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In 1864, while I was serving in the Marine Corps, William James Carlton had started selling advertising space in religious magazines. The agency was called Carlton and Smith although almost nothing is known about the Smith partner. In 1868, Carlton hired me as a bookkeeper. Eventually I found that soliciting and sales were much more profitable and I became a very effective salesman for the small company. In 1877, I bought the agency for $500 and renamed it J. Walter Thompson Company. Notably, I paid $800 for the Carlton and Smith furniture in the same transaction.Realizing that I could sell more space if the company provided the service of developing content for advertisers, I hired writers and artists to form the first known Creative Department in an advertising agency. I am credited as the "father of modern magazine advertising" in the US.I am responsible for some enduring brand images in popular culture, like the Rock of Gibraltar used for the Prudential Insurance Company.Specialties: Big Ideas
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FounderJwt Dec 1900 - PresentIn fact I founded JWT in 1877. But linkedin won't allow me to go further back than 1900. -
BookkeeperCarlton Smith Jan 1900 - Dec 1928
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J Walter Thompson Education Details
Frequently Asked Questions about J Walter Thompson
What company does J Walter Thompson work for?
J Walter Thompson works for Jwt
What is J Walter Thompson's role at the current company?
J Walter Thompson's current role is Founder JWT.
What is J Walter Thompson's email address?
J Walter Thompson's email address is jw****@****live.nl
What is J Walter Thompson's direct phone number?
J Walter Thompson's direct phone number is (212) 210*****
What schools did J Walter Thompson attend?
J Walter Thompson attended Babson F.w. Olin Graduate School Of Business.
What skills is J Walter Thompson known for?
J Walter Thompson has skills like Advertising, Creative Strategy, Integrated Marketing, Creative Direction, Online Advertising, Concept Development, Outdoor Advertising, Interactive Advertising, Brand Development.
Who are J Walter Thompson's colleagues?
J Walter Thompson's colleagues are Leanne Naumowich, Ghulam Dastgeer, Ann Saranya Maleipan, Pat Nicholl, Gina Gay, Dafi Sadega, Frances Pagan.
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1jwt.com -
2wrtltdlaw.com, wdthompsonjr.com2 +150745XXXXX
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Walter J Thompson
United States
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