rules, Triggers, and Page Layouts.• Worked with senior team members to analyze each product and its competitor, to integrate new products, and optimize existing products imported accounts and contacts data through Import Wizard.• Worked on data migration from databases to SFDC using Data Loader. Build the organization's role hierarchy by adding the Roles as per the organization structure and created custom profiles to satisfy the organization's hierarchy.• Implemented minor enhancements on standard objects like Campaigns, Leads, Accounts, Contacts, Opportunities, Quotes, Activities, Dashboards, and Reports.• Added new custom objects, assigned fields, designed page layouts, custom tabs, components, custom reports.• Created and deployed several reports for different user profiles based on the need in the organization.• Customized the Dashboards to track usage for productivity and performance of business centers and their sales teams.• Provided user support and bug fixing activities as per the SLA• Experience in data migration using Import wizard, Apex Data Loader.• Have Exposure to Lightning Components. Experience in entire phase of Software Development Life Cycle (SDLC) that is Analysis, Design, Development, Testing and Deployment and also had a good knowledge in Object Oriented Techniques and Design Patterns.