Javier Reckmann Bertrán Email & Phone Number

Berlin Area, Germany

• Monitoring and coordination of sales operations from customer requirements to delivery ofthe products• Analysis and control of the profitability of projects (costs, margins, income, etc.)• Search of solutions and consulting to European Union Institutions (European Commission)for the acquisition of IT products (Apple, HP, Samsung, etc.) under the existing FWC.

Berlin Area, Germany

• Design and implementation of digital strategy with the aim of generating branding and promoting existing and new products• Management of digital/tracking tools and software for the development of digital marketing campaigns (Social Networks, Website, Google Analytics/Trend/Business, Code Two and Mail chimp)• Design and implementation of methods to identify the needs/experience of the customer, in order to detect the company's strengths, weaknesses, threats and… Show more • Design and implementation of digital strategy with the aim of generating branding and promoting existing and new products• Management of digital/tracking tools and software for the development of digital marketing campaigns (Social Networks, Website, Google Analytics/Trend/Business, Code Two and Mail chimp)• Design and implementation of methods to identify the needs/experience of the customer, in order to detect the company's strengths, weaknesses, threats and opportunities• Observance of corporate design for all company related content (infrastructure, corporate vehicles, merchandising, digital media, etc.) Show less

Santiago, Chile

• Concept, implementation and monitoring of the marketing strategy for B2B sales channels, incl. preparation of market analyzes, definition of pricing and profitability targets per channel as well as supply-side policies and marketing campaigns (on/off)• Sales and marketing strategy of the internal B2C channel (40 sales points in Chile), incl. price and margin policy for end users, product mix and positioning (planogram) in stores, preparation and implementation of marketing campaigns on /… Show more • Concept, implementation and monitoring of the marketing strategy for B2B sales channels, incl. preparation of market analyzes, definition of pricing and profitability targets per channel as well as supply-side policies and marketing campaigns (on/off)• Sales and marketing strategy of the internal B2C channel (40 sales points in Chile), incl. price and margin policy for end users, product mix and positioning (planogram) in stores, preparation and implementation of marketing campaigns on / off• Negotiation and coordination with manufacturers (including FOB prices, coordination marketing campaigns, launch of new products in Chile)• Responsible for> $ 2 million monthly sales in the Derco tire business Show less

Santiago, Chile

• Head of the Business Development department, with a focus on key account management of established customers and the acquisition of new customers• Development and market introduction of a new sales format, incl. pricing policy, for fuel pre-filter systems (applicable to more than 25 vehicle models)

Berlín, Alemania

• Management and controlling of customer loyalty projects for Volkswagen in Argentina, Mexico and Spain, incl. set-up, governance and training of stakeholders on the customer side in project specific methodologies• Participation in projects for SEAT, Audi, VW and Skoda in Italy and Ireland• Advising the marketing department of VW Group in detecting effective levers as well as in developing and implementing strategies and practices to increase customer loyalty in the dealer network… Show more • Management and controlling of customer loyalty projects for Volkswagen in Argentina, Mexico and Spain, incl. set-up, governance and training of stakeholders on the customer side in project specific methodologies• Participation in projects for SEAT, Audi, VW and Skoda in Italy and Ireland• Advising the marketing department of VW Group in detecting effective levers as well as in developing and implementing strategies and practices to increase customer loyalty in the dealer network, with focus on improving customer experience in the service sector Show less

Santiago, Chile

• Development and implementation of the B2B sales strategy for truck and agricultural tires, incl. sales forecasts, pricing, supply-side policies, profitability analyzes• Management of the sales department, incl. personnel responsibility for 4 area managers• Key account management of the five main accounts (80% of total sales in Chile)• Management of the technical service department (warranty processes, concept and implementation of training curriculum for the dealer network… Show more • Development and implementation of the B2B sales strategy for truck and agricultural tires, incl. sales forecasts, pricing, supply-side policies, profitability analyzes• Management of the sales department, incl. personnel responsibility for 4 area managers• Key account management of the five main accounts (80% of total sales in Chile)• Management of the technical service department (warranty processes, concept and implementation of training curriculum for the dealer network, testing of new products before market launch and roll-out) Show less

Santiago, Chile

• Technical support and service to the Pirelli dealer network throughout Chile (handling of warranty procedures, support for sales, training of dealer personnel)• Realization of analyses regarding technical performance and behavior of products distributed in the Chilean market (outdoor)• Status diagnosis of the vehicle geometry in trucks and trailers

Santiago, Chile

• Development, implementation and monitoring of a predictive maintenance program for the company's truck fleet (> 100 trucks), based on spectrophotometric analysis of lubricants in engine and transmission• Concept and implementation of a methodology for the planning and controlling of tire replacement and maintenance

Postgradauate Studies In Digital Marketing And E-Commerce, Negocios/Comercio

• Application methods and tools for the development of digital marketing campaigns (Canvas, ROI, planing of investment/media, Google.

M.Eng. Mechanical Engineering In Product Development

Activities and Societies: • Advanced knowledge of methods for systematization of product development processes • Development.

Engineer In Machinery And Automotive Vehicles

• Comprehensive knowledge in systems and parts of the automobile • Preparation, implementation and monitoring of development projects •.