Market Research Analyst
Current-Member of AltaMed Data Stewardship Team representing Marketing & Patient Services. Represented the department as a subject matter expert and that user reporting requirements were met through multiple transitions (NextGen to EPIC, EZCAP-6, Microsoft Dynamics CRM)-Served as liaison to CRM architect in the upgrade to most recent iteration of Microsoft Dynamics CRM. Key focuses included automation of marketing call lists, streamlining of call center agent workflow, physician relationship management and documenting enrollment workflow from prospect to patient. Dashboards to indicate campaign effectiveness, call center productivity, and overall growth due to marketing efforts in planning stages. Managed training schedule of internal and external data consumers and entry personnel.-Supervised the Independent Physician Association (IPA) Specialist incentive program. This includes report compilation, validation, and the documentation of credits and charge backs to the Marketing and Patient Services team to be provided for payroll. Managed the evolution of the report and provided use requirements for self-service application to contracted programmer.-Provided reports on net/gross enrollment for the Cal Medi-Connect and Medicare lines of business as well as call center productivity. Other reports generated upon request.-Provided call and mail lists for Aging In and event outreach.