João Serra Rodrigues Email & Phone Number

Lisbon, Portugal

Biel, Berne, Switzerland

From concept to delivery of communication assets, I’m supporting the brief-creation with consumer-driven insights, writing the copy for all marketing touchpoints (social media platforms, media campaigns, website landing pages, newsletters, editorial articles and UX, advertising scripts, campaign headlines, etc). Project manager for new product launches, with the aim to ensure concept and communication consistently across all departments and consumer journeys. Also, newsletter and translations… Show more From concept to delivery of communication assets, I’m supporting the brief-creation with consumer-driven insights, writing the copy for all marketing touchpoints (social media platforms, media campaigns, website landing pages, newsletters, editorial articles and UX, advertising scripts, campaign headlines, etc). Project manager for new product launches, with the aim to ensure concept and communication consistently across all departments and consumer journeys. Also, newsletter and translations manager at HQ level, from planning to validation and delivery to all markets worldwide. Show less

Biel/Bienne, Canton Of Bern, Switzerland

Leading product related projects for Swatch & Sports and copywriting for Advertising and Digital campaigns.Amongst others, the Sports Proteam Specials collection is an exciting collaboration that is "taking art for a ride". Joining our Proteam athletes and young talents of illustration and graphic design from around the globe, 9 canvas designs on Swatch X You will not only tell you a story as they will invite you to play your part.

Biel/Bienne, Canton Of Bern, Switzerland

Copywriting for all Swatch pillars (Sports, Art, and International). Working with the Marketing and Product departments, creating global communication assets. Leading projects for Swatch & Sports.

Lausanne Area, Switzerland

Raising a brand from scratch. Defining marketing and communication KPIs, rebranding, and creating a visual & communication strategy for this freshly brewed artisanal beer.

Région De Genève, Suisse

Londres, Reino Unido

Creating brand experiences, brainstorming innovations, and drafting communication concepts to help brands reveal their inner selves. Worked with a wide range of clients such as Amstel, Foster's, Garnier, J&B, Johnnie Walker, Le Col, Middlesex County Cricket Club, Nestlé, Smirnoff, and Vans.

Lisbon

Copywriting for design concepts and event experiences. Worked with Accenture, Bertrand, CTT, FOX, Futurália, Imprensa Nacional-Casa da Moeda, Loacker, Microsoft, Óptica Havaneza, Pepsico e Saphety. Fell in love with the accounts managers, beautiful people these ones.

Lisbon Area, Portugal

From zero to hero managing the Old Spice, SICAL and Robbialac voices in their digital communities.Community management, copywriting and communication strategy. Cheering up the team in the spare time.

Lisboa E Região, Portugal

Gave my life to being a karate kid copywriter for AMI, BMW, BMW Sailing Academy, Casa dos Rapazes, Compal, Galp, Intermarché, Lisbon Coast Golf Club, Limiano, Liga Portuguesa Contra o Cancro, Moda Lisboa, Museu Benfica, Opel, Sonae Sierra, Terra Nostra and Tivoli.Loved every morning, loved every (far far too late) night.

Lisboa

Worked as an analytical, executive and strategic planner for Ford, Intermarché, Microsoft, Nivea, Nokia and Tabaqueira. Major involvement in digital campaigns and brand activation - won Efficiency Gran Prix in 2013 for Ford “Fiesta 24h Project”.

Post Graduate

Bachelor'S Degree