Client: Michigan Food & Farming Services Case Study: https://www.jackrasmussen-ux.com/miffs⬥ Won contract extension to fully redesign website by presenting research findings to stakeholders that identified heuristic violations and competitor advantages after 1 month of research⬥ Revitalized 20+ webpages in 4 months by creating prototypes in Figma & implementing on Wordpress to publish⬥ Optimized layouts which decreased page length <80% and enabled users to find essential resources faster⬥ Unified header categories with 50% reduction by using card sorting results to create more intuitive navigation

Client: Sterger Law GroupCase Study: https://www.jackrasmussen-ux.com/slg⬥ Created 4 mockups for a landing page by incorporating client needs into different visual styles to call attention to client’s goal of increasing phone calls⬥ Refined mockups to final version by collaborating with a project manager before handing off to developer

Client: Teddy Hartford⬥ Identified 20+ areas for improvement by auditing website for heuristic and accessibility violations ahead of launch⬥ Implemented necessary adjustments via Shopify within 2 week period to meet deadline for Black Friday

Client: ByteSize LearningCase Study: https://www.jackrasmussen-ux.com/bytesizelearning⬥ Developed high-fidelity prototype for an online learning platform by collaborating with 3 designers and 1 developer⬥ Refined prototype by conducting 8 user interviews, competitive analysis & 2 rounds of usability testing to handoff efficient and successful platform to developer⬥ Improved site functionality by leveraging usability test results to implement changes that reduced account creation time by 24 seconds and lesson completion time by 2 minutes through iterative design enhancements

⬥ Executed end-to-end design processes for six projects in an immersive program in UX/UI design consisting of 500+ hours of study, practice, & professional training. Worked remotely with teams using Agile methodologies and iterative development

⬥ Awarded for leading Q4’22 strategy which increased revenue 29% & for launching a firmwide learning initiative⬥ Co-managed 14 people by developing resources to support the team and tracking important performance metrics⬥ Sourced and developed 5+ new strategic partners each quarter by gathering industry insights and research

⬥ Awarded for growing a top agency partnership by 198% in 6 months and building training materials for new hires⬥ Boosted overall client revenue by 137% in Q4’21 by executing strategy and leading on-going marketingcampaigns with 10 of the top 50 partners and utilizing internal & external data to provide weekly insights⬥ Assisted internal Account Management team on all ad-hoc projects and requests for 1,100+ clients

⬥ Converted $80k+ in sales by identifying business problems and SaaS solutions for C-Suites⬥ Collaborated cross-functionally with Account Executives to enhance user experience for customers in sales cycle

⬥ Developed creative content and copy for all posts on the Amazon Studios YouTube Community page of over 75K subscribers which grew 15% during my tenure⬥ Pitched promotional content for social media to marketing executives on a biweekly basis, and had a 10 second commercial produced

⬥ Analyzed audience segmentation data, competitive landscape, and past campaign successes to pitch a social media marketing plan to marketing executives for a new film⬥ Assisted with official website redesign using tools such as Brightspot CMS, Asana, and Excel

⬥ Performed market research on theatrical releases for film studios including Disney, Warner Brothers, and Sony, to identify target audiences and pitch custom promotional ideas to engage them such as merchandise packages, themed group events, and private movie screenings