Jim Schreiber Email & Phone Number

Allentown, Pa, Us

Chocolates Unlimited is a boutique artisan chocolate and candy company serving consumers and retail partners such as William Sonoma, Pottery Barn, Netflix, Spoonful of Comfort, and Uncommon Goods • Replatformed DTC business on Shopify and ShipStation and actively scaling customer base through paid media, SEO, social media and CRM • Launched several Ecommerce channels to scale business such as Etsy, Amazon, Faire, Uncommon Goods, national retailers and pure DTC• Actively partnering with fortune 500 companies to create unique personalized gifts for customers and employees• Teaching our two children the values of entrepreneurship through their involvement in the business

Hershey, Pennsylvania, Us

Hershey is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacksRole/Achievements:• Led the company's owned direct to consumer (DTC) ecommerce channel Shop.Hersheys.com & MyHersheyBar.com marketing all core brands such as Reese’s, Hershey Kisses, Hershey Bars, and Kit Kat• Led a small team of ecommerce marketers, merchandisers, operations, and partner agencies to support the growth of DTC ecommerce channels• Built the company’s first fully owned DTC ecommerce strategy by building a business case with a long term roadmap how to get there. Received approval from senior leadership on resources needed to execute on the strategy and short term roadmap.• Led a large cross functional team through a 2 year transformation to move the business model from 100% outsourced to 100% in house including technology stack, ecommerce marketing, supply chain, customer service, innovation and finance.• Partnered with Hershey brand teams like Reese’s, Hershey’s and Kisses to create differentiated products and experiences that drive brand equity, insights and incremental sales • Created a program with Reese’s team to sell the world’s largest Reese’s cup, selling out in less than two hours, generating more PR impressions than any campaign in the brand’s history

Hershey, Pennsylvania, Us

Role/Achievements:• Built the company’s first holistic B2B ecommerce strategy and multiyear roadmap to modernize the B2B ecommerce channel strategy in partnership with all traditional sales channels• Received approval from senior leadership on strategy and resources needed to realize the vision• Led a large cross functional team through the transformation to move all customer phone/email ordering to the Website

Reading, Pa, Us

GK is a global leader in the gymnastics, swimming, and cheerleading apparel industries; worn by international Olympians and World Champions for over 30 years. Exclusive licensee of Disney, Marvel, & Under Armour Gymnastics and Cheerleading Apparel.Role/Achievements:• Responsible for the ecommerce strategy across all divisions; including GKelite.com, Omnicheer.com. and Dolfinswimwear.com and all marketplaces including Amazon.com and Walmart.com • Led ecommerce strategy creation and alignment with retail partners including Dick Sporting Goods, Kohl's, Modell's• Responsible for launching and growing licensed product lines across all channels. These partners included Under Armour, Disney, Marvel, and Universal• Led the company in house creative, social media, and videography team to provide modern relevant content across all channels• Led social media strategy across all divisions including activation of our endorsed athletes such as Simone Biles • Created Amazon strategy and grew sales 500% in first year; expanded strategy to other US and international online marketplaces

Brooklyn, New York, Us

Medi-Tech is privately held medical device company focused on high quality wound care, burn management and patient protection products for over 40 years.Role/Achievements:Created targeted Ecommerce and digital marketing strategies within various customer segments to generate leads for the growing national sales force

Duryea, Pa, Us

Pride Mobility Products is the world’s leading designer and manufacturer of mobility products• Led marketing for all domestic divisions; including ecommerce, digital, social, print, and event marketing• Managed relationships with consumer advocate groups within the disability community such as ALS, MDA, and various US veterans' organizations such as USA Cares• Led a national consumer marketing campaign to create awareness of iLevel power wheelchairs and was featured on Today Show and Fox News for our partnership with ALS "Ice Bucket Challenge"• Created a cutting-edge lead generation program that drove qualified leads to specific retail stores throughout the country that carried Pride retail products. The program revolutionized the category and competitors joined along.

Paris, France, Fr

Sanofi Pasteur is the vaccines division of the French pharmaceutical company Sanofi and the largest vaccine company in the world• Grew Ecommerce channel shift from 30% to 90%, growing online revenue from $300M to $1.1B in annual revenue in 8 years • Responsible for building and leading the Ecommerce, Digital, and Consumer marketing divisions in the US marketing group Created digital strategy for each product across US portfolio including Web, search marketing, digital media, and web analytics • Created the Consumer Marketing strategy group to create award winning marketing campaigns for all products with a marketing budget of ~$40-50M annually. Managed relationships with celebrity spokespeople such as Jennifer Lopez, Jeff Gordon, Chris O'Donnell, Sarah Michelle Gellar, Julie Bowen, and Lee Majors. • Led creation of the corporate social media strategy and SOP; created the top two top Facebook communities in the pharmaceutical industry; and served as an advisor to Facebook marketing team

New York, New York, Us

Startup digital agency focused on paid and organic Search Engine marketing for fortune 500 companies such as Sony, Blackberry, and AutonationSelected accomplishments:• Managed strategic agency relationships with key clients including Sony, Blackberry, and AutoNation. • Led an account team of marketers to create and optimize digital strategies for top clients with a hyper focus on Search Engine Marketing, SEO, and landing page optimization• Created AutoNation’s first geo-targeted Search Engine strategy to drive qualified leads to their car dealers throughout the United States

Advertising agency focused on fortune 500 CPG companies such as Heinz, JNJ, and Church & DwightSelected accomplishments:• Managed strategic agency relationships with key clients including JNJ, Heinz, Arm & Hammer, Arrid, and Trojan• Led an account team of consumer marketers and worked directly with client's brand and category managers to create advertising campaigns that best met their overall business objectives.

Princeton, New Jersey, Us

Advertising agency focused on clients across multiple verticals such as CPG, government, and healthcareSelected Accomplishments: • Helped start the agency’s 1st digital marketing function to support the growing demand from existing client base that only hired the agency for traditional marketing & PR• Served on the new business team as digital marketing lead to drive sales growth outside our existing client base

Guelph, Ontario, Ca

Leading residential mortgage lender in northeast US • Assigned the challenge to create a digital marketing channel mix as a diversification strategy from traditional mediums like TV, radio, and yellow pages• Drove a digital lead program to attract new lenders with the use of a mortgage calculator to drive conversion

Bs Marketing 1999, Business, Management, Marketing, And Related Support Services

Marketing Excellence, Marketing