J. Scott Sarria Email and Phone Number

• Instilling a marketing leadership to the mall industry in Panay• Researching and reporting on external opportunities • Understanding current and potential customers • Managing the customer journey (customer relationship management)• Developing the marketing strategy and plan• Management of the marketing mix• Managing agencies and suppliers• Measuring success • Managing budgets• Ensuring timely delivery• Approving images and collateral designs• Developing guidelines• Making customer focused decisions

• Is directly responsible for day-to-day operations of 69-room hotel, a restaurant and a Spa/Gym. • Directly handles marketing and sales promotions departments. • Revenue and Expense monitoring.• Controls food and personnel cost of both Hotel and F&B Department. • Heads daily briefing of all department heads. • Manages 103 personnel in all 7 departments of the Hotel. • Heads annual marketing, planning and strategic planning activities. • Directly manages special and seasonal promotional events such as Valentine, Dinagyang Festival, New Year, etc. • Reviews contracts and provides lead in contract negotiations for hotel. • Personally handles all guests’ complaints and issues.• Heads recruitment team. Update existing policies and procedure as the need arises in coordination with HRD. Interview and hire staff personally• Double check all rates variances• Resolve guest complaints in a timely manner • Present and discuss P&L reports with the Hotel Owner including strategies on revenue management.• Check on room allocation and inventory including online reservations• Maximize sales performance on a monthly basis evaluate/assess production. Approve all sales contracts at Days Hotel Iloilo and The Promenade Restaurant.

• Revised completely sales and marketing plan of hotel and restaurant within the first 2 months of promotion. • Was responsible for conceptualizing innovative room sales such “P 777 promo” and “Days Spree” as well as other short-term room occupancy campaigns. • Conceptualized “After Hours”, evening function of The Promenade restaurant. • Organized separate but coordinative sales and marketing outfits.

• Headed the entire front office operations of hotel. • Also served as part-time hotel manager / shift manager.• Continued to provide services for sales and marketing department as creator and graphic designer.• Composed first television commercial for hotel.

• Served as shift manager for front office operations. • Continued to provide services for sales and marketing department as creator and graphic designer.

• Was in charge of guest reception, telephone services, and cashiering as well as other guest-related activities. • Also served as part-time graphic artist and creator of marketing collateral.