Rose Browning Email and Phone Number
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As a dynamic and growth-focused media executive, I have extensive experience in elevating digital and traditional media offerings, adapting to the ever-changing landscape of the ad-tech sector, and ensuring optimal resource allocation.Being a forward-thinking director in media strategy, I have spearheaded innovative campaigns, transformed traditionally inclined environments, and fostered inter-agency collaborations. I am known for leveraging technical prowess, navigating demand-side platforms, and expanding organizational capacities in programmatic advertising.As a compassionate and motivational leader, I have cultivated team cohesion, instilled fresh thought leadership, and worked tirelessly to enhance both individual and collective performance. I strive to provide value as a company resource and have consistently achieved recognition and promotional opportunities through my unwavering dedication, strategic insights, and commitment to excellence.A few of my career highlights include: Orchestrated team training modules, resulting in a transformative boost in productivity and job satisfaction.Captured executive visibility during a pivotal phase & merger and management transition, ensuring smooth navigation through organizational changes.At Innis Maggiore, retained potential outflows by keeping capabilities in-house, thereby solidifying the agency's independence and stability.Played a key role in JMC Brands, earning multiple promotions through contributions to media strategy and operations, solidifying a track record of consistent growth and leadership."Success is not final; failure is not fatal: It is the courage to continue that counts." - Winston Churchill
Kinesso
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Director, Addressable StrategyKinesso Sep 2022 - PresentNew York, Ny, UsSteer addressable strategy at Kinesso, IPG’s ad-tech network, focusing on programmatic advertising. Establish standards and communication processes while serving as the go-to escalation point for various lines of business. Evaluate and approve vendor selections, negotiate terms, and manage extensive media budgets, ensuring optimal resource allocation. Navigate demand side platforms, reporting tools, and project management software to maintain an unbiased approach to media buying. Delve deep into technicalities alongside the team when required.
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Professional FreelancerSelf-Employed Jan 2013 - PresentCa*Marketing strategy: digital and media; social, video, text, content, and all digital ads*Production, input, optimization, reporting/presenting and delivering on all digital campaigns.*Strategic planning & placement. Integrated marketing & communications.*Account services and collaboration*Creative execution (organic and paid)*Delivering message consistency across all forms of marketing -
Director Of Media And Digital Marketing ServicesInnis Maggiore Group Jan 2021 - Aug 2022Canton, Oh, UsRevolutionized a traditionally inclined environment by introducing cutting-edge platforms like Trade Desk in-house. Crafted comprehensive strategies spanning paid media programs, from Search to Traditional channels. Orchestrated synergy among specialists, ensuring planning and execution, while forging collaborations with creative, brand, and content teams for standout campaigns.Highlights of accomplishments in this role include:Achieved a month-over-month surge in revenue within the first quarter of implementing Trade Desk, catalyzing one of the company’s best financial quarters.Retained potential outflows by keeping capabilities in-house, minimizing dependence on external partners, and optimizing financial health.Onboarded new clients, capitalizing on the expanded, contemporary capabilities, reinforcing the agency’s competitive edge in the market.Instilled fresh thought leadership, succeeding in influencing change even among established leadership and traditional paradigms. -
Vp, Media Strategy & OperationsJmc Brands Apr 2020 - Aug 2020Fairlawn, Oh, UsOversaw media strategy and operations at JMC BRANDS during a challenging period marked by COVID-19. Engaged in business expansion through innovative approaches, ensuring the health and stability of account margins. Pursued emerging media opportunities, adjusting strategies in real time based on market fluctuations. Led the conception and integration of project management tools and workflows, while actively participating in both strategic and operational business leadership discussions.Highlights of accomplishments in this role include:Streamlined reporting processes, reducing a previously resource-intensive 7-9 business day task down to just 4 days, coupled with enhanced quality assurance, slashing error rates by 75%.Fortified team morale and motivation during a challenging period, ensuring continuity of operations and minimal workforce disruption.Pioneered process enhancements across various business units, laying the groundwork in a directorial capacity and achieving its results as a VP.Identified and acted upon opportunities for significant improvements in data analytics, driving efficiency in an inherently reporting-intensive role. -
Director Of MediaJmc Brands Nov 2019 - Apr 2020Fairlawn, Oh, UsPlanned and executed media strategy, collaborating on development across creative, analytics, and finance domains. Pioneered media partnership initiatives, rolling out efficient processes and playbooks for scalability. Balanced high-level strategizing with detailed hands-on project involvement as a key member of the leadership team, playing both coach and contributor roles during crucial company growth phases.Highlights of accomplishments in this role include:Boosted company expansion by onboarding and training 6-7 strategic new hires, creating a well-equipped and dedicated team.Spearheaded the addition of 4 new partners selling whitelabeled services, establishing improved workflows and best practices.Generated a 30% revenue surge within a year through the integration and oversight of a new revenue stream.Assumed financial responsibility for the department, integrating in-depth financial analysis for future forecasting, profit tracking, and understanding the cost of goods sold.
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Senior Media ManagerJmc Brands Jan 2016 - Nov 2019Fairlawn, Oh, UsLed training initiatives, leading a dedicated team of media planners, buyers, and digital media specialists. Collaborated closely with Ad tech and operations teams, optimizing tools to monitor performance. Engaged in both high-level business strategies and hands-on project management to meet rising client demands.Highlights of accomplishments in this role include:Augmented paid media performance by outperforming benchmarks, driving results 2x beyond client-set parameters.Championed the introduction of DV360, leading the transition to in-house programmatic marketing, which streamlined operations and boosted revenue by 20% within 6 months.Onboarded new clients leveraging the enhanced capabilities and unique selling proposition introduced with in-house programmatic tools.Achieved consistent profitability across all media campaigns, balancing hours allocated with cost considerations to exceed profit targets.
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Digital ManagerJmc Brands Nov 2013 - Jan 2016Fairlawn, Oh, UsLeveraged experience as a business analyst and recent academic achievements to improve digital marketing initiatives and raise profit margins on paid advertising campaigns. Led the transition into emerging digital arenas, focusing on diversifying in-house capabilities. Developed and executed client marketing plans to enhance performance metrics and minimize errors. Leveraged new technologies to drive substantial revenue generation.Highlights of accomplishments in this role include:Delivered a 30% profit increase within the first three months, underscoring swift adaptability and innovative strategies.Pioneered the integration of paid social media channels, successfully expanding 6 client portfolios in the inaugural year.Emphasized the importance of brand awareness, subsequently achieving notable gains in name recognition.Recognized as a key innovator for implementing novel offerings based on in-depth social media expertise and positioning the agency at the forefront of the digital marketing landscape.
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Debt Settlement AnalystSterling Jewelers Dec 2010 - Aug 2012Akron, Oh, Us▪ Implemented a new process/system for a database of over $3M in accounts▪ Financial Analysis of over $3m in accounts▪ Formed relationships and negotiated with over 50 attorneys, to find resolution for their clients'▪ Strategically organized and managed (daily) hundreds of accounts to initiate payments on accounts that had never seen payments.▪ Utilized financial skills to manage the day to day data associated with the resolution on these accounts. -
General ManagerSouthern Gardens Restaurant Feb 2008 - Dec 2010General Manager leading the staff to excellence. Directing meetings and parties of 100+. Scheduling all team members. Inventory, Finances, Projecting and Budgeting. Marketing and Community Relations.
Rose Browning Skills
Rose Browning Education Details
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Global Outreach Virtual Edu.Organizational Development -
Global Outreach Virtual Edu.General
Frequently Asked Questions about Rose Browning
What company does Rose Browning work for?
Rose Browning works for Kinesso
What is Rose Browning's role at the current company?
Rose Browning's current role is Director, Addressable Strategy at Kinesso, IPG Company | Driving Business Expansion & Media Innovation via Technical Proficiency & Strategic Leadership.
What is Rose Browning's email address?
Rose Browning's email address is ro****@****nds.com
What is Rose Browning's direct phone number?
Rose Browning's direct phone number is +133035*****
What schools did Rose Browning attend?
Rose Browning attended Global Outreach Virtual Edu., Global Outreach Virtual Edu..
What are some of Rose Browning's interests?
Rose Browning has interest in Culture, Children, Data Analysis, Digital Advertising Applications, Change, Learning And Social Media, Organizational Development.
What skills is Rose Browning known for?
Rose Browning has skills like Digital Marketing, Social Media Marketing, Online Advertising, Management, Advertising, Digital Strategy, Marketing, Online Marketing, Social Networking, Sem, Marketing Communications, Mobile Marketing.
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