10+ years in managing marketing technology (Adobe Marketing AEM, Target, Adobe Analytics, and Salesforce) development and integration.Design the Adobe Ecosystem architecture, managing onshore & offshore development in Agile Scrum and Kanban. Design the and configure data-driven A/B testing & personalization with marketers and journey designers.
Wells Fargo
View- Website:
- wellsfargo.com
- Employees:
- 205138
-
Lead Aem And Workfront ImplementerWells FargoCharlotte, Nc, Us -
Lead Aem & Workfront ImplementerWells Fargo Jun 2022 - PresentCharlotte, North Carolina, United StatesLead the onshore and offshore developers on Adobe Experience Manager AEM implementation and 100+ microsite migration.Manage AEM and Workfront Integration.Building up the connected MarTech ecosystem between Adobe Marketing Cloud and the other applications & services. Connect Wells Fargo internal secured Jenkins with Adobe DevOps Cloud Manager. Implementing Adobe Experience Manager AEM, Adobe Experience Platform AEP, Adobe Target and Adobe Analytics integration for A/B testing and Personalization. -
Sr. User Experience Program LeadBrighthouse Financial Sep 2017 - Jun 2022Charlotte, North Carolina, United States•Implemented Adobe Experience Manager AEM, Managed AEM 6.4 and 6.5 upgrades•Manage Adobe Marketing Cloud including, Adobe Experience Manager AEM, DAM & Forms, Adobe Target, development, and production support.•Manage Adobe Experience Manager integration with other Martech solutions like Salesforce, SAP Hana.•Manage the data integration across the Martech ecosystem to build a united 360 user profile for universal user journey and personalization.•Leverage AEM for both the pre-login websites and post-login Financial Professional & Back-office Administration self-service portal. -
Digital ManagerAtlas Copco Jul 2014 - Nov 2016Rock Hill, ScResponsible for Atlas Copco global 300+ websites maintenance and backend Systems, including Adobe Marketing Cloud, TMS Translation Management System and CRM development.•Managed the development of the go-to-market strategy and ensures journey plans are digital-first, on-strategy, on-time, and on-budget and leveraged tactics across paid, owned, and earned channels.•Managed Adobe Marketing cloud integration with other applications like SAP, Salesforce to provide a unified experience across lines of business.•Collaborated with EMEA, APAC local Marketing team (Brand, Creative and Trade) on First in Mind – First in Choice market strategies for new product introductions including digital content and promotion needs to drive sell-through.•Prepared global digital marketing plan and calendar to drive demand to E-Commerce enabled websites, through SEO, paid search, social media, display ads, direct mail catalog, and email.•Led projects to improve the site experience and conversion rate, collaborating with Creative Director, UX designers, and Web developers, advised other regions on their site launches or updates. -
Web Development ManagerAtlas Copco Jul 2010 - Jul 2014Shanghai City, China -
Lead Busienss AnalystCarrefour Feb 2009 - Jun 2010Shanghai , ChinaManaged the in-house ERP new features, including Coupon module and Reporting module, development.•Managed a staff of 6 vendors responsible for requirements gathering, specification design, quality assurance testing, deployment, and user training on an ERP’s new features, Coupon module, and Reporting module.•Designed and implemented a front-end compliance system that interacted with supplier’smodules to ensure those client portfolios did not breach contract/prospectus parameters.•Implemented portfolio performance and analytic reporting.•Developed a statistical research application for equity analysts and marketing personnel to enter company-specific data and portfolio metrics. -
It Engineer (Intern)Carrefour Dec 2007 - Feb 2009Shanghai City, China• Managed Carrefour China user accounts in Windows Active Directory, set the files and peripherals shared in Domain and provided 1st level technical supporting for Headquarter colleagues• Worked with Chief Security Officer to set up Carrefour China IT user manual and security manual. -
Support Engineer InternArvato Systems Oct 2007 - Dec 2007Shanghai, ChinaAs a Intern work for Arvato Services (Bertelsmann Group)
J Y W. Education Details
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Top 10% -
Electronic Business
Frequently Asked Questions about J Y W.
What company does J Y W. work for?
J Y W. works for Wells Fargo
What is J Y W.'s role at the current company?
J Y W.'s current role is Lead AEM and Workfront Implementer.
What schools did J Y W. attend?
J Y W. attended Tongji University, Shanghai University Of Finance And Economics.
Who are J Y W.'s colleagues?
J Y W.'s colleagues are Brandon Price, Yashfeen Khan, Michelle Yamson, Joseph Gonzalez, Laweh Murray, Andrea Melnarik, Joshua Swensen.
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j o e y d r e w
Roanoke, Va -
j I m m y c o n w a y
Chicago, Il -
--- J E F F R E Y --- S H A W --- --- CTA., CPO., AP., PRN.
President/C E O, J A S International Group, J A S International Investments Div., J A S International Technologies Div.Morton Grove, Il
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